Affirm

Afterpay

Updated January 25, 2024 • Trailing 12 Months; 90-Day Lag

Affirm

AFRM

Afterpay

SQ

Affirm (AFRM) vs Afterpay (SQ) apps

Affirm and Afterpay are buy-now-pay-later (BNPL) payments companies. Affirm and Afterpay enable consumers to shop and pay businesses over time at little to no interest. 

Affirm

DAU
60.14%
MAU
60.64%

Afterpay

DAU
12.05%
MAU
14.32%

Affirm vs Afterpay: cross-app usage

Affirm vs Afterpay: cross-app usage

Affirm users using Afterpay

Afterpay users using Affirm

Percent of Affirm users that use Afterpay
The number of devices who have opened Affirm at least once over the last 30 days divided by the sum of devices who have opened both Afterpay and Affirm at least once over the last 30 days.
Percent of Afterpay users that use Affirm
The number of devices who have opened Afterpay at least once over the last 30 days divided by the sum of devices who have opened both Affirm and Afterpay at least once over the last 30 days.

Affirm vs Afterpay app relative size analysis (Monthly users, US)

Affirm vs Afterpay app relative size analysis (Monthly users, US)

Affirm

Afterpay

Notes

Affirm was 4x the size of Afterpay in the most recent months, compared to 3.3x its size a year ago


Additional app insights

Competitive intensity among top Fintech apps

Explore Fintech market dynamics and user engagement levels of top apps in the category.

Fintech usage trends

Highest and lowest DAU growth YoY in the last 90 days

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