{"id":18884,"date":"2025-05-21T09:29:00","date_gmt":"2025-05-21T09:29:00","guid":{"rendered":"https:\/\/apptopia.com\/en\/insights\/is-reddit-really-feeling-the-pinch-from-google-search\/"},"modified":"2025-05-21T09:29:00","modified_gmt":"2025-05-21T09:29:00","slug":"is-reddit-really-feeling-the-pinch-from-google-search","status":"publish","type":"insight","link":"https:\/\/apptopia.com\/en\/insights\/is-reddit-really-feeling-the-pinch-from-google-search\/","title":{"rendered":"Is Reddit really feeling the pinch from Google Search?"},"content":{"rendered":"\n<p><em>This was first published May 20, in our weekly newsletter\u00a0Apptopia Insight. To receive insights like this weekly, sign up\u00a0<a href=\"https:\/\/learn.apptopia.com\/newsletter\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reddit is still adding new users<\/li>\n\n\n\n<li>However, Reddit in the US has seen downloads and DAUs fall YoY all through 2025<\/li>\n\n\n\n<li>Users of the Google Chrome app are starting to use Reddit less<\/li>\n<\/ul>\n\n\n\n<div style=\"height:2px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Following up on Reddit\u2019s slight miss on US DAUq in 1Q25, we took a look at how things are going QTD for Reddit.\u00a0 While Reddit started adding new users on a worldwide basis in April, the US has been a different story.\u00a0 Reddit\u2019s downloads and DAUs have both been declining YoY since late last year.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><span style=\"text-decoration: underline;\"><strong><strong><strong>Reddit: Worldwide Downloads &#8211; YoY Growth by Month<\/strong><\/strong><\/strong><\/span><\/strong><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-19-at-8.34.23\u202fPM-1024x455.png\" alt=\"\" class=\"wp-image-7061\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-19-at-8.34.23\u202fPM-1024x455.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-19-at-8.34.23\u202fPM-300x133.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-19-at-8.34.23\u202fPM-768x341.png 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-19-at-8.34.23\u202fPM-1536x682.png 1536w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-19-at-8.34.23\u202fPM.png 1792w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><span style=\"text-decoration: underline;\"><strong><strong><strong>Reddit: US-only Downloads &#8211; YoY Growth by Month<\/strong><\/strong><\/strong><\/span><\/strong><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"468\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-19-at-8.34.31\u202fPM-1024x468.png\" alt=\"\" class=\"wp-image-7062\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-19-at-8.34.31\u202fPM-1024x468.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-19-at-8.34.31\u202fPM-300x137.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-19-at-8.34.31\u202fPM-768x351.png 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-19-at-8.34.31\u202fPM-1536x702.png 1536w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-19-at-8.34.31\u202fPM.png 1768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><span style=\"text-decoration: underline;\"><strong><strong><strong><strong>Reddit: US-only DAUs &#8211; YoY Growth by Month<\/strong><\/strong><\/strong><\/strong><\/span><\/strong><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"374\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-19-at-8.34.53\u202fPM-1024x374.png\" alt=\"\" class=\"wp-image-7063\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-19-at-8.34.53\u202fPM-1024x374.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-19-at-8.34.53\u202fPM-300x109.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-19-at-8.34.53\u202fPM-768x280.png 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-19-at-8.34.53\u202fPM-1536x561.png 1536w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-19-at-8.34.53\u202fPM.png 1792w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>This paints a difficult picture for Reddit in its highest ARPU region.\u00a0 One key question we see getting asked, however, is if this is Reddit hitting market saturation or if this is due to Google\u2019s change to its search results (emphasizing Gemini, de-emphasizing Reddit).\u00a0 Our approach to answering questions like this one always starts with our cross-app data.<\/p>\n\n\n\n<p>We pulled cross-app overlap for users of the Google Chrome app to see if they were using Reddit at the same rate as in past months.\u00a0 It looks like there was a sharp drop in Google Chrome users also using Reddit in October 2024, the first full month after Google started incorporating Gemini into search results.\u00a0 There was a bounce back after that initial drop, but April and May 2025 show another drop in Chrome users also using Reddit.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"632\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-19-at-8.35.00\u202fPM-1024x632.png\" alt=\"\" class=\"wp-image-7064\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-19-at-8.35.00\u202fPM-1024x632.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-19-at-8.35.00\u202fPM-300x185.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-19-at-8.35.00\u202fPM-768x474.png 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-19-at-8.35.00\u202fPM-1536x948.png 1536w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-19-at-8.35.00\u202fPM.png 1814w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Please drop us a line if you want to investigate this more!<\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Questions on the underlying data included in this analysis?<\/h2>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/engage.apptopia.com\/custom-research-request\" target=\"_blank\" rel=\"noreferrer noopener\">Data request<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This was first published May 20, in our weekly newsletter\u00a0Apptopia Insight. To receive insights like this weekly, sign up\u00a0here. Following up on Reddit\u2019s slight miss on US DAUq in 1Q25, we took a look at how things are going QTD for Reddit.\u00a0 While Reddit started adding new users on a worldwide basis in April, the [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":7065,"comment_status":"open","ping_status":"open","template":"","insight_category":[213,88],"insight_tag":[236],"class_list":["post-18884","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_category-app-economy","insight_category-social-media","insight_tag-mobile-channel-check"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is Reddit really feeling the pinch from Google Search? - Apptopia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/apptopia.com\/en\/insights\/is-reddit-really-feeling-the-pinch-from-google-search\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Reddit really feeling the pinch from Google Search? - Apptopia\" \/>\n<meta property=\"og:description\" content=\"This was first published May 20, in our weekly newsletter\u00a0Apptopia Insight. To receive insights like this weekly, sign up\u00a0here. Following up on Reddit\u2019s slight miss on US DAUq in 1Q25, we took a look at how things are going QTD for Reddit.\u00a0 While Reddit started adding new users on a worldwide basis in April, the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/apptopia.com\/en\/insights\/is-reddit-really-feeling-the-pinch-from-google-search\/\" \/>\n<meta property=\"og:site_name\" content=\"Apptopia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/apptopia.com\/en\/insights\/is-reddit-really-feeling-the-pinch-from-google-search\/\",\"url\":\"https:\/\/apptopia.com\/en\/insights\/is-reddit-really-feeling-the-pinch-from-google-search\/\",\"name\":\"Is Reddit really feeling the pinch from Google Search? - Apptopia\",\"isPartOf\":{\"@id\":\"https:\/\/apptopia.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/apptopia.com\/en\/insights\/is-reddit-really-feeling-the-pinch-from-google-search\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/apptopia.com\/en\/insights\/is-reddit-really-feeling-the-pinch-from-google-search\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/05\/shutterstock_2459885999.jpg\",\"datePublished\":\"2025-05-21T09:29:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/apptopia.com\/en\/insights\/is-reddit-really-feeling-the-pinch-from-google-search\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/apptopia.com\/en\/insights\/is-reddit-really-feeling-the-pinch-from-google-search\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/apptopia.com\/en\/insights\/is-reddit-really-feeling-the-pinch-from-google-search\/#primaryimage\",\"url\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/05\/shutterstock_2459885999.jpg\",\"contentUrl\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/05\/shutterstock_2459885999.jpg\",\"width\":1000,\"height\":667},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/apptopia.com\/en\/insights\/is-reddit-really-feeling-the-pinch-from-google-search\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/apptopia.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Insights\",\"item\":\"https:\/\/apptopia.com\/en\/insights\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Is Reddit really feeling the pinch from Google Search?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/apptopia.com\/en\/#website\",\"url\":\"https:\/\/apptopia.com\/en\/\",\"name\":\"Apptopia\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/apptopia.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/apptopia.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/apptopia.com\/en\/#organization\",\"name\":\"Apptopia\",\"url\":\"https:\/\/apptopia.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/apptopia.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/logo-black-1.png\",\"contentUrl\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/logo-black-1.png\",\"width\":605,\"height\":131,\"caption\":\"Apptopia\"},\"image\":{\"@id\":\"https:\/\/apptopia.com\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Is Reddit really feeling the pinch from Google Search? - Apptopia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/apptopia.com\/en\/insights\/is-reddit-really-feeling-the-pinch-from-google-search\/","og_locale":"en_US","og_type":"article","og_title":"Is Reddit really feeling the pinch from Google Search? - Apptopia","og_description":"This was first published May 20, in our weekly newsletter\u00a0Apptopia Insight. To receive insights like this weekly, sign up\u00a0here. Following up on Reddit\u2019s slight miss on US DAUq in 1Q25, we took a look at how things are going QTD for Reddit.\u00a0 While Reddit started adding new users on a worldwide basis in April, the [&hellip;]","og_url":"https:\/\/apptopia.com\/en\/insights\/is-reddit-really-feeling-the-pinch-from-google-search\/","og_site_name":"Apptopia","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/apptopia.com\/en\/insights\/is-reddit-really-feeling-the-pinch-from-google-search\/","url":"https:\/\/apptopia.com\/en\/insights\/is-reddit-really-feeling-the-pinch-from-google-search\/","name":"Is Reddit really feeling the pinch from Google Search? - Apptopia","isPartOf":{"@id":"https:\/\/apptopia.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/apptopia.com\/en\/insights\/is-reddit-really-feeling-the-pinch-from-google-search\/#primaryimage"},"image":{"@id":"https:\/\/apptopia.com\/en\/insights\/is-reddit-really-feeling-the-pinch-from-google-search\/#primaryimage"},"thumbnailUrl":"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/05\/shutterstock_2459885999.jpg","datePublished":"2025-05-21T09:29:00+00:00","breadcrumb":{"@id":"https:\/\/apptopia.com\/en\/insights\/is-reddit-really-feeling-the-pinch-from-google-search\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/apptopia.com\/en\/insights\/is-reddit-really-feeling-the-pinch-from-google-search\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/apptopia.com\/en\/insights\/is-reddit-really-feeling-the-pinch-from-google-search\/#primaryimage","url":"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/05\/shutterstock_2459885999.jpg","contentUrl":"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/05\/shutterstock_2459885999.jpg","width":1000,"height":667},{"@type":"BreadcrumbList","@id":"https:\/\/apptopia.com\/en\/insights\/is-reddit-really-feeling-the-pinch-from-google-search\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/apptopia.com\/en\/"},{"@type":"ListItem","position":2,"name":"Insights","item":"https:\/\/apptopia.com\/en\/insights\/"},{"@type":"ListItem","position":3,"name":"Is Reddit really feeling the pinch from Google Search?"}]},{"@type":"WebSite","@id":"https:\/\/apptopia.com\/en\/#website","url":"https:\/\/apptopia.com\/en\/","name":"Apptopia","description":"","publisher":{"@id":"https:\/\/apptopia.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/apptopia.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/apptopia.com\/en\/#organization","name":"Apptopia","url":"https:\/\/apptopia.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/apptopia.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/logo-black-1.png","contentUrl":"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/logo-black-1.png","width":605,"height":131,"caption":"Apptopia"},"image":{"@id":"https:\/\/apptopia.com\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/insight\/18884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/types\/insight"}],"author":[{"embeddable":true,"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/comments?post=18884"}],"version-history":[{"count":0,"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/insight\/18884\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/media\/7065"}],"wp:attachment":[{"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/media?parent=18884"}],"wp:term":[{"taxonomy":"insight_category","embeddable":true,"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/insight_category?post=18884"},{"taxonomy":"insight_tag","embeddable":true,"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/insight_tag?post=18884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}