{"id":18860,"date":"2024-05-03T15:19:39","date_gmt":"2024-05-03T15:19:39","guid":{"rendered":"https:\/\/apptopia.com\/en\/insights\/mobile-macro-travel-apps-bounce-back-social-apps-remain-strong-and-retail-trends-are-mixed\/"},"modified":"2024-05-03T15:19:39","modified_gmt":"2024-05-03T15:19:39","slug":"mobile-macro-travel-apps-bounce-back-social-apps-remain-strong-and-retail-trends-are-mixed","status":"publish","type":"insight","link":"https:\/\/apptopia.com\/en\/insights\/mobile-macro-travel-apps-bounce-back-social-apps-remain-strong-and-retail-trends-are-mixed\/","title":{"rendered":"Mobile macro: Travel apps bounce back, Social apps remain strong, and retail trends are mixed"},"content":{"rendered":"\n<p><em>This was first published May 2, in our weekly newsletter&nbsp;Apptopia Insight. To receive insights like this weekly, sign up&nbsp;<a href=\"https:\/\/learn.apptopia.com\/newsletter\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Travel bounces back<\/strong>&#8211; most travel and entertainment apps improved in April, with airlines, OTAs and hotels all trending positively. The biggest outliers are Dave &amp; Busters (+59% YoY) and AMC (-46% YoY)<\/li>\n\n\n\n<li><strong>Social apps strong&nbsp;<\/strong>&#8211; META downloads spiked up to +235% YoY, driven by Threads. Snapchat downloads turned positive, up +6% YoY, while Pinterest downloads decelerated but have been strong in recent months.&nbsp;&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Retail trends mixed&nbsp;<\/strong>&#8211; Ecommerce downloads improved but remained negative (led by Temu downloads -5% YoY) and athletic wear apps were -10% YoY (though some dispersion between apps &#8211; Nike and Adidas negative, Lululemon +22% YoY).<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Mobile macro trends<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"780\" height=\"372\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/05\/image-4.png\" alt=\"\" class=\"wp-image-2764\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/05\/image-4.png 780w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/05\/image-4-300x143.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/05\/image-4-768x366.png 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<p><strong>Travel bounces back<\/strong>&nbsp;&#8211; Travel app downloads bounced back in April, with year-over-year trend improving to -6%, up from -13% in March. Most travel apps improved in April, with Airlines, OTAs, and hotel apps all trending positively. The biggest outliers for entertainment apps were Dave &amp; Busters (+59% YoY) and AMC (-46% YoY).<\/p>\n\n\n\n<p><strong>Social apps strong in April<\/strong>&nbsp;&#8211; META downloads spiked up to +235% YoY, driven by Threads. Snapchat downloads turned positive, up +6% YoY, while Pinterest downloads decelerated but have been strong in recent months.<\/p>\n\n\n\n<p><strong>Retail trends mixed<\/strong>&nbsp;&#8211; Ecommerce downloads improved but remain negative at -3% (Temu -5% YoY), Furniture &amp; homegoods apps flipped negative (-4% YoY), and Athletic wear apps are -10% YoY (have been negative each month YTD) &#8211; though some dispersion between apps &#8211; Nike and Adidas negative, Lululemon +22% YoY.<\/p>\n\n\n\n<p><strong>Round up of additional trends<\/strong>&nbsp;&#8211; Sportsbook apps trended positively in April (+25% YoY), Dating apps bounced back to flat YoY after falling in March, and EdTech apps spiked to +25% YoY led by Duolingo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Questions on the underlying data included in this analysis?<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/engage.apptopia.com\/custom-research-request\" target=\"_blank\" rel=\"noreferrer noopener\">Data request<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This was first published May 2, in our weekly newsletter&nbsp;Apptopia Insight. To receive insights like this weekly, sign up&nbsp;here. Mobile macro trends Travel bounces back&nbsp;&#8211; Travel app downloads bounced back in April, with year-over-year trend improving to -6%, up from -13% in March. Most travel apps improved in April, with Airlines, OTAs, and hotel apps [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":2767,"comment_status":"open","ping_status":"open","template":"","insight_category":[213,88],"insight_tag":[235,233,236],"class_list":["post-18860","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_category-app-economy","insight_category-social-media","insight_tag-digital-transformation","insight_tag-macro-trends","insight_tag-mobile-channel-check"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobile macro: Travel apps bounce back, Social apps remain strong, and retail trends are mixed - Apptopia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/apptopia.com\/en\/insights\/mobile-macro-travel-apps-bounce-back-social-apps-remain-strong-and-retail-trends-are-mixed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile macro: Travel apps bounce back, Social apps remain strong, and retail trends are mixed - Apptopia\" \/>\n<meta property=\"og:description\" content=\"This was first published May 2, in our weekly newsletter&nbsp;Apptopia Insight. To receive insights like this weekly, sign up&nbsp;here. Mobile macro trends Travel bounces back&nbsp;&#8211; Travel app downloads bounced back in April, with year-over-year trend improving to -6%, up from -13% in March. Most travel apps improved in April, with Airlines, OTAs, and hotel apps [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/apptopia.com\/en\/insights\/mobile-macro-travel-apps-bounce-back-social-apps-remain-strong-and-retail-trends-are-mixed\/\" \/>\n<meta property=\"og:site_name\" content=\"Apptopia\" \/>\n<meta property=\"og:image\" content=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/05\/image-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"780\" \/>\n\t<meta property=\"og:image:height\" content=\"372\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/apptopia.com\/en\/insights\/mobile-macro-travel-apps-bounce-back-social-apps-remain-strong-and-retail-trends-are-mixed\/\",\"url\":\"https:\/\/apptopia.com\/en\/insights\/mobile-macro-travel-apps-bounce-back-social-apps-remain-strong-and-retail-trends-are-mixed\/\",\"name\":\"Mobile macro: Travel apps bounce back, Social apps remain strong, and retail trends are mixed - 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