{"id":30753,"date":"2026-10-28T10:58:01","date_gmt":"2026-10-28T10:58:01","guid":{"rendered":"https:\/\/apptopia.com\/en\/?post_type=insight&#038;p=30753"},"modified":"2026-10-28T10:59:22","modified_gmt":"2026-10-28T10:59:22","slug":"outside-of-draftkings-osb-market-disappoints-this-nfl-season","status":"publish","type":"insight","link":"https:\/\/apptopia.com\/en\/insights\/outside-of-draftkings-osb-market-disappoints-this-nfl-season\/","title":{"rendered":"Outside of DraftKings, OSB Market Disappoints This NFL Season"},"content":{"rendered":"\n<div class=\"wp-block-apptopia-quick-summary-box blog-summary-box\"><div class=\"blog-summary-header\"><h4>Key Takeaways:<\/h4><\/div><ul class=\"blog-summary-list\"><li>DraftKings is the only OSB app to grow DAUs year-over-year this NFL season<\/li><li>Kalshi now has more DAUs than DraftKings and FanDuel combined<\/li><li>Polymarket has increased its DAU market share 112% year-over-year<\/li><\/ul><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Through the first five weeks of the NFL season, US DAUs of the top OSB apps are tracking slightly below numbers from 2025. The first week of the 2026 season was the strongest opening of the three (2.04M average DAU), but 2026 did not have a second-week surge like 2025 (2.19M in week 2) did. It&#8217;s tracked slightly below on average since then.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"567\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/10\/osb_dau_nfl_weeks_1-5_3-1024x567.png\" alt=\"\" class=\"wp-image-30759\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/10\/osb_dau_nfl_weeks_1-5_3-1024x567.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/10\/osb_dau_nfl_weeks_1-5_3-300x166.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/10\/osb_dau_nfl_weeks_1-5_3-767x425.png 767w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/10\/osb_dau_nfl_weeks_1-5_3-1536x851.png 1536w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/10\/osb_dau_nfl_weeks_1-5_3-2048x1134.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The 2026 numbers would be even worse if it wasn&#8217;t for DraftKings [DKNG]. Its September US DAU is up 33% Y\/Y while the other seven apps have negative growth. It&#8217;s a similar story in October so far, with DraftKings being up 42%. FanDuel [FLUT] is down 14% in September and 10% in October. You can see this play out more clearly in DKNG&#8217;s land grab of market share below, last quarter. Penn Entertainment&#8217;s theScore [PENN] has all but disappeared from the market.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"787\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/10\/3Q26-OSB-mkt-shr@2x-1024x787.png\" alt=\"\" class=\"wp-image-30755\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/10\/3Q26-OSB-mkt-shr@2x-1024x787.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/10\/3Q26-OSB-mkt-shr@2x-300x230.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/10\/3Q26-OSB-mkt-shr@2x-768x590.png 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/10\/3Q26-OSB-mkt-shr@2x-1536x1180.png 1536w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/10\/3Q26-OSB-mkt-shr@2x.png 1588w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Looking at prediction markets, it is even more of a two horse race than the OSB market is. Kalshi continues to dominate share with 65%, but Polymarket has grown its share by 112% Y\/Y in Q3. Novig, the company behind the controversial Sydney Sweeney ad campaign, has grown its DAU 62% throughout the 2026 calendar year while its share has dwindled. It still leads Fanatics Markets, ProphetX, and the standalone DraftKings and FanDuel apps. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"787\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/10\/3Q26-PM-mkt-shr@2x-1024x787.png\" alt=\"\" class=\"wp-image-30756\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/10\/3Q26-PM-mkt-shr@2x-1024x787.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/10\/3Q26-PM-mkt-shr@2x-300x230.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/10\/3Q26-PM-mkt-shr@2x-768x590.png 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/10\/3Q26-PM-mkt-shr@2x-1536x1180.png 1536w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/10\/3Q26-PM-mkt-shr@2x.png 1588w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Taking one step back to look at the larger overall market share, we see prediction market DAUs growing tremendously over the past year. So far in October, Kalshi alone has more US DAUs than DraftKings + FanDuel combined.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"303\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/10\/mkt-shr-pm-osb@2x-1024x303.png\" alt=\"\" class=\"wp-image-30763\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/10\/mkt-shr-pm-osb@2x-1024x303.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/10\/mkt-shr-pm-osb@2x-300x89.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/10\/mkt-shr-pm-osb@2x-767x227.png 767w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/10\/mkt-shr-pm-osb@2x-1536x455.png 1536w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/10\/mkt-shr-pm-osb@2x.png 1588w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The OSB apps are much more mature than the PM apps at this point in time which means we expect to see more focus on new user acquisition. The below chart shows the vast majority of Kalshi and Polymarket users are new, and that percentage is only increasing. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"657\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/10\/kalshi_polymarket_mau_user_type-1024x657.png\" alt=\"\" class=\"wp-image-30758\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/10\/kalshi_polymarket_mau_user_type-1024x657.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/10\/kalshi_polymarket_mau_user_type-300x193.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/10\/kalshi_polymarket_mau_user_type-767x492.png 767w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/10\/kalshi_polymarket_mau_user_type-1536x986.png 1536w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/10\/kalshi_polymarket_mau_user_type-2048x1314.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The most commonly asked questions we get revolve around the competitive threat PMs pose to OSBs and how usage of Kalshi differs in states where online sports betting is legal compared to states where it is not. We&#8217;ve provided insights into both of these topics in <a href=\"https:\/\/apptopia.com\/en\/insight-category\/sports-betting\/\"><span style=\"text-decoration: underline;\">previous posts<\/span><\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We&#8217;ll continue to monitor the space across major events, developing state regulations, and as we see inflections in the data. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Through the first five weeks of the NFL season, US DAUs of the top OSB apps are tracking slightly below numbers from 2025. The first week of the 2026 season was the strongest opening of the three (2.04M average DAU), but 2026 did not have a second-week surge like 2025 (2.19M in week 2) did. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":30766,"comment_status":"open","ping_status":"closed","template":"","insight_category":[229],"insight_tag":[292,247,248,293,294],"ppma_author":[300],"class_list":["post-30753","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_category-sports-betting","insight_tag-czr","insight_tag-dkng","insight_tag-flut","insight_tag-mgm","insight_tag-penn","author-adamblacker"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Outside of DraftKings, OSB Market Disappoints This NFL Season - Apptopia<\/title>\n<meta name=\"description\" content=\"Kalshi now has more US DAUs than DraftKings and FanDuel combined, according to Apptopia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/apptopia.com\/en\/insights\/outside-of-draftkings-osb-market-disappoints-this-nfl-season\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outside of DraftKings, OSB Market Disappoints This NFL Season\" \/>\n<meta property=\"og:description\" content=\"Kalshi now has more US DAUs than DraftKings and FanDuel combined, according to Apptopia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/apptopia.com\/en\/insights\/outside-of-draftkings-osb-market-disappoints-this-nfl-season\/\" \/>\n<meta property=\"og:site_name\" content=\"Apptopia\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-28T10:59:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/10\/shutterstock_2629762531.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"752\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/apptopia.com\\\/en\\\/insights\\\/outside-of-draftkings-osb-market-disappoints-this-nfl-season\\\/\",\"url\":\"https:\\\/\\\/apptopia.com\\\/en\\\/insights\\\/outside-of-draftkings-osb-market-disappoints-this-nfl-season\\\/\",\"name\":\"Outside of DraftKings, OSB Market Disappoints This NFL Season - 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