DraftKings
Updated March 31, 2024 • Trailing 12 Months; 90-Day Lag
DraftKings
DKNG
DraftKings monthly active users (MAU) trend
Updated March 31, 2024
Monthly unique players
Apptopia MAUs
Region & Time Period
Worldwide
October 2021 - September 2023
DraftKings MAU Trend
DraftKings MAU trend is positive in the last 12 months.
Correlation
DraftKings MAU has a >.8 correlation with DraftKings' Monthly Unique Players.
Notes
Apptopia defines MAU as the number of unique users who opened the app at least once in the last 30 days. This may differ from DraftKing's definition of a monthly active user.
Monthly user trends on DraftKings app over the last year
In 3Q23, Draftkings monthly active users decreased 3.9% from 2Q23. The trailing 30-day trend is up 67% year-over-year.
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DraftKings Sports Betting app user statistics
DraftKings user churn
DraftKings Sportsbook & Casino
DraftKings fastest growing user segment
Casual Users
Power Users
Additional app insights
Additional resources for DraftKings
FanDuel Owner Takes on DraftKings on NYSEJan 29, 2024 - PYMNTS
DraftKings Stock Breaks Out As NFL Playoffs Set The Stage For Super Bowl 58; Rival Debuts On NYSEJan 29, 2024 - Investor's Business Daily
