30 Day Retention

The percentage of users who open the app within the first 30 days of downloading.

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Retain more users by analyzing retention data across every country and category

A user’s behavior within the first 30 days of downloading an app is critical to long-term engagement. Apptopia shows the percentage of users who continue to open the app within their first 30 days of downloading, regardless of download date. Understand retention trends across every category and country to benchmark performance, create well-timed retention campaigns, and identify commonalities between the apps that retain their users.

  • Benchmark retention performance against category averages and top 100 apps overall
  • Inform retention campaign timing by analyzing retention trends for similar apps
  • Analyze apps with strong retention to enhance product and marketing strategies

Perform app store and market research using macro performance data for iOS and Google Play Store and category performance data reveals macro trends.

Retention Screenshot

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Apptopia has performance data for every mobile app and publisher in the world.
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