{"id":29344,"date":"2026-09-15T13:45:33","date_gmt":"2026-09-15T13:45:33","guid":{"rendered":"https:\/\/apptopia.com\/en\/?post_type=insight&#038;p=29344"},"modified":"2026-09-15T13:45:33","modified_gmt":"2026-09-15T13:45:33","slug":"instagram-facebook-subscription-revenue-record-september","status":"publish","type":"insight","link":"https:\/\/apptopia.com\/en\/insights\/instagram-facebook-subscription-revenue-record-september\/","title":{"rendered":"Instagram and Facebook&#8217;s In-App Revenue Just Hit an All-Time High"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Meta [META] said back on May 27 that Instagram Plus and Facebook Plus, its $3.99 subscription tiers, had &#8220;officially launched&#8221; worldwide. There was a slow rollout though. For more than three months after that, nothing in Apptopia&#8217;s in-app purchase (IAP) revenue estimates for either app moved. Then on September 9, in-app purchase revenue for both apps broke sharply higher, and kept climbing every day since. Instagram&#8217;s worldwide daily revenue is averaging $1.2 million (up 475% from the week before to hit an all-time record), while Facebook&#8217;s daily revenue has surged 143% to average $528k, also setting a new record for itself.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"787\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/09\/meta-subscription-launch@2x-1024x787.png\" alt=\"\" class=\"wp-image-29347\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/09\/meta-subscription-launch@2x-1024x787.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/09\/meta-subscription-launch@2x-300x230.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/09\/meta-subscription-launch@2x-768x590.png 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/09\/meta-subscription-launch@2x-1536x1180.png 1536w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/09\/meta-subscription-launch@2x.png 1588w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram&#8217;s worldwide IAP revenue averaged $209k a day for the eight weeks before the 9th. Since then it&#8217;s averaged $1.2 million, up 475%, and every single day in that stretch has topped the app&#8217;s previous all-time daily high of $402,000, set back in August 2024.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Worldwide IAP revenue of Facebook is averaging $528k a day since the 9th, up 143% from its prior run rate, and that too is a record, clearing the $376k daily high Facebook set in March 2021. Instagram is doing roughly three times the incremental dollar volume Facebook is, consistent with it being the more engagement-driven, younger-skewing app in Meta&#8217;s family.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The US is punching above its usual weight. US users accounted for 32% of Instagram&#8217;s and 39% of Facebook&#8217;s post-September 9 revenue\u2014roughly 10 percentage points above each app&#8217;s historical US baseline. Before the 9th, American users generated about 22% of Instagram&#8217;s worldwide IAP revenue and 28% of Facebook&#8217;s. Both apps&#8217; US share has held in a tight band day to day rather than spiking once and fading, so this reads as a real shift in where the money is coming from, not noise from one big day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BNP Paribas has Meta&#8217;s subscription push adding $13.5 billion in revenue by 2028, and Truist has it at $20 billion by 2030, both built on the idea that hundreds of millions of users eventually pay for a Plus tier. Meta reports third-quarter earnings in late October.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta [META] said back on May 27 that Instagram Plus and Facebook Plus, its $3.99 subscription tiers, had &#8220;officially launched&#8221; worldwide. There was a slow rollout though. For more than three months after that, nothing in Apptopia&#8217;s in-app purchase (IAP) revenue estimates for either app moved. Then on September 9, in-app purchase revenue for both [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":29345,"comment_status":"open","ping_status":"closed","template":"","insight_category":[88],"insight_tag":[117],"ppma_author":[300],"class_list":["post-29344","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_category-social-media","insight_tag-meta","author-adamblacker"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Instagram and Facebook&#039;s In-App Revenue Just Hit an All-Time High - Apptopia<\/title>\n<meta name=\"description\" content=\"Instagram and Facebook posted all-time-high daily IAP revenue starting September 9, per Apptopia data, up 475% and 143% from the prior week.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/apptopia.com\/en\/insights\/instagram-facebook-subscription-revenue-record-september\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram and Facebook&#039;s In-App Revenue Just Hit an All-Time High\" \/>\n<meta property=\"og:description\" content=\"Instagram and Facebook posted all-time-high daily IAP revenue starting September 9, per Apptopia data, up 475% and 143% from the prior week.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/apptopia.com\/en\/insights\/instagram-facebook-subscription-revenue-record-september\/\" \/>\n<meta property=\"og:site_name\" content=\"Apptopia\" \/>\n<meta property=\"og:image\" content=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/09\/shutterstock_2270942655.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/apptopia.com\\\/en\\\/insights\\\/instagram-facebook-subscription-revenue-record-september\\\/\",\"url\":\"https:\\\/\\\/apptopia.com\\\/en\\\/insights\\\/instagram-facebook-subscription-revenue-record-september\\\/\",\"name\":\"Instagram and Facebook's In-App Revenue Just Hit an All-Time High - 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