{"id":18854,"date":"2024-03-29T08:37:00","date_gmt":"2024-03-29T08:37:00","guid":{"rendered":"https:\/\/apptopia.com\/en\/insights\/first-read-on-1q-strong-user-growth-and-accelerations-in-march\/"},"modified":"2024-03-29T08:37:00","modified_gmt":"2024-03-29T08:37:00","slug":"first-read-on-1q-strong-user-growth-and-accelerations-in-march","status":"publish","type":"insight","link":"https:\/\/apptopia.com\/en\/insights\/first-read-on-1q-strong-user-growth-and-accelerations-in-march\/","title":{"rendered":"First read on 1Q: strong user growth and accelerations in March"},"content":{"rendered":"\n<p><em>This was first published March 28, in our weekly newsletter\u00a0Apptopia Insight. To receive insights like this weekly, sign up\u00a0<a href=\"https:\/\/learn.apptopia.com\/newsletter\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pinterest (PINS) &#8211;&nbsp;<\/strong>mobile DAU growth accelerated to +16% YoY in March MTD (up 3pp from February), with US downloads picking up significantly towards the end of March and carrying momentum through the end of the quarter.<\/li>\n\n\n\n<li><strong>Robinhood (HOOD)&nbsp;&nbsp;<\/strong><strong><em>&#8211;&nbsp;<\/em><\/strong>strong mobile activity with DAUs +68% YoY.&nbsp; The app had a significant spike in downloads in March likely driven by crypto prices, and downloads have leveled off ahead of Jan\/Feb levels.&nbsp;<\/li>\n\n\n\n<li><strong>Lyft (LYFT)-\u00a0<\/strong>mobile DAUs up 18% YoY in March, with downloads of the Driver app also strong &amp; outperforming peers.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Mobile standouts in 1Q<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/03\/image-5-1024x682.png\" alt=\"\" class=\"wp-image-2718\" style=\"width:840px;height:auto\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/03\/image-5-1024x682.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/03\/image-5-300x200.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/03\/image-5-768x512.png 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/03\/image-5.png 1120w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Pinterest (PINS) &#8211; Pinterest mobile growth is strong in 1Q and picked up significantly towards the end of the quarter. Looking at weekly YoY growth, it ramped from +10% in the first week of March to trending up +75% in the current week. March U.S downloads also ramped on a sequential basis.<\/p>\n\n\n\n<p>Robinhood (HOOD) &#8211; Robinhood\u2019s mobile performance exploded in 1Q, with DAUs up +68% YoY in March, up from +20% in 4Q23. In the first week of March, downloads of the app spiked &#8211; likely driven by the trends in Bitcoin\/crypto prices. Downloads have now leveled off above February levels.<\/p>\n\n\n\n<p>Lyft\/Lyft Driver (LYFT) &#8211; Lyft\u2019s mobile activity looks strong on multiple fronts &#8211; DAUs are up +18% YoY in March, accelerating from +14% YoY in 4Q23. Downloads have also trended up throughout the quarter. The Driver app is also seeing strong mobile trends in 1Q.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Growth accelerating in March<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/03\/image-6-1024x682.png\" alt=\"\" class=\"wp-image-2719\" style=\"width:840px;height:auto\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/03\/image-6-1024x682.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/03\/image-6-300x200.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/03\/image-6-768x512.png 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/03\/image-6.png 1120w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Questions on the underlying data included in this analysis?<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/engage.apptopia.com\/custom-research-request\" target=\"_blank\" rel=\"noreferrer noopener\">Data Request<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This was first published March 28, in our weekly newsletter\u00a0Apptopia Insight. To receive insights like this weekly, sign up\u00a0here. Mobile standouts in 1Q Pinterest (PINS) &#8211; Pinterest mobile growth is strong in 1Q and picked up significantly towards the end of the quarter. Looking at weekly YoY growth, it ramped from +10% in the first [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":2720,"comment_status":"open","ping_status":"open","template":"","insight_category":[213,86,88],"insight_tag":[235,233,236],"class_list":["post-18854","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_category-app-economy","insight_category-fintech","insight_category-social-media","insight_tag-digital-transformation","insight_tag-macro-trends","insight_tag-mobile-channel-check"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>First read on 1Q: strong user growth and accelerations in March - Apptopia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/apptopia.com\/en\/insights\/first-read-on-1q-strong-user-growth-and-accelerations-in-march\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"First read on 1Q: strong user growth and accelerations in March - Apptopia\" \/>\n<meta property=\"og:description\" content=\"This was first published March 28, in our weekly newsletter\u00a0Apptopia Insight. To receive insights like this weekly, sign up\u00a0here. Mobile standouts in 1Q Pinterest (PINS) &#8211; Pinterest mobile growth is strong in 1Q and picked up significantly towards the end of the quarter. Looking at weekly YoY growth, it ramped from +10% in the first [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/apptopia.com\/en\/insights\/first-read-on-1q-strong-user-growth-and-accelerations-in-march\/\" \/>\n<meta property=\"og:site_name\" content=\"Apptopia\" \/>\n<meta property=\"og:image\" content=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/03\/image-5.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1120\" \/>\n\t<meta property=\"og:image:height\" content=\"746\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/apptopia.com\/en\/insights\/first-read-on-1q-strong-user-growth-and-accelerations-in-march\/\",\"url\":\"https:\/\/apptopia.com\/en\/insights\/first-read-on-1q-strong-user-growth-and-accelerations-in-march\/\",\"name\":\"First read on 1Q: strong user growth and accelerations in March - Apptopia\",\"isPartOf\":{\"@id\":\"https:\/\/apptopia.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/apptopia.com\/en\/insights\/first-read-on-1q-strong-user-growth-and-accelerations-in-march\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/apptopia.com\/en\/insights\/first-read-on-1q-strong-user-growth-and-accelerations-in-march\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/03\/pins-scaled.jpg\",\"datePublished\":\"2024-03-29T08:37:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/apptopia.com\/en\/insights\/first-read-on-1q-strong-user-growth-and-accelerations-in-march\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/apptopia.com\/en\/insights\/first-read-on-1q-strong-user-growth-and-accelerations-in-march\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/apptopia.com\/en\/insights\/first-read-on-1q-strong-user-growth-and-accelerations-in-march\/#primaryimage\",\"url\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/03\/pins-scaled.jpg\",\"contentUrl\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/03\/pins-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"Closeup view of Pinterest HQ sign. Pinterest, Inc. is a social media web and mobile application company. Photographed in San Francisco, CA, April 13, 2019.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/apptopia.com\/en\/insights\/first-read-on-1q-strong-user-growth-and-accelerations-in-march\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/apptopia.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Insights\",\"item\":\"https:\/\/apptopia.com\/en\/insights\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"First read on 1Q: strong user growth and accelerations in March\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/apptopia.com\/en\/#website\",\"url\":\"https:\/\/apptopia.com\/en\/\",\"name\":\"Apptopia\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/apptopia.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/apptopia.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/apptopia.com\/en\/#organization\",\"name\":\"Apptopia\",\"url\":\"https:\/\/apptopia.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/apptopia.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/logo-black-1.png\",\"contentUrl\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/logo-black-1.png\",\"width\":605,\"height\":131,\"caption\":\"Apptopia\"},\"image\":{\"@id\":\"https:\/\/apptopia.com\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"First read on 1Q: strong user growth and accelerations in March - Apptopia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/apptopia.com\/en\/insights\/first-read-on-1q-strong-user-growth-and-accelerations-in-march\/","og_locale":"en_US","og_type":"article","og_title":"First read on 1Q: strong user growth and accelerations in March - Apptopia","og_description":"This was first published March 28, in our weekly newsletter\u00a0Apptopia Insight. To receive insights like this weekly, sign up\u00a0here. Mobile standouts in 1Q Pinterest (PINS) &#8211; Pinterest mobile growth is strong in 1Q and picked up significantly towards the end of the quarter. Looking at weekly YoY growth, it ramped from +10% in the first [&hellip;]","og_url":"https:\/\/apptopia.com\/en\/insights\/first-read-on-1q-strong-user-growth-and-accelerations-in-march\/","og_site_name":"Apptopia","og_image":[{"width":1120,"height":746,"url":"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/03\/image-5.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/apptopia.com\/en\/insights\/first-read-on-1q-strong-user-growth-and-accelerations-in-march\/","url":"https:\/\/apptopia.com\/en\/insights\/first-read-on-1q-strong-user-growth-and-accelerations-in-march\/","name":"First read on 1Q: strong user growth and accelerations in March - Apptopia","isPartOf":{"@id":"https:\/\/apptopia.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/apptopia.com\/en\/insights\/first-read-on-1q-strong-user-growth-and-accelerations-in-march\/#primaryimage"},"image":{"@id":"https:\/\/apptopia.com\/en\/insights\/first-read-on-1q-strong-user-growth-and-accelerations-in-march\/#primaryimage"},"thumbnailUrl":"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/03\/pins-scaled.jpg","datePublished":"2024-03-29T08:37:00+00:00","breadcrumb":{"@id":"https:\/\/apptopia.com\/en\/insights\/first-read-on-1q-strong-user-growth-and-accelerations-in-march\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/apptopia.com\/en\/insights\/first-read-on-1q-strong-user-growth-and-accelerations-in-march\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/apptopia.com\/en\/insights\/first-read-on-1q-strong-user-growth-and-accelerations-in-march\/#primaryimage","url":"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/03\/pins-scaled.jpg","contentUrl":"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/03\/pins-scaled.jpg","width":2560,"height":1707,"caption":"Closeup view of Pinterest HQ sign. Pinterest, Inc. is a social media web and mobile application company. Photographed in San Francisco, CA, April 13, 2019."},{"@type":"BreadcrumbList","@id":"https:\/\/apptopia.com\/en\/insights\/first-read-on-1q-strong-user-growth-and-accelerations-in-march\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/apptopia.com\/en\/"},{"@type":"ListItem","position":2,"name":"Insights","item":"https:\/\/apptopia.com\/en\/insights\/"},{"@type":"ListItem","position":3,"name":"First read on 1Q: strong user growth and accelerations in March"}]},{"@type":"WebSite","@id":"https:\/\/apptopia.com\/en\/#website","url":"https:\/\/apptopia.com\/en\/","name":"Apptopia","description":"","publisher":{"@id":"https:\/\/apptopia.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/apptopia.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/apptopia.com\/en\/#organization","name":"Apptopia","url":"https:\/\/apptopia.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/apptopia.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/logo-black-1.png","contentUrl":"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/logo-black-1.png","width":605,"height":131,"caption":"Apptopia"},"image":{"@id":"https:\/\/apptopia.com\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/insight\/18854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/types\/insight"}],"author":[{"embeddable":true,"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/comments?post=18854"}],"version-history":[{"count":0,"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/insight\/18854\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/media\/2720"}],"wp:attachment":[{"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/media?parent=18854"}],"wp:term":[{"taxonomy":"insight_category","embeddable":true,"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/insight_category?post=18854"},{"taxonomy":"insight_tag","embeddable":true,"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/insight_tag?post=18854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}