{"id":18883,"date":"2025-05-09T16:58:37","date_gmt":"2025-05-09T16:58:37","guid":{"rendered":"https:\/\/apptopia.com\/en\/insights\/temu-and-shein-are-doing-better-than-you-think\/"},"modified":"2025-05-09T16:58:37","modified_gmt":"2025-05-09T16:58:37","slug":"temu-and-shein-are-doing-better-than-you-think","status":"publish","type":"insight","link":"https:\/\/apptopia.com\/en\/insights\/temu-and-shein-are-doing-better-than-you-think\/","title":{"rendered":"Temu and SHEIN are doing better than you think"},"content":{"rendered":"\n<p><em>This was first published May 8, in our weekly newsletter\u00a0Apptopia Insight. To receive insights like this weekly, sign up\u00a0<a href=\"https:\/\/learn.apptopia.com\/newsletter\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Both apps have seen their\u00a0DAUs plummet in the US<\/li>\n\n\n\n<li>However, their DAUs are starting to recover globally<\/li>\n\n\n\n<li>Brazil is coming to the rescue<\/li>\n<\/ul>\n\n\n\n<div style=\"height:2px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Temu and SHEIN have seen their app usage suffer as one might expect. Since April 2nd, Temu\u2019s DAUs in the US are -52% and SHEIN\u2019s are -50%. However, check out their global DAUs in the chart below &#8211; Temu is almost back to YTD highs! Brazil seems to be saving the day so far. For Temu, Brazil DAUs are +61% since April 2nd, and for SHEIN they are +37%. These two businesses seem to be adapting quickly to the rapidly changing trade environment.<\/p>\n\n\n\n<p>Are you curious which apps the former users of Temu and SHEIN are switching to here in the US? Send us an email to <a href=\"mailto:research@apptopia.com\">research@apptopia.com<\/a> and we will tell you.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><span style=\"text-decoration: underline;\"><strong><strong><strong>Temu Worldwide DAUs (YTD)<\/strong><\/strong><\/strong><\/span><\/strong><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"543\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-08-at-9.35.44\u202fAM-1024x543.png\" alt=\"\" class=\"wp-image-6499\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-08-at-9.35.44\u202fAM-1024x543.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-08-at-9.35.44\u202fAM-300x159.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-08-at-9.35.44\u202fAM-768x407.png 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-08-at-9.35.44\u202fAM-1536x814.png 1536w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-08-at-9.35.44\u202fAM-2048x1086.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><span style=\"text-decoration: underline;\"><strong><strong><strong>SHEIN Worldwide DAUs (YTD)<\/strong><\/strong><\/strong><\/span><\/strong><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"558\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-08-at-9.35.52\u202fAM-1024x558.png\" alt=\"\" class=\"wp-image-6500\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-08-at-9.35.52\u202fAM-1024x558.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-08-at-9.35.52\u202fAM-300x163.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-08-at-9.35.52\u202fAM-768x419.png 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-08-at-9.35.52\u202fAM-1536x837.png 1536w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-08-at-9.35.52\u202fAM-2048x1116.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><span style=\"text-decoration: underline;\"><strong><strong><strong><strong>Roblox (RBLX)<\/strong><\/strong><\/strong><\/strong><\/span><\/strong><\/strong><\/h2>\n\n\n\n<p>In 4Q24, Apptopia\u2019s data showed a significant deceleration in RBLX\u2019s DAUs. The deceleration was so out-of-consensus that we were concerned about sharing it with our customers. It turned out that our data had the right signal all along in 4Q. Now that 1Q25 has come to a close, we are seeing a rebound in RBLX\u2019s data that we read as better than what consensus expects. While January accounted for the best YoY growth in DAUs in 1Q25, both March and April (MTD) are showing sequential improvements in growth.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"568\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-22-at-7.35.38\u202fAM-1024x568.png\" alt=\"\" class=\"wp-image-4953\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-22-at-7.35.38\u202fAM-1024x568.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-22-at-7.35.38\u202fAM-300x166.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-22-at-7.35.38\u202fAM-768x426.png 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-22-at-7.35.38\u202fAM-1536x852.png 1536w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-22-at-7.35.38\u202fAM.png 1590w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><span style=\"text-decoration: underline;\"><strong><strong><strong><strong>Uber (UBER)<\/strong><\/strong><\/strong><\/strong><\/span><\/strong><\/strong><\/h2>\n\n\n\n<p>Apptopia\u2019s data on Uber\u2019s Driver app corresponds very well to Uber\u2019s reported Trips. While we model our MAU data in the Earnings Preview slides, the DAUs data is shown below for consistency with the stocks above. One can see that activity on the Uber Driver app has been increasing sequentially for the past three months, suggesting better-than-expected growth in Trips.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"580\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-22-at-7.38.56\u202fAM-1024x580.png\" alt=\"\" class=\"wp-image-4952\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-22-at-7.38.56\u202fAM-1024x580.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-22-at-7.38.56\u202fAM-300x170.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-22-at-7.38.56\u202fAM-768x435.png 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-22-at-7.38.56\u202fAM-1536x870.png 1536w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-22-at-7.38.56\u202fAM.png 1610w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><span style=\"text-decoration: underline;\"><strong><strong><strong><strong>Sea &#8211; (SE)<\/strong><\/strong><\/strong><\/strong><\/span><\/strong><\/strong><\/h2>\n\n\n\n<p>Apptopia\u2019s IAP Revenue (in-app purchase revenue) captures the activity of players when they purchase new game items through the App Store or Google Play. This metric also historically has done a good job of tracking what SE reports for its Digital Entertainment Revenues (Adjusted). As you can see below, Free Fire MAX had a good January, but actually saw a YoY decline in IAP Revenue in March. Free Fire itself was more steady, but put together, 1Q25 ended on a sour note for the Garena franchise.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"583\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-22-at-7.41.19\u202fAM-1024x583.png\" alt=\"\" class=\"wp-image-4951\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-22-at-7.41.19\u202fAM-1024x583.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-22-at-7.41.19\u202fAM-300x171.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-22-at-7.41.19\u202fAM-768x437.png 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-22-at-7.41.19\u202fAM-1536x875.png 1536w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-22-at-7.41.19\u202fAM.png 1612w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Questions on the underlying data included in this analysis?<\/h2>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/engage.apptopia.com\/custom-research-request\" target=\"_blank\" rel=\"noreferrer noopener\">Data request<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This was first published May 8, in our weekly newsletter\u00a0Apptopia Insight. To receive insights like this weekly, sign up\u00a0here. Temu and SHEIN have seen their app usage suffer as one might expect. Since April 2nd, Temu\u2019s DAUs in the US are -52% and SHEIN\u2019s are -50%. However, check out their global DAUs in the chart [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":6501,"comment_status":"open","ping_status":"open","template":"","insight_category":[213,223],"insight_tag":[236],"class_list":["post-18883","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_category-app-economy","insight_category-lifestyle","insight_tag-mobile-channel-check"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Temu and SHEIN are doing better than you think - Apptopia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/apptopia.com\/en\/insights\/temu-and-shein-are-doing-better-than-you-think\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Temu and SHEIN are doing better than you think - Apptopia\" \/>\n<meta property=\"og:description\" content=\"This was first published May 8, in our weekly newsletter\u00a0Apptopia Insight. To receive insights like this weekly, sign up\u00a0here. Temu and SHEIN have seen their app usage suffer as one might expect. Since April 2nd, Temu\u2019s DAUs in the US are -52% and SHEIN\u2019s are -50%. 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To receive insights like this weekly, sign up\u00a0here. Temu and SHEIN have seen their app usage suffer as one might expect. Since April 2nd, Temu\u2019s DAUs in the US are -52% and SHEIN\u2019s are -50%. However, check out their global DAUs in the chart [&hellip;]","og_url":"https:\/\/apptopia.com\/en\/insights\/temu-and-shein-are-doing-better-than-you-think\/","og_site_name":"Apptopia","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/apptopia.com\/en\/insights\/temu-and-shein-are-doing-better-than-you-think\/","url":"https:\/\/apptopia.com\/en\/insights\/temu-and-shein-are-doing-better-than-you-think\/","name":"Temu and SHEIN are doing better than you think - Apptopia","isPartOf":{"@id":"https:\/\/apptopia.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/apptopia.com\/en\/insights\/temu-and-shein-are-doing-better-than-you-think\/#primaryimage"},"image":{"@id":"https:\/\/apptopia.com\/en\/insights\/temu-and-shein-are-doing-better-than-you-think\/#primaryimage"},"thumbnailUrl":"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/05\/shutterstock_2550236319.jpg","datePublished":"2025-05-09T16:58:37+00:00","breadcrumb":{"@id":"https:\/\/apptopia.com\/en\/insights\/temu-and-shein-are-doing-better-than-you-think\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/apptopia.com\/en\/insights\/temu-and-shein-are-doing-better-than-you-think\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/apptopia.com\/en\/insights\/temu-and-shein-are-doing-better-than-you-think\/#primaryimage","url":"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/05\/shutterstock_2550236319.jpg","contentUrl":"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2025\/05\/shutterstock_2550236319.jpg","width":1000,"height":667},{"@type":"BreadcrumbList","@id":"https:\/\/apptopia.com\/en\/insights\/temu-and-shein-are-doing-better-than-you-think\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/apptopia.com\/en\/"},{"@type":"ListItem","position":2,"name":"Insights","item":"https:\/\/apptopia.com\/en\/insights\/"},{"@type":"ListItem","position":3,"name":"Temu and SHEIN are doing better than you think"}]},{"@type":"WebSite","@id":"https:\/\/apptopia.com\/en\/#website","url":"https:\/\/apptopia.com\/en\/","name":"Apptopia","description":"","publisher":{"@id":"https:\/\/apptopia.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/apptopia.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/apptopia.com\/en\/#organization","name":"Apptopia","url":"https:\/\/apptopia.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/apptopia.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/logo-black-1.png","contentUrl":"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/logo-black-1.png","width":605,"height":131,"caption":"Apptopia"},"image":{"@id":"https:\/\/apptopia.com\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/insight\/18883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/types\/insight"}],"author":[{"embeddable":true,"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/comments?post=18883"}],"version-history":[{"count":0,"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/insight\/18883\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/media\/6501"}],"wp:attachment":[{"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/media?parent=18883"}],"wp:term":[{"taxonomy":"insight_category","embeddable":true,"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/insight_category?post=18883"},{"taxonomy":"insight_tag","embeddable":true,"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/insight_tag?post=18883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}