{"id":18834,"date":"1970-12-31T15:49:00","date_gmt":"1970-12-31T15:49:00","guid":{"rendered":"https:\/\/apptopia.com\/en\/insights\/instacart-cart-opportunity\/"},"modified":"1970-12-31T15:49:00","modified_gmt":"1970-12-31T15:49:00","slug":"instacart-cart-opportunity","status":"publish","type":"insight","link":"https:\/\/apptopia.com\/en\/insights\/instacart-cart-opportunity\/","title":{"rendered":"Instacart (CART) Opportunity"},"content":{"rendered":"\n<p>Since the COVID boom (and subsequent decline), Instacart has gone through a number of changes, most of which Apptopia\u2019s data shows as positive. Following a period of consolidation, competitive dynamics have stabilized, presenting an opportunity to continue to grow, at least on the mobile side.&nbsp;<\/p>\n\n\n\n<p>Among our U.S. Consumer Insights panel, Device Penetration of food delivery apps is only 20 percent. That means 80% of mobile users have no food delivery app, implying a surprisingly robust TAM for Instacart.&nbsp;<\/p>\n\n\n\n<p>Additionally, the competitive threat remains low, with minimal overlap in audience.The Audience Overlap between Instacart and competitors Uber Eats (UBER), Postmates (UBER), DoorDash (DASH), and Grubhub (JET LN) ranges between 9 and 11 percent. Instacart users that download either Uber Eats or DoorDash &#8211; about 30% and 50%, respectively &#8211; remain active on Instacart, indicating a sticky value proposition.<\/p>\n\n\n\n<p>We also noticed Instacart growing its highest-value customers. Female user engagement is on the rise, with a 28% faster growth rate in app usage compared to male users since the start of 2022. Similarly, younger users now spend 10% more time on Instacart than older users.<\/p>\n\n\n<div class=\"wp-block-image apptopia__blogsu002du002dimg\">\n<figure class=\"aligncenter size-full apptopia__blogs--img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"552\" height=\"210\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/crossapp-cart-dash.webp\" alt=\"\" class=\"wp-image-2329\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/crossapp-cart-dash.webp 552w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/crossapp-cart-dash-300x114.webp 300w\" sizes=\"(max-width: 552px) 100vw, 552px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image apptopia__blogsu002du002dimg\">\n<figure class=\"aligncenter size-full apptopia__blogs--img\"><img decoding=\"async\" width=\"552\" height=\"216\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/crossapp-cart-uber-png.webp\" alt=\"\" class=\"wp-image-2330\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/crossapp-cart-uber-png.webp 552w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/crossapp-cart-uber-png-300x117.webp 300w\" sizes=\"(max-width: 552px) 100vw, 552px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source: Apptopia Proprietary Device Panel<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since the COVID boom (and subsequent decline), Instacart has gone through a number of changes, most of which Apptopia\u2019s data shows as positive. Following a period of consolidation, competitive dynamics have stabilized, presenting an opportunity to continue to grow, at least on the mobile side.&nbsp; Among our U.S. Consumer Insights panel, Device Penetration of food [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":2328,"comment_status":"open","ping_status":"open","template":"","insight_category":[223],"insight_tag":[],"class_list":["post-18834","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_category-lifestyle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instacart (CART) Opportunity - Apptopia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/apptopia.com\/en\/insights\/instacart-cart-opportunity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instacart (CART) Opportunity - Apptopia\" \/>\n<meta property=\"og:description\" content=\"Since the COVID boom (and subsequent decline), Instacart has gone through a number of changes, most of which Apptopia\u2019s data shows as positive. Following a period of consolidation, competitive dynamics have stabilized, presenting an opportunity to continue to grow, at least on the mobile side.&nbsp; Among our U.S. Consumer Insights panel, Device Penetration of food [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/apptopia.com\/en\/insights\/instacart-cart-opportunity\/\" \/>\n<meta property=\"og:site_name\" content=\"Apptopia\" \/>\n<meta property=\"og:image\" content=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/crossapp-cart-dash.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"552\" \/>\n\t<meta property=\"og:image:height\" content=\"210\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/apptopia.com\/en\/insights\/instacart-cart-opportunity\/\",\"url\":\"https:\/\/apptopia.com\/en\/insights\/instacart-cart-opportunity\/\",\"name\":\"Instacart (CART) Opportunity - Apptopia\",\"isPartOf\":{\"@id\":\"https:\/\/apptopia.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/apptopia.com\/en\/insights\/instacart-cart-opportunity\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/apptopia.com\/en\/insights\/instacart-cart-opportunity\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/shutterstock_1959954430-scaled.jpg\",\"datePublished\":\"1970-12-31T15:49:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/apptopia.com\/en\/insights\/instacart-cart-opportunity\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/apptopia.com\/en\/insights\/instacart-cart-opportunity\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/apptopia.com\/en\/insights\/instacart-cart-opportunity\/#primaryimage\",\"url\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/shutterstock_1959954430-scaled.jpg\",\"contentUrl\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/shutterstock_1959954430-scaled.jpg\",\"width\":2560,\"height\":1752},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/apptopia.com\/en\/insights\/instacart-cart-opportunity\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/apptopia.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Insights\",\"item\":\"https:\/\/apptopia.com\/en\/insights\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Instacart (CART) Opportunity\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/apptopia.com\/en\/#website\",\"url\":\"https:\/\/apptopia.com\/en\/\",\"name\":\"Apptopia\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/apptopia.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/apptopia.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/apptopia.com\/en\/#organization\",\"name\":\"Apptopia\",\"url\":\"https:\/\/apptopia.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/apptopia.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/logo-black-1.png\",\"contentUrl\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/logo-black-1.png\",\"width\":605,\"height\":131,\"caption\":\"Apptopia\"},\"image\":{\"@id\":\"https:\/\/apptopia.com\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Instacart (CART) Opportunity - Apptopia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/apptopia.com\/en\/insights\/instacart-cart-opportunity\/","og_locale":"en_US","og_type":"article","og_title":"Instacart (CART) Opportunity - Apptopia","og_description":"Since the COVID boom (and subsequent decline), Instacart has gone through a number of changes, most of which Apptopia\u2019s data shows as positive. 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