{"id":18852,"date":"2024-03-14T21:20:00","date_gmt":"2024-03-14T21:20:00","guid":{"rendered":"https:\/\/apptopia.com\/en\/insights\/mobile-macro-february-2024\/"},"modified":"2024-03-14T21:20:00","modified_gmt":"2024-03-14T21:20:00","slug":"mobile-macro-february-2024","status":"publish","type":"insight","link":"https:\/\/apptopia.com\/en\/insights\/mobile-macro-february-2024\/","title":{"rendered":"Mobile Macro: February 2024"},"content":{"rendered":"\n<p><em>This was first published March 13, in our weekly newsletter\u00a0<span style=\"color: rgb(59, 67, 85); font-family: Lato, sans-serif; white-space-collapse: collapse;\">Apptopia Insight<\/span>. To receive insights like this weekly, sign up\u00a0<span style=\"box-sizing: border-box; border-width: 0px; border-color: rgb(229, 231, 235); --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-pan-x: ; --tw-pan-y: ; --tw-pinch-zoom: ; --tw-scroll-snap-strictness: proximity; --tw-gradient-from-position: ; --tw-gradient-via-position: ; --tw-gradient-to-position: ; --tw-ordinal: ; --tw-slashed-zero: ; --tw-numeric-figure: ; --tw-numeric-spacing: ; --tw-numeric-fraction: ; --tw-ring-inset: ; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 \/ 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; --tw-blur: ; --tw-brightness: ; --tw-contrast: ; --tw-grayscale: ; --tw-hue-rotate: ; --tw-invert: ; --tw-saturate: ; --tw-sepia: ; --tw-drop-shadow: ; --tw-backdrop-blur: ; --tw-backdrop-brightness: ; --tw-backdrop-contrast: ; --tw-backdrop-grayscale: ; --tw-backdrop-hue-rotate: ; --tw-backdrop-invert: ; --tw-backdrop-opacity: ; --tw-backdrop-saturate: ; --tw-backdrop-sepia: ; font-weight: bolder; color: rgb(59, 67, 85); font-family: Lato, sans-serif; white-space-collapse: collapse;\"><a style=\"box-sizing: border-box; border-width: 0px; border-color: rgb(229, 231, 235); --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-pan-x: ; --tw-pan-y: ; --tw-pinch-zoom: ; --tw-scroll-snap-strictness: proximity; --tw-gradient-from-position: ; --tw-gradient-via-position: ; --tw-gradient-to-position: ; --tw-ordinal: ; --tw-slashed-zero: ; --tw-numeric-figure: ; --tw-numeric-spacing: ; --tw-numeric-fraction: ; --tw-ring-inset: ; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 \/ 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; --tw-blur: ; --tw-brightness: ; --tw-contrast: ; --tw-grayscale: ; --tw-hue-rotate: ; --tw-invert: ; --tw-saturate: ; --tw-sepia: ; --tw-drop-shadow: ; --tw-backdrop-blur: ; --tw-backdrop-brightness: ; --tw-backdrop-contrast: ; --tw-backdrop-grayscale: ; --tw-backdrop-hue-rotate: ; --tw-backdrop-invert: ; --tw-backdrop-opacity: ; --tw-backdrop-saturate: ; --tw-backdrop-sepia: ; color: rgb(21, 129, 226); text-decoration: inherit;\" href=\"https:\/\/learn.apptopia.com\/newsletter\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/span><\/em>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>(Financials) Fintech surging \u2192 fintech app downloads are surging, led by apps with Crypto exposure. Coinbase downloads are up 40% YoY, and in the last week of February rose to +75% YoY. Robinhood &amp; SOFI are also seeing a boost.<\/li>\n\n\n\n<li>(Retail) Ecommerce slowing, but Temu driving trends \u2192 Temu downloads are negative in the US year-over-year after slowing in recent months. Excluding Temu, Ecom trends look flat to up YTD (+4% YoY in Feb).<\/li>\n\n\n\n<li>(Travel) OTAs soft start \u2192 Travel app downloads are soft YTD. OTAs look negative year-over-year, with the exception of Airbnb (pushing more users to the app, which has driven strong growth in downloads). Ex-Airbnb, OTAs are down 15% YoY in February.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Mobile macro heatmap<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"460\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/03\/image-3-1024x460.png\" alt=\"\" class=\"wp-image-2709\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/03\/image-3-1024x460.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/03\/image-3-300x135.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/03\/image-3-768x345.png 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/03\/image-3.png 1120w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Within Financials, fintech app downloads are surging, led by apps with Crypto exposure. The surge picked up significantly towards the end of February &#8211; with COIN DAUs spiking to +143% YoY and HOOD up to +90% YoY this past week. SOFI is also seeing a boost, driving positive trends for Consumer Finance apps.<\/p>\n\n\n\n<p>Retail app downloads continued to slow, decelerating since September. Within Retail &#8211; Ecommerce downloads have slowed to +1% YoY. The largest driver is Temu &#8211; Temu downloads are negative in the US year-over-year after slowing in recent months. Looking at Ecommerce Ex-Temu, trends are more mixed with downloads actually positive in February +4%.<\/p>\n\n\n\n<p>Travel app downloads have been weak in recent months &#8211; with most travel categories experiencing a slowdown after strong post-COVID rebounds. Within Travel &#8211; OTAs are off to a soft start with downloads down -7% YoY, though Airbnb bucks the trend with strong download growth in recent months. Excluding ABNB &#8211; OTAs downloads are -15% YoY.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Reddit (listed as NYSE: RDDT) IPO Primer is available! Mobile data looks strong for Reddit, with both quantity &amp; quality of users rising. See our IPO Primer at the link below.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/learn.apptopia.com\/rddt-ipo-primer\/\" target=\"_blank\" rel=\"noreferrer noopener\">RDDT Primer<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This was first published March 13, in our weekly newsletter\u00a0Apptopia Insight. To receive insights like this weekly, sign up\u00a0here. Mobile macro heatmap Within Financials, fintech app downloads are surging, led by apps with Crypto exposure. The surge picked up significantly towards the end of February &#8211; with COIN DAUs spiking to +143% YoY and HOOD [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":2711,"comment_status":"open","ping_status":"open","template":"","insight_category":[213],"insight_tag":[233,236],"class_list":["post-18852","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_category-app-economy","insight_tag-macro-trends","insight_tag-mobile-channel-check"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobile Macro: February 2024 - Apptopia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/apptopia.com\/en\/insights\/mobile-macro-february-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile Macro: February 2024 - Apptopia\" \/>\n<meta property=\"og:description\" content=\"This was first published March 13, in our weekly newsletter\u00a0Apptopia Insight. To receive insights like this weekly, sign up\u00a0here. Mobile macro heatmap Within Financials, fintech app downloads are surging, led by apps with Crypto exposure. 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