{"id":18904,"date":"2025-11-13T00:34:28","date_gmt":"2025-11-13T00:34:28","guid":{"rendered":"https:\/\/apptopia.com\/en\/insights\/social-media-user-trends-pins-should-take-a-page-out-of-snaps-book\/"},"modified":"2026-03-10T20:47:31","modified_gmt":"2026-03-10T20:47:31","slug":"social-media-user-trends-pins-should-take-a-page-out-of-snaps-book","status":"publish","type":"insight","link":"https:\/\/apptopia.com\/en\/insights\/social-media-user-trends-pins-should-take-a-page-out-of-snaps-book\/","title":{"rendered":"Social media user trends &#8211; PINS should take a page out of SNAP\u2019s book"},"content":{"rendered":"\n<p><em>This was first published November 12th, in our weekly newsletter\u00a0Apptopia Insight. To receive insights like this weekly, sign up\u00a0<a href=\"https:\/\/learn.apptopia.com\/newsletter\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PINS user growth is WAY better than peers<\/li>\n\n\n\n<li>US trends for PINS have turned better<\/li>\n\n\n\n<li>TikTok, meanwhile, has a major DAU problem<\/li>\n<\/ul>\n\n\n\n<div style=\"height:2px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>We are approaching the halfway point in the quarter and earnings season is done, meaning it is time to look for developing 4Q trends in our data. There is no better place to start than Social Media apps, and immediately PINS jumps out to us. Check out its worldwide DAU growth this quarter:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"430\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-17-at-7.36.03-PM-1024x430.png\" alt=\"\" class=\"wp-image-16173\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-17-at-7.36.03-PM-1024x430.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-17-at-7.36.03-PM-300x126.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-17-at-7.36.03-PM-768x322.png 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-17-at-7.36.03-PM-1536x644.png 1536w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-17-at-7.36.03-PM.png 1988w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>No other app is anywhere near its consistent double-digit growth rate. Snapchat comes the closest, consistently adding users in the low-to-mid single digits, followed by Facebook in the very low single digits (but consistently positive). Meanwhile, notice the weakness in TikTok. TikTok is shedding DAUs at a high-teens rate YoY. Whoever ends up buying this app in the US needs a \u201cbuyer beware\u201d!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"text-decoration: underline;\">PINS growth is not all India.<\/span><\/h2>\n\n\n\n<p>The next question is where the growth in PINS DAUs is coming from. I think you could all guess that it is coming from India. However, US DAUs accelerated from +2% YoY in October to +4% YoY in November.\u00a0 This is certainly a positive turn of events for PINS. If SNAP can monetize its larger but slower-growing <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"text-decoration: underline;\">TikTok might be losing to META.<\/span><\/h2>\n\n\n\n<p>Back to TikTok for a second. I\u2019m sure the question on your mind is \u201cwhere are all those TikTok users going?\u201d We can answer that specifically, so please reach out. In lieu of the exact answer, however, here is a hint. There is a definite uptrend in TikTok users also using Facebook and Instagram. In the case of Facebook, it is a long-term, steady trend. For Instagram, it seems like that app is winning back TikTok users it lost since March.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"592\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-17-at-7.36.10-PM-1024x592.png\" alt=\"\" class=\"wp-image-16174\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-17-at-7.36.10-PM-1024x592.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-17-at-7.36.10-PM-300x174.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-17-at-7.36.10-PM-768x444.png 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-17-at-7.36.10-PM-1536x889.png 1536w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-17-at-7.36.10-PM.png 1974w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Questions on the underlying data included in this analysis?<\/h2>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/engage.apptopia.com\/custom-research-request\" target=\"_blank\" rel=\"noreferrer noopener\">Data request<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This was first published November 12th, in our weekly newsletter\u00a0Apptopia Insight. To receive insights like this weekly, sign up\u00a0here. We are approaching the halfway point in the quarter and earnings season is done, meaning it is time to look for developing 4Q trends in our data. There is no better place to start than Social [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":16175,"comment_status":"closed","ping_status":"open","template":"","insight_category":[88],"insight_tag":[117,265,266,251],"class_list":["post-18904","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_category-social-media","insight_tag-meta","insight_tag-pins","insight_tag-snap","insight_tag-tiktok"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social media user trends - PINS should take a page out of SNAP\u2019s book - Apptopia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/apptopia.com\/en\/insights\/social-media-user-trends-pins-should-take-a-page-out-of-snaps-book\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social media user trends - PINS should take a page out of SNAP\u2019s book - Apptopia\" \/>\n<meta property=\"og:description\" content=\"This was first published November 12th, in our weekly newsletter\u00a0Apptopia Insight. 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