{"id":18855,"date":"2024-04-05T18:36:07","date_gmt":"2024-04-05T18:36:07","guid":{"rendered":"https:\/\/apptopia.com\/en\/insights\/mobile-macro-travel-apps-still-weak-real-estate-auto-apps-down-sharply-qsr-apps-positive\/"},"modified":"2024-04-05T18:36:07","modified_gmt":"2024-04-05T18:36:07","slug":"mobile-macro-travel-apps-still-weak-real-estate-auto-apps-down-sharply-qsr-apps-positive","status":"publish","type":"insight","link":"https:\/\/apptopia.com\/en\/insights\/mobile-macro-travel-apps-still-weak-real-estate-auto-apps-down-sharply-qsr-apps-positive\/","title":{"rendered":"Mobile macro: Travel apps still weak, Real estate\/auto apps down sharply, QSR apps positive"},"content":{"rendered":"\n<p><em>This was first published April 4, in our weekly newsletter\u00a0Apptopia Insight. To receive insights like this weekly, sign up\u00a0<a href=\"https:\/\/learn.apptopia.com\/newsletter\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Travel downloads remain weak<\/strong> &#8211; year-over-year download growth is negative and slowed to -13% in March. Downloads for OTA apps are down 9% in March &#8211; a stable level throughout 1Q.<\/li>\n\n\n\n<li><strong>Real estate\/Autos fall<\/strong> &#8211; real estate search portal apps fell to -24% YoY and autos\/auto dealers fell to -19% YoY, both slowing significantly in March.<\/li>\n\n\n\n<li><strong>QSR apps growing<\/strong> &#8211; downloads of QSR\/restaurant apps stand out on the positive side, with downloads up +8% YoY and gaining momentum in 1Q.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Mobile macro trends<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"780\" height=\"371\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/04\/image.png\" alt=\"\" class=\"wp-image-2724\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/04\/image.png 780w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/04\/image-300x143.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/04\/image-768x365.png 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<p><strong>Travel&nbsp;<\/strong>&#8211; Travel apps have been weak and negative YoY for 6 months, with a slowdown in 1Q. March downloads are -13% YoY.&nbsp; All travel subsectors are negative YoY &#8211; OTAs are -9% YoY in March but around that level throughout the quarter (ABNB remains positive at +27%). Airlines are -11% YoY and also stable in the quarter. Cruise lines decelerated to -27% YoY (RCL -30%) and Hotels decelerated to -26% YoY (MAR -15%).&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Real estate\/Autos<\/strong>&nbsp;&#8211; Large consumer sectors Real estate and Autos were weak in 1Q, with a leg down in March. Real estate search portals fell, led by Z (-22% YoY) and RDFN (-40% YoY). Auto dealers were also weak with CVNA, CARS, KMX all negative\/decelerating in March.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>QSRs&nbsp;<\/strong>&#8211; QSR apps were positive in 1Q and trended up throughout the quarter to +8% YoY in March. Standouts in the sector include WEN (+177% YoY), QSR (+31% YoY), and DPZ (+34% YoY). Smaller QSRs also outperformed while the largest QSRs are negative YoY (MCD -19% YoY, CMG -22% YoY) &#8211; potentially representing a catch up in digital engagement with customers.&nbsp;<\/p>\n\n\n\n<p><strong>Round of additional sectors &#8211;\u00a0Dating app downloads slowed in March to -6% YoY in the US, with both BMBL and MTCH negative.\u00a0<\/strong>Social media apps are up significantly in 1Q, but most of this is driven by a Facebook\/META outage in March that caused a spike in downloads as users were forced to log back in to accounts, as well as Threads downloads remaining strong. Sportsbooks apps accelerated in March driven by North Carolina launch.\u00a0\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Questions on the underlying data included in this analysis?<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/engage.apptopia.com\/custom-research-request\" target=\"_blank\" rel=\"noreferrer noopener\">Data request<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This was first published April 4, in our weekly newsletter\u00a0Apptopia Insight. To receive insights like this weekly, sign up\u00a0here. Mobile macro trends Travel&nbsp;&#8211; Travel apps have been weak and negative YoY for 6 months, with a slowdown in 1Q. March downloads are -13% YoY.&nbsp; All travel subsectors are negative YoY &#8211; OTAs are -9% YoY [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":2725,"comment_status":"open","ping_status":"open","template":"","insight_category":[213],"insight_tag":[233,236,126],"class_list":["post-18855","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_category-app-economy","insight_tag-macro-trends","insight_tag-mobile-channel-check","insight_tag-qsr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobile macro: Travel apps still weak, Real estate\/auto apps down sharply, QSR apps positive - Apptopia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/apptopia.com\/en\/insights\/mobile-macro-travel-apps-still-weak-real-estate-auto-apps-down-sharply-qsr-apps-positive\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile macro: Travel apps still weak, Real estate\/auto apps down sharply, QSR apps positive - Apptopia\" \/>\n<meta property=\"og:description\" content=\"This was first published April 4, in our weekly newsletter\u00a0Apptopia Insight. To receive insights like this weekly, sign up\u00a0here. Mobile macro trends Travel&nbsp;&#8211; Travel apps have been weak and negative YoY for 6 months, with a slowdown in 1Q. March downloads are -13% YoY.&nbsp; All travel subsectors are negative YoY &#8211; OTAs are -9% YoY [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/apptopia.com\/en\/insights\/mobile-macro-travel-apps-still-weak-real-estate-auto-apps-down-sharply-qsr-apps-positive\/\" \/>\n<meta property=\"og:site_name\" content=\"Apptopia\" \/>\n<meta property=\"og:image\" content=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/04\/image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"780\" \/>\n\t<meta property=\"og:image:height\" content=\"371\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/apptopia.com\/en\/insights\/mobile-macro-travel-apps-still-weak-real-estate-auto-apps-down-sharply-qsr-apps-positive\/\",\"url\":\"https:\/\/apptopia.com\/en\/insights\/mobile-macro-travel-apps-still-weak-real-estate-auto-apps-down-sharply-qsr-apps-positive\/\",\"name\":\"Mobile macro: Travel apps still weak, Real estate\/auto apps down sharply, QSR apps positive - Apptopia\",\"isPartOf\":{\"@id\":\"https:\/\/apptopia.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/apptopia.com\/en\/insights\/mobile-macro-travel-apps-still-weak-real-estate-auto-apps-down-sharply-qsr-apps-positive\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/apptopia.com\/en\/insights\/mobile-macro-travel-apps-still-weak-real-estate-auto-apps-down-sharply-qsr-apps-positive\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/04\/OTA-scaled.jpg\",\"datePublished\":\"2024-04-05T18:36:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/apptopia.com\/en\/insights\/mobile-macro-travel-apps-still-weak-real-estate-auto-apps-down-sharply-qsr-apps-positive\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/apptopia.com\/en\/insights\/mobile-macro-travel-apps-still-weak-real-estate-auto-apps-down-sharply-qsr-apps-positive\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/apptopia.com\/en\/insights\/mobile-macro-travel-apps-still-weak-real-estate-auto-apps-down-sharply-qsr-apps-positive\/#primaryimage\",\"url\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/04\/OTA-scaled.jpg\",\"contentUrl\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/04\/OTA-scaled.jpg\",\"width\":2560,\"height\":1920,\"caption\":\"Yogyakarta, Indonesia - May 27, 2023. 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