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30-day User Retention

The percentage of users who open the app within the first 30 days of downloading

A user’s behavior within the first 30 days of downloading an app is critical to long-term engagement. Apptopia shows the percentage of users who continue to open the app within their first 30 days of downloading, regardless of download date. Understand retention trends across every category and country to benchmark performance, create well-timed retention campaigns, and identify commonalities between the apps that retain their users.

  • Benchmark retention performance against category averages
  • Inform retention campaign timing by analyzing retention trends for similar apps
  • Analyze apps with strong retention to enhance product and marketing strategies

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