Jobs at Apptopia -Marketing

Content Writer

LocationRemote


Apptopia is seeking a Content Writer to join a dynamic, data-driven team at a scrappy startup in rapid scale mode!

 

Backed by powerhouse investors like Mark Cuban and ABS Capital, Apptopia specializes in providing competitive intelligence to mobile app publishers, software development kit (SDK) developers, mobile ad networks, and investment funds by estimating worldwide downloads, revenues, and active users for every mobile app. We also provide in-depth SDK analysis and recognition. Our actionable app-store data and intuitive business intelligence tool help companies like Google, Facebook, and Verizon make more informed decisions. Apptopia has been recognized for 3 consecutive years in the Boston Business Journal’s Fast 50, as one of the City’s fastest-growing startups.

 

Apptopia is looking for a Content Writer to develop rich content assets that drive engagement with our target accounts. The ideal candidate thinks about how content can create and drive leads further down the sales funnel.

 

In this role, you’ll need to be a self-starter that’s capable of working as both a producer and an editor. We’re looking for a creative and strategic problem solver who is willing to roll-up their sleeves and create great content that supports our existing and rapidly-growing customer base. This position will report to the Director of Content & Communications.

 

Responsibilities


  • Generate high-converting content assets, including blog posts, reports, webinars and more, that engage the buying committee at our target accounts.

  • Publish within the CMS and select and optimize all parts of the story including images, headlines, related videos, and more.

  • Collaborate with the editorial team to learn and share best practices on engaging content.

  • Continually research keywords we should be targeting to find opportunities for increasing organic traffic of our target personas.

  • Create visuals to go with your work via internal tools and by collaborating with Design

  • Collaborate with PR and Demand Generation to give your work greater distribution

  • Help manage and influence the team’s content calendar.

 

Skills & Requirements

 


  • 2+ years of professional keyword research and writing experience

  • Excellent writing and copy editing skills

  • Proficient in SEO best practices and Keyword Research (we currently use SEMrush)

  • Data and results-driven mindset

  • Strong G-Suite skills

  • Knowledge of AP Style

  • Energized, creative, proactive and hardworking - willing to take initiative with confidence, detailed follow through

  • Knowledge of the mobile app ecosystem is a plus but not a requirement



Apptopia offers:

 


  • 401K plan

  • Medical and Dental Insurance

  • HSA spending account

  • Free lunch on Fridays

  • Life Improvement Benefit (monthly stipend)

  • Flexible work from home policy

Apptopia is proud to be an Equal Opportunity Employer. Diversity and inclusion among our teammates is critical to our success! Apptopia is not able to provide visa sponsorship at this time.



Why Apptopia?

We provide highly accurate data and intelligence on the mobile app industry by estimating downloads, revenues, and active users for every mobile app in every world. We also provide deep SDK analysis and recognition. Our actionable app store data and intuitive business intelligence tool helps companies like Facebook, Visa, & Lyft make more informed decisions.

Have more questions?

humans@apptopia.com

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