{"id":18910,"date":"2025-12-10T09:00:00","date_gmt":"2025-12-10T09:00:00","guid":{"rendered":"https:\/\/apptopia.com\/en\/insights\/4q25-mid-quarter-earnings-previews-mtch-pins\/"},"modified":"2025-12-10T09:00:00","modified_gmt":"2025-12-10T09:00:00","slug":"4q25-mid-quarter-earnings-previews-mtch-pins","status":"publish","type":"insight","link":"https:\/\/apptopia.com\/en\/insights\/4q25-mid-quarter-earnings-previews-mtch-pins\/","title":{"rendered":"4Q25 Mid-Quarter Earnings Previews &#8211; MTCH (+) \/ PINS (+)"},"content":{"rendered":"\n<p><em>This was first published December 9th, in our weekly newsletter\u00a0Apptopia Insight. To receive insights like this weekly, sign up\u00a0<a href=\"https:\/\/learn.apptopia.com\/newsletter\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>MTCH: Tinder reignites<\/li>\n\n\n\n<li>PINS: Growth is stable and engagement is improving<\/li>\n<\/ul>\n\n\n\n<div style=\"height:2px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Our&nbsp;<a href=\"https:\/\/apptopia.com\/my_reports?utm_campaign=Finance%20Newsletter%20-%20Lead%20Engine&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--rxEK0NtQC6XIPsoKR8Z7RprRzG7WJTUFuqg9oJP5AsUaxt508gSJZsTt5LRBBlLqAfSaP\" rel=\"noreferrer noopener\" target=\"_blank\">4Q25 mid-quarter earnings previews<\/a>&nbsp;are here! Please feel free to reach out and discuss any of the 20+ stocks we provide a preview on. Here are two that we thought were worth going a bit deeper into.<\/p>\n\n\n\n<p><strong>MTCH:<\/strong>&nbsp;Match has had Tinder in turnaround mode for a while now. The good news is that we are starting to see it in our data. While new user growth is still negative YoY, it is tracking \u201cless bad\u201d than in the previous four quarters. Meanwhile, engagement on the app has really improved. Look at the growth of time spent per day by users aged 17-25 (+20% YoY compared to all users at +3% YoY). Who says Gen Z doesn\u2019t want an app to find dates anymore?<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1894\" height=\"766\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-09-at-9.44.01-AM.png\" alt=\"\" class=\"wp-image-16261\" style=\"width:700px\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-09-at-9.44.01-AM.png 1894w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-09-at-9.44.01-AM-300x121.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-09-at-9.44.01-AM-1024x414.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-09-at-9.44.01-AM-768x311.png 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-09-at-9.44.01-AM-1536x621.png 1536w\" sizes=\"(max-width: 1894px) 100vw, 1894px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1848\" height=\"696\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-09-at-9.44.09-AM.png\" alt=\"\" class=\"wp-image-16262\" style=\"width:700px\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-09-at-9.44.09-AM.png 1848w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-09-at-9.44.09-AM-300x113.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-09-at-9.44.09-AM-1024x386.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-09-at-9.44.09-AM-768x289.png 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-09-at-9.44.09-AM-1536x578.png 1536w\" sizes=\"(max-width: 1848px) 100vw, 1848px\" \/><\/figure>\n\n\n\n<p>Our data, when combined into our Mobile Performance Index (MPI) for Tinder, suggests a better YoY growth rate than what Consensus expects for Tinder Payers in 4Q25:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"415\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-09-at-9.44.20-AM-1024x415.png\" alt=\"\" class=\"wp-image-16263\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-09-at-9.44.20-AM-1024x415.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-09-at-9.44.20-AM-300x122.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-09-at-9.44.20-AM-768x311.png 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-09-at-9.44.20-AM-1536x623.png 1536w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-09-at-9.44.20-AM.png 1870w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>PINS:<\/strong> When a stock is lagging the market, sometimes it only takes a small amount of positive news to get it going again. So far this quarter, we are seeing some of that positivity in our app data on Pinterest. While MAU growth is looking flat compared to last quarter, DAU growth has started to accelerate slightly.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"365\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-09-at-9.44.30-AM-1024x365.png\" alt=\"\" class=\"wp-image-16264\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-09-at-9.44.30-AM-1024x365.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-09-at-9.44.30-AM-300x107.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-09-at-9.44.30-AM-768x274.png 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-09-at-9.44.30-AM-1536x548.png 1536w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-09-at-9.44.30-AM.png 1918w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"355\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-09-at-9.44.42-AM-1024x355.png\" alt=\"\" class=\"wp-image-16265\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-09-at-9.44.42-AM-1024x355.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-09-at-9.44.42-AM-300x104.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-09-at-9.44.42-AM-768x266.png 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-09-at-9.44.42-AM-1536x532.png 1536w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-09-at-9.44.42-AM.png 1888w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>More interestingly, one thing social media apps target more than anything else is user engagement, and specifically time spent per user.\u00a0 Pinterest has seen the YoY growth of user time spent accelerate for the second quarter in a row so far in 4Q:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"357\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-09-at-9.44.49-AM-1024x357.png\" alt=\"\" class=\"wp-image-16266\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-09-at-9.44.49-AM-1024x357.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-09-at-9.44.49-AM-300x105.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-09-at-9.44.49-AM-768x268.png 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-09-at-9.44.49-AM-1536x535.png 1536w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-09-at-9.44.49-AM.png 1928w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>It appears that Pinterest has a growing, engaged user base.\u00a0 Maybe they can do a deal like Snap did last quarter?\u00a0 Either way, things are shaping up for a beat on MAU this quarter, according to our MPI:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"398\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-09-at-9.44.59-AM-1024x398.png\" alt=\"\" class=\"wp-image-16267\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-09-at-9.44.59-AM-1024x398.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-09-at-9.44.59-AM-300x117.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-09-at-9.44.59-AM-768x298.png 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-09-at-9.44.59-AM-1536x597.png 1536w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-09-at-9.44.59-AM.png 1956w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Please let us know if you want to dive deeper into MTCH, PINS, or any other stock in our mid-quarter preview!<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Questions on the underlying data included in this analysis?<\/h2>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/engage.apptopia.com\/custom-research-request\" target=\"_blank\" rel=\"noreferrer noopener\">Data request<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This was first published December 9th, in our weekly newsletter\u00a0Apptopia Insight. To receive insights like this weekly, sign up\u00a0here. Our&nbsp;4Q25 mid-quarter earnings previews&nbsp;are here! Please feel free to reach out and discuss any of the 20+ stocks we provide a preview on. Here are two that we thought were worth going a bit deeper into. [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":16268,"comment_status":"closed","ping_status":"open","template":"","insight_category":[213,84,88],"insight_tag":[232,236],"class_list":["post-18910","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_category-app-economy","insight_category-dating","insight_category-social-media","insight_tag-earnings-previews","insight_tag-mobile-channel-check"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4Q25 Mid-Quarter Earnings Previews - MTCH (+) \/ PINS (+) - Apptopia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/apptopia.com\/en\/insights\/4q25-mid-quarter-earnings-previews-mtch-pins\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4Q25 Mid-Quarter Earnings Previews - MTCH (+) \/ PINS (+) - Apptopia\" \/>\n<meta property=\"og:description\" content=\"This was first published December 9th, in our weekly newsletter\u00a0Apptopia Insight. 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