{"id":26172,"date":"2026-07-22T09:00:00","date_gmt":"2026-07-22T09:00:00","guid":{"rendered":"https:\/\/apptopia.com\/en\/?post_type=insight&p=26172"},"modified":"2026-07-22T09:00:00","modified_gmt":"2026-07-22T09:00:00","slug":"mgm-resorts-international-mobile-app-performance-jun-29-2026","status":"publish","type":"insight","link":"https:\/\/apptopia.com\/en\/insights\/mgm-resorts-international-mobile-app-performance-jun-29-2026\/","title":{"rendered":"Mgm Resorts International Downloads Down 5.7% WoW"},"content":{"rendered":"
\n \"Performance
\n<\/figure>\n

Downloads Retreated to 99.3K Despite 6.3% YoY Growth<\/h2>\n

Downloads reached an estimated 99.3K for the Week of June 29, down -5.7% WoW, down -9.1% QoQ, and up 6.3% YoY.<\/p>\n

The weekly and quarterly download softness alongside YoY growth suggests softer new-user intake, making engagement breadth the quality check.<\/p>\n

Estimated weekly sessions reached 10.4M for Week of June 29, down -4.2% WoW, up 0.9% QoQ, and up 12.1% YoY.<\/p>\n

For investors, download deceleration typically precedes revenue pressure in subsequent quarters if session gains do not translate into monetization.<\/p>\n

Engagement reach grew as intensity weakened<\/h2>\n

For the week of June 29, MGM’s DAU reached an estimated 232.8K, down 3.9% WoW but up 7.8% YoY, while MAU reached an estimated 4.0M, up 1.2% WoW.<\/p>\n

DAU and MAU growth diverged from per-DAU intensity declines: avg sessions per DAU fell 19.4% YoY and avg time spent per DAU fell 47.8% YoY, which may suggest reach expansion outpacing engagement depth and temper monetization signals.<\/p>\n

Moderate churn suggests BetMGM retention pressure<\/h2>\n

BetMGM – Online Sports Betting churn stood at an estimated 42.4% in Q2 2026, up 10.9% YoY, with the moderate churn profile suggesting retention health remains pressured while staying below the 55% high-churn threshold.<\/p>\n

For investors, this profile typically correlates with recurring revenue predictability and CAC efficiency watch items, particularly if YoY churn deterioration persists.<\/p>\n

\n \"MPI
\n<\/figure>\n

MPI Retreated -46.8% YoY Despite 76.0% WoW Rebound<\/h2>\n

Mgm Resorts International (MGM) uses SEC-filed Online Sports Betting Net Revenue (BetMGM) to frame BetMGM scale, efficiency, and profitability; Apptopia’s Mobile Performance Index (MPI) is the primary mobile-health metric.<\/p>\n

These correlations suggest that investors should monitor Apptopia’s data to understand how Mgm Resorts International is trending for its Online Sports Betting Net Revenue (BetMGM) KPI.<\/p>\n

MGM Resorts International’s MPI fell -55.8% QoQ and -46.8% YoY in Q2 2026, despite a 76.0% WoW rebound for the week of June 29, leaving Apptopia’s standalone mobile performance signal on a declining trajectory that may indicate volatility rather than durable recovery.<\/p>\n

Investors should track Apptopia’s MPI for MGM as a leading indicator of MGM Resorts International’s mobile momentum heading into Q2 2026.<\/p>\n

Weak Momentum Across Mobile Metrics<\/h2>\n

MGM Resorts International’s declining MPI suggests weak mobile momentum entering Q2 2026, with a weekly rebound offset by softer downloads, thinner per-user engagement, and moderate churn.<\/p>\n

Apptopia’s MPI for MGM provides a useful lens for measuring whether the rebound is strengthening the broader mobile baseline.<\/p>\n

Investors should use Apptopia’s data to track downloads, engagement intensity, and churn to gauge the quality of MGM’s mobile growth.<\/p>\n","protected":false},"excerpt":{"rendered":"

MGM mobile performance analysis<\/p>\n","protected":false},"author":20,"featured_media":26171,"comment_status":"open","ping_status":"closed","template":"","insight_category":[],"insight_tag":[],"ppma_author":[300],"class_list":["post-26172","insight","type-insight","status-publish","has-post-thumbnail","hentry","author-adamblacker"],"yoast_head":"\nMgm Resorts International Downloads Down 5.7% WoW - Apptopia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/apptopia.com\/en\/insights\/mgm-resorts-international-mobile-app-performance-jun-29-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mgm Resorts International Downloads Down 5.7% WoW\" \/>\n<meta property=\"og:description\" content=\"MGM mobile performance analysis\" \/>\n<meta property=\"og:url\" content=\"https:\/\/apptopia.com\/en\/insights\/mgm-resorts-international-mobile-app-performance-jun-29-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Apptopia\" \/>\n<meta property=\"og:image\" content=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2026\/07\/chart-5.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2256\" \/>\n\t<meta property=\"og:image:height\" content=\"1680\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/apptopia.com\\\/en\\\/insights\\\/mgm-resorts-international-mobile-app-performance-jun-29-2026\\\/\",\"url\":\"https:\\\/\\\/apptopia.com\\\/en\\\/insights\\\/mgm-resorts-international-mobile-app-performance-jun-29-2026\\\/\",\"name\":\"Mgm Resorts International Downloads Down 5.7% WoW - 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