{"id":18870,"date":"2024-08-26T09:37:00","date_gmt":"2024-08-26T09:37:00","guid":{"rendered":"https:\/\/apptopia.com\/en\/insights\/mobile-macro-consumer-trends-weaker-entertainment-qsrs-financials-all-negative-slowing\/"},"modified":"2024-08-26T09:37:00","modified_gmt":"2024-08-26T09:37:00","slug":"mobile-macro-consumer-trends-weaker-entertainment-qsrs-financials-all-negative-slowing","status":"publish","type":"insight","link":"https:\/\/apptopia.com\/en\/insights\/mobile-macro-consumer-trends-weaker-entertainment-qsrs-financials-all-negative-slowing\/","title":{"rendered":"Mobile macro &#8211; Consumer trends weaker &#8211; entertainment, QSRs, financials all negative\/slowing"},"content":{"rendered":"\n<p><em>This was first published August 23, in our weekly newsletter\u00a0Apptopia Insight. To receive insights like this weekly, sign up\u00a0<a href=\"https:\/\/learn.apptopia.com\/newsletter\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Travel &amp; entertainment<\/strong>\u00a0&#8211; travel app downloads are down -7% YoY in July &#8211; turning back negative after improving in May &amp; June. Travel apps look stable while entertainment apps are lagging &#8211; AMC -31% YoY, Ticketing (LYV) down sharply to -49% YoY, and PLAY slowed to +1% YoY.<\/li>\n\n\n\n<li><strong>QSRs\u00a0<\/strong>&#8211; QSR app downloads slowed to -4% YoY in July. Underperformers include Wendy\u2019s (WEN) slowing to -5% YoY and SBUX -28% YoY.<\/li>\n\n\n\n<li><strong>Financials<\/strong>\u00a0&#8211; financial apps slowed to -5% YoY, with crypto\/trading apps slowing, SOFI flat YoY, and payment apps weaker (PYPL -15% YoY, SQ -9% YoY).<strong>\u00a0<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong>July mobile macro <\/strong><\/strong><\/strong><\/h2>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1968\" height=\"1138\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-22-at-5.07.05\u202fPM.png\" alt=\"\" class=\"wp-image-2842\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-22-at-5.07.05\u202fPM.png 1968w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-22-at-5.07.05\u202fPM-300x173.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-22-at-5.07.05\u202fPM-1024x592.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-22-at-5.07.05\u202fPM-768x444.png 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-22-at-5.07.05\u202fPM-1536x888.png 1536w\" sizes=\"(max-width: 1968px) 100vw, 1968px\" \/><\/figure>\n\n\n\n<p><strong>Travel &amp; entertainment<\/strong> &#8211; overall travel &amp; entertainment downloads slowed to -7%, with entertainment apps weak and driving the negative trends. Live Nation (-49% YoY) and AMC Networks (-31% YoY) stick out on the negative side. Airlines and Hotels look mainly stable, while OTAs are mixed &#8211; ABNB up to +23%, EXPE -2% YoY, and BKNG -8% YoY.<\/p>\n\n\n\n<p><strong>QSRs<\/strong> &#8211; QSR app downloads slowed to -4% YoY in July. Wendy\u2019s downloads have been strong in recent months but turned negative to -5% in July, while Starbucks downloads decelerated further to -28% YoY from -12% YoY in June. McDonald\u2019s slowed slightly to -13% YoY.<\/p>\n\n\n\n<p><strong>Financials<\/strong> &#8211; Financial apps slowed to -5% YoY &#8211; SOFI trended down to +0% YoY, HOOD slowed to +17% YoY, and COIN remains positive at +93% but down from +146% YoY last month.<\/p>\n\n\n\n<p><strong>Round-up of additional sectors<\/strong> &#8211; Notable large consumer categories include real estate apps negative but flat at -15% YoY, Autos slowed to -23% YoY (KMX, CARS weaker), home improvement apps slowed (HD -28% YoY, LOW -4% YoY). Walmart stands out positively &#8211; WMT up to +2% YoY, while TGT slowed to +3% YoY.<\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Questions on the underlying data included in this analysis?<\/h2>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/engage.apptopia.com\/custom-research-request\" target=\"_blank\" rel=\"noreferrer noopener\">Data request<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This was first published August 23, in our weekly newsletter\u00a0Apptopia Insight. To receive insights like this weekly, sign up\u00a0here. July mobile macro Travel &amp; entertainment &#8211; overall travel &amp; entertainment downloads slowed to -7%, with entertainment apps weak and driving the negative trends. Live Nation (-49% YoY) and AMC Networks (-31% YoY) stick out on [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":2843,"comment_status":"open","ping_status":"open","template":"","insight_category":[213,229],"insight_tag":[235,232,233],"class_list":["post-18870","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_category-app-economy","insight_category-sports-betting","insight_tag-digital-transformation","insight_tag-earnings-previews","insight_tag-macro-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobile macro - Consumer trends weaker - entertainment, QSRs, financials all negative\/slowing - Apptopia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/apptopia.com\/en\/insights\/mobile-macro-consumer-trends-weaker-entertainment-qsrs-financials-all-negative-slowing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile macro - Consumer trends weaker - entertainment, QSRs, financials all negative\/slowing - Apptopia\" \/>\n<meta property=\"og:description\" content=\"This was first published August 23, in our weekly newsletter\u00a0Apptopia Insight. To receive insights like this weekly, sign up\u00a0here. July mobile macro Travel &amp; entertainment &#8211; overall travel &amp; entertainment downloads slowed to -7%, with entertainment apps weak and driving the negative trends. 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To receive insights like this weekly, sign up\u00a0here. July mobile macro Travel &amp; entertainment &#8211; overall travel &amp; entertainment downloads slowed to -7%, with entertainment apps weak and driving the negative trends. 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