{"id":18892,"date":"2025-08-22T09:15:00","date_gmt":"2025-08-22T09:15:00","guid":{"rendered":"https:\/\/apptopia.com\/en\/insights\/duolingo-duol-3q-user-growth-tracking-ahead-plus-evidence-of-chatgpts-impact\/"},"modified":"2025-08-22T09:15:00","modified_gmt":"2025-08-22T09:15:00","slug":"duolingo-duol-3q-user-growth-tracking-ahead-plus-evidence-of-chatgpts-impact","status":"publish","type":"insight","link":"https:\/\/apptopia.com\/en\/insights\/duolingo-duol-3q-user-growth-tracking-ahead-plus-evidence-of-chatgpts-impact\/","title":{"rendered":"Duolingo (DUOL): 3Q user growth tracking ahead; Plus, evidence of ChatGPT\u2019s impact"},"content":{"rendered":"\n<p><em>This was first published August 21st, in our weekly newsletter\u00a0Apptopia Insight. To receive insights like this weekly, sign up\u00a0<a href=\"https:\/\/learn.apptopia.com\/newsletter\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>User growth looks strong, ahead of consensus<\/li>\n\n\n\n<li>One lingering concern around user churn<\/li>\n\n\n\n<li>ChatGPT can teach you French, but can it replace Duolingo?<\/li>\n<\/ul>\n\n\n\n<div style=\"height:2px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Duolingo has been on a wild ride this year, with 2Q user growth disappointing many.\u00a0 However, things appear to be turning around in 3Q.\u00a0 Our Mobile Performance Index for DUOL is currently <a href=\"https:\/\/apptopia.com\/en\/latest-release\/?utm_campaign=Finance%20Newsletter%20-%20Lead%20Engine&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-_WwfakyD9_xmM4vrrdAdJxznDHQcgW6Bq-DgpmF2FW9_KgXxeqxRx7OfxUdWljnYOkhk2S\" target=\"_blank\" rel=\"noreferrer noopener\">pointing towards a beat<\/a>\u00a0so far this quarter:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"520\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-10.06.35-AM-1024x520.png\" alt=\"\" class=\"wp-image-15389\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-10.06.35-AM-1024x520.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-10.06.35-AM-300x152.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-10.06.35-AM-768x390.png 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-10.06.35-AM-1536x781.png 1536w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-10.06.35-AM-2048x1041.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Even better for Duolingo, user growth is picking up in North America, its highest ARPU region:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"486\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-10.07.15-AM-1024x486.png\" alt=\"\" class=\"wp-image-15390\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-10.07.15-AM-1024x486.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-10.07.15-AM-300x142.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-10.07.15-AM-768x365.png 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-10.07.15-AM-1536x729.png 1536w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-10.07.15-AM-2048x972.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"388\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-10.07.36-AM-1024x388.png\" alt=\"\" class=\"wp-image-15391\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-10.07.36-AM-1024x388.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-10.07.36-AM-300x114.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-10.07.36-AM-768x291.png 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-10.07.36-AM-1536x582.png 1536w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-10.07.36-AM-2048x776.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The slow but steady acceleration in DAU growth in North America has been a positive for DUOL these past couple of months.\u00a0 However, there is still one lingering concern.\u00a0 User churn in the US is inching up, rising from the upper 20% range in early 2025 to 30% in July.\u00a0 Rising user churn makes it very difficult to grow DAUs.\u00a0 Since DUOL is managing to do so despite higher churn, it is possible that the company is spending more money to acquire new users or reactivate old users, which in turn could hurt margins.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"634\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-10.08.06-AM-1024x634.png\" alt=\"\" class=\"wp-image-15392\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-10.08.06-AM-1024x634.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-10.08.06-AM-300x186.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-10.08.06-AM-768x475.png 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-10.08.06-AM-1536x951.png 1536w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-10.08.06-AM-2048x1268.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Finally, there has been some concern about Duolingo\u2019s ability to survive in an era of Gen AI.\u00a0 Apptopia\u2019s data allows you to examine what happens to users of one app when they download another.\u00a0 In this case, we looked at the time spent per DAU when a Duolingo user downloads ChatGPT.\u00a0 As you can see, there is not much change over the first three weeks or so, but then time spent on Duolingo starts to drop.\u00a0 We consider this an early indication that Gen AI apps do have an impact on Duolingo user engagement.\u00a0 Please reach out if you want to learn more!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"499\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-10.08.19-AM-1024x499.png\" alt=\"\" class=\"wp-image-15393\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-10.08.19-AM-1024x499.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-10.08.19-AM-300x146.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-10.08.19-AM-768x374.png 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-10.08.19-AM-1536x749.png 1536w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-10.08.19-AM-2048x998.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Questions on the underlying data included in this analysis?<\/h2>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/engage.apptopia.com\/custom-research-request\" target=\"_blank\" rel=\"noreferrer noopener\">Data request<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This was first published August 21st, in our weekly newsletter\u00a0Apptopia Insight. To receive insights like this weekly, sign up\u00a0here. Duolingo has been on a wild ride this year, with 2Q user growth disappointing many.\u00a0 However, things appear to be turning around in 3Q.\u00a0 Our Mobile Performance Index for DUOL is currently pointing towards a beat\u00a0so [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":15394,"comment_status":"closed","ping_status":"open","template":"","insight_category":[213,215,223],"insight_tag":[233,236],"class_list":["post-18892","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_category-app-economy","insight_category-education","insight_category-lifestyle","insight_tag-macro-trends","insight_tag-mobile-channel-check"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Duolingo (DUOL): 3Q user growth tracking ahead; Plus, evidence of ChatGPT\u2019s impact - Apptopia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/apptopia.com\/en\/insights\/duolingo-duol-3q-user-growth-tracking-ahead-plus-evidence-of-chatgpts-impact\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Duolingo (DUOL): 3Q user growth tracking ahead; Plus, evidence of ChatGPT\u2019s impact - Apptopia\" \/>\n<meta property=\"og:description\" content=\"This was first published August 21st, in our weekly newsletter\u00a0Apptopia Insight. 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