{"id":18858,"date":"2024-04-19T14:25:00","date_gmt":"2024-04-19T14:25:00","guid":{"rendered":"https:\/\/apptopia.com\/en\/insights\/idea-generation-inflections-in-new-customer-growth-last-week\/"},"modified":"2024-04-19T14:25:00","modified_gmt":"2024-04-19T14:25:00","slug":"idea-generation-inflections-in-new-customer-growth-last-week","status":"publish","type":"insight","link":"https:\/\/apptopia.com\/en\/insights\/idea-generation-inflections-in-new-customer-growth-last-week\/","title":{"rendered":"Idea Generation: Inflections in New Customer Growth Last Week"},"content":{"rendered":"\n<p><em>This was first published April 18, in our weekly newsletter&nbsp;Apptopia Insight. To receive insights like this weekly, sign up&nbsp;<a href=\"https:\/\/learn.apptopia.com\/newsletter\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/em><\/p>\n\n\n\n<p><strong>Inflections = New user growth YoY flipped from positive to negative or negative to positive (based on 4-week trailing).<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"697\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/05\/image-1024x697.png\" alt=\"\" class=\"wp-image-2752\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/05\/image-1024x697.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/05\/image-300x204.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/05\/image-768x523.png 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/05\/image.png 1040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Positive inflections:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fubo (FUBO)<\/strong> &#8211;&nbsp;flipped strongly positive year-over-year up to +28% &#8211; sports season drive trends (March Madness likely contributing).<\/li>\n\n\n\n<li><strong>Carvana (CVNA)<\/strong> &#8211;&nbsp;negative for most of year-to-date, downloads flipped positive to +4% YoY in April.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Negative inflections:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Home Depot (HD)<\/strong> &#8211;&nbsp;downloads flipped negative in April, down 15% YoY after year-over-year growth throughout 1Q.<\/li>\n\n\n\n<li><strong>Enphase (ENPH)<\/strong> &#8211;&nbsp;downloads faded in 1Q, trending more negative in April (-25% YoY).<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">1Q24 Earnings Previews<\/h2>\n\n\n\n<p><em>As earnings season kicks off, check out Apptopia Research&#8217;s Earnings Previews.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"532\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/05\/image-1-1024x532.png\" alt=\"\" class=\"wp-image-2753\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/05\/image-1-1024x532.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/05\/image-1-300x156.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/05\/image-1-768x399.png 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/05\/image-1.png 1120w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Questions on the underlying data included in this analysis?<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/engage.apptopia.com\/custom-research-request\" target=\"_blank\" rel=\"noreferrer noopener\">Data request<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This was first published April 18, in our weekly newsletter&nbsp;Apptopia Insight. To receive insights like this weekly, sign up&nbsp;here. Inflections = New user growth YoY flipped from positive to negative or negative to positive (based on 4-week trailing). Positive inflections: Negative inflections: 1Q24 Earnings Previews As earnings season kicks off, check out Apptopia Research&#8217;s Earnings [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":2754,"comment_status":"open","ping_status":"open","template":"","insight_category":[213,86],"insight_tag":[235,233,236],"class_list":["post-18858","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_category-app-economy","insight_category-fintech","insight_tag-digital-transformation","insight_tag-macro-trends","insight_tag-mobile-channel-check"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Idea Generation: Inflections in New Customer Growth Last Week - Apptopia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/apptopia.com\/en\/insights\/idea-generation-inflections-in-new-customer-growth-last-week\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Idea Generation: Inflections in New Customer Growth Last Week - Apptopia\" \/>\n<meta property=\"og:description\" content=\"This was first published April 18, in our weekly newsletter&nbsp;Apptopia Insight. 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