{"id":29349,"date":"2026-09-17T13:00:57","date_gmt":"2026-09-17T13:00:57","guid":{"rendered":"https:\/\/apptopia.com\/en\/?post_type=insight&#038;p=29349"},"modified":"2026-09-17T13:53:38","modified_gmt":"2026-09-17T13:53:38","slug":"kalshis-user-lead-falls-as-the-nfl-season-arrives","status":"publish","type":"insight","link":"https:\/\/apptopia.com\/en\/insights\/kalshis-user-lead-falls-as-the-nfl-season-arrives\/","title":{"rendered":"Kalshi&#8217;s User Lead Falls as the NFL Season Arrives"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">While Kalshi is still leading the market in daily active users, it sits below its World Cup high (-10.4%) while DraftKings and FanDuel have moved past their World Cup highs (+8.5% and +66%, respectively) with the kickoff of the NFL season. Compared to the 2025 NFL season kickoff, DraftKings DAU is up 47%, FanDuel&#8217;s is down 6%, BetMGM&#8217;s is down 9%, Caesars is down 24%, and Kalshi is up 2,500%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prediction market mobile apps have grown massively over the past year. Last year at this time prediction market DAUs accounted for only 13.6% of the market and now they account for the majority, at 55.9%.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"638\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/09\/WC-to-nfl-1st-week-osb-dau@2x-1-1024x638.png\" alt=\"\" class=\"wp-image-29352\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/09\/WC-to-nfl-1st-week-osb-dau@2x-1-1024x638.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/09\/WC-to-nfl-1st-week-osb-dau@2x-1-300x187.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/09\/WC-to-nfl-1st-week-osb-dau@2x-1-767x478.png 767w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/09\/WC-to-nfl-1st-week-osb-dau@2x-1-1536x957.png 1536w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/09\/WC-to-nfl-1st-week-osb-dau@2x-1.png 2032w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For the first week of the NFL, market shares of DAU are decently spread out but when it comes to new users, Polymarket has been on a tear, pulling in 1.2 million downloads the week of the NFL kickoff. Kalshi followed it with 879k installs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"787\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/09\/nfl-week-1-market-shares@2x-2-1024x787.png\" alt=\"\" class=\"wp-image-29362\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/09\/nfl-week-1-market-shares@2x-2-1024x787.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/09\/nfl-week-1-market-shares@2x-2-300x230.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/09\/nfl-week-1-market-shares@2x-2-768x590.png 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/09\/nfl-week-1-market-shares@2x-2-1536x1180.png 1536w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/09\/nfl-week-1-market-shares@2x-2.png 1588w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Kalshi is seeing more engagement at the start of the NFL season, whereas during the World Cup, DraftKings largely saw more sessions engagement than Kalshi, even with its user disadvantage.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"416\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/09\/nfl-week-1-SPD@2x-1024x416.png\" alt=\"\" class=\"wp-image-29357\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/09\/nfl-week-1-SPD@2x-1024x416.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/09\/nfl-week-1-SPD@2x-300x122.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/09\/nfl-week-1-SPD@2x-768x312.png 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/09\/nfl-week-1-SPD@2x-1536x624.png 1536w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/09\/nfl-week-1-SPD@2x.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The percentage of DraftKings and FanDuel users who are also using Kalshi continues to grow. About a month ago, only 2.5% of Kalshi users were using 3+ OSB apps in addition to Kalshi. That has moved up to 4.1% today.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"734\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/09\/image-1024x734.png\" alt=\"\" class=\"wp-image-29358\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/09\/image-1024x734.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/09\/image-300x215.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/09\/image-767x550.png 767w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/09\/image-1536x1101.png 1536w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/09\/image.png 1596w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Our data indicates people who are likely to use multiple betting apps are likely to be more active on all betting apps. DraftKings users who also use Kalshi average 66% more Sessions per DAU than those users who are not also using Kalshi. The same is true for FanDuel, to the tune of 60%.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While Kalshi is still leading the market in daily active users, it sits below its World Cup high (-10.4%) while DraftKings and FanDuel have moved past their World Cup highs (+8.5% and +66%, respectively) with the kickoff of the NFL season. Compared to the 2025 NFL season kickoff, DraftKings DAU is up 47%, FanDuel&#8217;s is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":29366,"comment_status":"open","ping_status":"closed","template":"","insight_category":[229],"insight_tag":[292,247,248,249,293,334],"ppma_author":[300],"class_list":["post-29349","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_category-sports-betting","insight_tag-czr","insight_tag-dkng","insight_tag-flut","insight_tag-kalshi","insight_tag-mgm","insight_tag-polymarket","author-adamblacker"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kalshi&#039;s User Lead Falls as the NFL Season Arrives - Apptopia<\/title>\n<meta name=\"description\" content=\"Kalshi DAUs sit below their World Cup high while DraftKings and FanDuel move past their World Cup highs with the kickoff of the NFL season.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/apptopia.com\/en\/insights\/kalshis-user-lead-falls-as-the-nfl-season-arrives\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kalshi&#039;s User Lead Falls as the NFL Season Arrives\" \/>\n<meta property=\"og:description\" content=\"Kalshi DAUs sit below their World Cup high while DraftKings and FanDuel move past their World Cup highs with the kickoff of the NFL season.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/apptopia.com\/en\/insights\/kalshis-user-lead-falls-as-the-nfl-season-arrives\/\" \/>\n<meta property=\"og:site_name\" content=\"Apptopia\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-17T13:53:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/09\/sportsbetting.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"668\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/apptopia.com\\\/en\\\/insights\\\/kalshis-user-lead-falls-as-the-nfl-season-arrives\\\/\",\"url\":\"https:\\\/\\\/apptopia.com\\\/en\\\/insights\\\/kalshis-user-lead-falls-as-the-nfl-season-arrives\\\/\",\"name\":\"Kalshi's User Lead Falls as the NFL Season Arrives - 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