{"id":18873,"date":"2024-10-02T09:13:00","date_gmt":"2024-10-02T09:13:00","guid":{"rendered":"https:\/\/apptopia.com\/en\/insights\/forget-ar-and-ai-for-a-sec-theres-trouble-at-ig\/"},"modified":"2024-10-02T09:13:00","modified_gmt":"2024-10-02T09:13:00","slug":"forget-ar-and-ai-for-a-sec-theres-trouble-at-ig","status":"publish","type":"insight","link":"https:\/\/apptopia.com\/en\/insights\/forget-ar-and-ai-for-a-sec-theres-trouble-at-ig\/","title":{"rendered":"META &#8211; Forget AR and AI for a sec; there\u2019s trouble at IG"},"content":{"rendered":"\n<p><em>This was first published October 1, in our weekly newsletter\u00a0Apptopia Insight. To receive insights like this weekly, sign up\u00a0<a href=\"https:\/\/learn.apptopia.com\/newsletter\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>META Connect went well, with AR and AI the hot topics<\/li>\n\n\n\n<li>However, we have rising concerns about Instagram<\/li>\n\n\n\n<li>After the Reels-driven growth of 2023, Instagram is losing user time and attention to TikTok again<\/li>\n<\/ul>\n\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1022\" height=\"555\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-26-at-11.53.16\u202fAM.png\" alt=\"\" class=\"wp-image-2857\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-26-at-11.53.16\u202fAM.png 1022w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-26-at-11.53.16\u202fAM-300x163.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-26-at-11.53.16\u202fAM-768x417.png 768w\" sizes=\"(max-width: 1022px) 100vw, 1022px\" \/><\/figure>\n\n\n\n<p><strong>Trouble at Instagram. <\/strong>After a massive increase in user engagement in 2023, Instagram has seen weakening trends through most of 2024. Time spent by young users on Instagram rose from 49 minutes per day at the beginning of 2023 to 70 minutes per day at the end of 2023. This was driven by the truly impressive growth of Reels. However, young users have spent less and less time on Instagram in 2024, with minutes per day down -10% to 63 in September. While this is still an impressive amount of engagement, this trend is heading the wrong way.<\/p>\n\n\n\n<p><strong>TikTok is just so darn compelling. <\/strong>Reels users decided they needed to be more <a href=\"https:\/\/www.tiktok.com\/@joolieannie\/video\/7399736793119247662\">demure<\/a> and have been heading back over to TikTok. The percentage of Instagram users who also used TikTok was 70% to start 2023. That fell to 62% in September of 2023, and for a brief period of time, a higher percent of TikTok users Instagram than vice versa. However, Instagram users began to return to TikTok, and by July of 2024 the percentage had bounced up to 68%. As of September 2024, users who have both TikTok and Instagram spend 99 minutes per day on TikTok but only 39 minutes per day on Instagram.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong>Instagram-TikTok Cross-App &#8211; Instagram Users Return to TikTok in 2024 (orange line)<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1172\" height=\"607\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-26-at-12.03.19\u202fPM.png\" alt=\"\" class=\"wp-image-2858\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-26-at-12.03.19\u202fPM.png 1172w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-26-at-12.03.19\u202fPM-300x155.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-26-at-12.03.19\u202fPM-1024x530.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-26-at-12.03.19\u202fPM-768x398.png 768w\" sizes=\"(max-width: 1172px) 100vw, 1172px\" \/><\/figure>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Questions on the underlying data included in this analysis?<\/h2>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/engage.apptopia.com\/custom-research-request\" target=\"_blank\" rel=\"noreferrer noopener\">Data request<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This was first published October 1, in our weekly newsletter\u00a0Apptopia Insight. To receive insights like this weekly, sign up\u00a0here. Trouble at Instagram. After a massive increase in user engagement in 2023, Instagram has seen weakening trends through most of 2024. Time spent by young users on Instagram rose from 49 minutes per day at the [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":2859,"comment_status":"open","ping_status":"open","template":"","insight_category":[213],"insight_tag":[235],"class_list":["post-18873","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_category-app-economy","insight_tag-digital-transformation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>META - Forget AR and AI for a sec; there\u2019s trouble at IG - Apptopia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/apptopia.com\/en\/insights\/forget-ar-and-ai-for-a-sec-theres-trouble-at-ig\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"META - Forget AR and AI for a sec; there\u2019s trouble at IG - Apptopia\" \/>\n<meta property=\"og:description\" content=\"This was first published October 1, in our weekly newsletter\u00a0Apptopia Insight. 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