{"id":18845,"date":"2023-12-20T15:05:00","date_gmt":"2023-12-20T15:05:00","guid":{"rendered":"https:\/\/apptopia.com\/en\/insights\/pinterest-mobile-trends-accelerating-in-4q-ahead-of-consensus\/"},"modified":"2023-12-20T15:05:00","modified_gmt":"2023-12-20T15:05:00","slug":"pinterest-mobile-trends-accelerating-in-4q-ahead-of-consensus","status":"publish","type":"insight","link":"https:\/\/apptopia.com\/en\/insights\/pinterest-mobile-trends-accelerating-in-4q-ahead-of-consensus\/","title":{"rendered":"Pinterest\u00a0mobile trends accelerating in 4Q, ahead of Consensus"},"content":{"rendered":"\n<p><em>This was first published December 20, in our weekly newsletter\u00a0<\/em>Apptopia Insight<em>. To receive insights like this weekly, sign up\u00a0<\/em><strong><em><a href=\"https:\/\/learn.apptopia.com\/newsletter\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/em><\/strong><em>.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pinterest&nbsp;downloads are accelerating up +7% QoQ.<strong>&nbsp;(Apptopia downloads estimates have &gt;.9 correlation with&nbsp;Pinterest&nbsp;Global MAUs).<\/strong>&nbsp;Consensus expects more modest MAU growth.<br><\/li>\n\n\n\n<li>Notably, US growth is up over 20% in 4Q, now outpacing worldwide. &nbsp;<br><\/li>\n\n\n\n<li>Engagement (measured by the percent of its MAUs that return on a daily basis) is up from 17% in November 2022 to 18.4% in November 2023.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"717\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/01\/unnamed-46-1024x717.png\" alt=\"\" class=\"wp-image-2652\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/01\/unnamed-46-1024x717.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/01\/unnamed-46-300x210.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/01\/unnamed-46-768x538.png 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2024\/01\/unnamed-46.png 1120w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/apptopia.helprange.com\/view\/a04207ee9c1942118475645e74cef17a0ee8db5464b246fabbdda28cc71a3761\/PINS+Earnings+Preview_4Q23_1220\" target=\"_blank\" rel=\"noreferrer noopener\">View Research<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This was first published December 20, in our weekly newsletter\u00a0Apptopia Insight. To receive insights like this weekly, sign up\u00a0here.<\/p>\n","protected":false},"author":21,"featured_media":2653,"comment_status":"open","ping_status":"open","template":"","insight_category":[213,88],"insight_tag":[232,236],"class_list":["post-18845","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_category-app-economy","insight_category-social-media","insight_tag-earnings-previews","insight_tag-mobile-channel-check"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pinterest\u00a0mobile trends accelerating in 4Q, ahead of Consensus - Apptopia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/apptopia.com\/en\/insights\/pinterest-mobile-trends-accelerating-in-4q-ahead-of-consensus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pinterest\u00a0mobile trends accelerating in 4Q, ahead of Consensus - Apptopia\" \/>\n<meta property=\"og:description\" content=\"This was first published December 20, in our weekly newsletter\u00a0Apptopia Insight. 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