{"id":1981,"date":"2023-06-13T16:13:00","date_gmt":"2023-06-13T16:13:00","guid":{"rendered":"https:\/\/apptopia.com\/blog\/?p=1981"},"modified":"2024-01-24T20:12:23","modified_gmt":"2024-01-24T20:12:23","slug":"june-2023-product-updates","status":"publish","type":"post","link":"https:\/\/apptopia.com\/en\/blog\/june-2023-product-updates\/","title":{"rendered":"June product updates: Competitive Intel and Prospecting"},"content":{"rendered":"\n

June product updates are here and include improvements to two of our core tools: Market Explorer<\/strong><\/a> \u2013  for apps\/publishers tracking competitors, and Report Builder<\/strong><\/a> \u2013  for mobile service providers building prospecting lists. <\/p>\n\n\n\n

Easier competitive market creation in Market Explorer<\/h1>\n\n\n\n

Plus, how to use each feature to set up Direct Competitor and Indirect Competitor markets<\/p>\n\n\n\n

1. Search apps by keywords <\/h3>\n\n\n\n

You can now identify your competition by app store keyword rank in Market Explorer.\u00a0Just click the “Apps by Keyword” tab, search for and select a keyword, and you will see the top apps that rank for that keyword. The country selector will adjust results based on keyword rank in the selected country.<\/p>\n\n\n

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Branded keywords will likely yield your Direct Competition, but variations to it can reveal your Indirect Competition. Notice the difference between “live shopping” above and “live shopping app” below.\u00a0\u00a0<\/strong><\/p>\n\n\n

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Indirect Competitors have different features and use cases but compete for the same share-of-wallet. <\/strong>Usually it will be apps in the same app category that are complementary <\/em>(i.e., a meditation app and a fitness app). You want to have a market for Indirect Competitors, in addition to Direct Competitors for several reasons:<\/p>\n\n\n\n