{"id":18848,"date":"2024-02-15T17:30:00","date_gmt":"2024-02-15T17:30:00","guid":{"rendered":"https:\/\/apptopia.com\/en\/insights\/competitive-dynamics-between-online-sportsbooks-on-super-bowl-sunday\/"},"modified":"2024-02-15T17:30:00","modified_gmt":"2024-02-15T17:30:00","slug":"competitive-dynamics-between-online-sportsbooks-on-super-bowl-sunday","status":"publish","type":"insight","link":"https:\/\/apptopia.com\/en\/insights\/competitive-dynamics-between-online-sportsbooks-on-super-bowl-sunday\/","title":{"rendered":"Competitive dynamics between Online Sportsbooks on Super Bowl Sunday"},"content":{"rendered":"\n<p><em>This was first published February 14, in our weekly newsletter\u00a0<\/em>Apptopia Insight<em>. To receive insights like this weekly, sign up\u00a0<\/em><strong><em><a href=\"https:\/\/learn.apptopia.com\/newsletter\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/em><\/strong><em>.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>DraftKings (DKNG) led all Online Sportsbooks in market share by new users on Super Bowl Sunday just as it did last year; meanwhile, FanDuel held the #1 spot all season.<\/li>\n\n\n\n<li>On Super Bowl Sunday, users of both FanDuel and DraftKings favored FanDuel (FLUT), according to cross-app usage analysis, spending 55% of time on FanDuel vs. 45% on DraftKings.<\/li>\n\n\n\n<li>Our data indicates potential disappointment for PENN earnings tomorrow as ESPN Bet fades as a competitive threat with only 5% share on Sunday, compared to its season average at 11%.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Online Sportsbooks market share by new users<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"443\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/02\/unnamed-49-1024x443.png\" alt=\"\" class=\"wp-image-2676\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/02\/unnamed-49-1024x443.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/02\/unnamed-49-300x130.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/02\/unnamed-49-768x333.png 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/02\/unnamed-49.png 1120w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>In late January, Flutter listed on the NYSE (FLUT) as a secondary listing to compete in the U.S., where it is market leader and where its primary competitor, DraftKings, is listed. DraftKings, reporting tomorrow after the close, has also claimed to be the US market leader. Our data from Super Bowl Sunday and the NFL season shows the two are indeed consistently swapping out as #1 in growth and\/or engagement.<\/p>\n\n\n\n<p>For the second year, DraftKings\u2019 promotions successfully acquired more new users for the big game. FanDuel pulled ahead by 1 point as the leader for the NFL season, though we point out in&nbsp;<a href=\"https:\/\/learn.apptopia.com\/dkng-earnings-review\/\" target=\"_blank\" rel=\"noreferrer noopener\">our Q3 analysis<\/a>,&nbsp;that the NBA season overlap and its traction with basketball fans is a contributing factor.<\/p>\n\n\n\n<p>Market share by engagement was even during the Super Bowl, so we went a level deeper to see cross-app usage among devices in our panel that use both apps. Users of both FanDuel and DraftKings favored FanDuel during the Super Bowl (55% to 45%, respectively) and slightly during the season (51% to 49%, respectively).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Users of both DraftKings and FanDuel spent more time on FanDuel&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"642\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/02\/unnamed-50-1024x642.png\" alt=\"\" class=\"wp-image-2677\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/02\/unnamed-50-1024x642.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/02\/unnamed-50-300x188.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/02\/unnamed-50-768x481.png 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/02\/unnamed-50.png 1120w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Through the end of Q1, we will be watching DraftKings\u2019 and FanDuel\u2019s ability to retain new users during the transition to spring sports. Last year, churn peaked 4-6 weeks after the Super Bowl.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Questions on the underlying data included in this analysis?<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/engage.apptopia.com\/custom-research-request\" target=\"_blank\" rel=\"noreferrer noopener\">Data request<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This was first published February 14, in our weekly newsletter\u00a0Apptopia Insight. To receive insights like this weekly, sign up\u00a0here. Online Sportsbooks market share by new users In late January, Flutter listed on the NYSE (FLUT) as a secondary listing to compete in the U.S., where it is market leader and where its primary competitor, DraftKings, [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":2680,"comment_status":"open","ping_status":"open","template":"","insight_category":[213,229],"insight_tag":[235,236],"class_list":["post-18848","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_category-app-economy","insight_category-sports-betting","insight_tag-digital-transformation","insight_tag-mobile-channel-check"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Competitive dynamics between Online Sportsbooks on Super Bowl Sunday - Apptopia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/apptopia.com\/en\/insights\/competitive-dynamics-between-online-sportsbooks-on-super-bowl-sunday\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Competitive dynamics between Online Sportsbooks on Super Bowl Sunday - Apptopia\" \/>\n<meta property=\"og:description\" content=\"This was first published February 14, in our weekly newsletter\u00a0Apptopia Insight. 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