Affirm

PayPal

Updated January 25, 2024 • Trailing 12 Months; 90-Day Lag

Affirm

AFRM

PayPal

PYPL

Affirm (AFRM) vs PayPal (PYPL) apps

Affirm is a buy-now-pay-later (BNPL) company, while PayPal is a peer-to-peer and peer-to-small business payments platform. In early 2024, PayPal launched a BNPL feature to compete with this segment of payments companies. 

Affirm

DAU
60.14%
MAU
60.64%

PayPal

DAU
-3.05%
MAU
1.27%

Affirm vs PayPal: cross-app usage

Affirm vs PayPal: cross-app usage

Affirm users using PayPal

PayPal users using Affirm

Percent of Affirm users that use PayPal
The number of devices who have opened Affirm at least once over the last 30 days divided by the sum of devices who have opened both PayPal and Affirm at least once over the last 30 days.
Percent of PayPal users that use Affirm
The number of devices who have opened PayPal at least once over the last 30 days divided by the sum of devices who have opened both Affirm and PayPal at least once over the last 30 days.

Affirm vs PayPal app relative size analysis (Monthly users, US)

Affirm vs PayPal app relative size analysis (Monthly users, US)

Affirm

PayPal

Notes

Paypal was 1.5x the size of Affirm in the most recent months, compared to 2.1x its size a year ago.


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