{"id":18833,"date":"1970-12-31T15:29:00","date_gmt":"1970-12-31T15:29:00","guid":{"rendered":"https:\/\/apptopia.com\/en\/insights\/females-time-spent-on-tinder-falls-off-a-cliff\/"},"modified":"1970-12-31T15:29:00","modified_gmt":"1970-12-31T15:29:00","slug":"females-time-spent-on-tinder-falls-off-a-cliff","status":"publish","type":"insight","link":"https:\/\/apptopia.com\/en\/insights\/females-time-spent-on-tinder-falls-off-a-cliff\/","title":{"rendered":"Females Time Spent on Tinder falls off a cliff"},"content":{"rendered":"\n<p>Tinder (MTCH) has been focused on price optimization and new marketing strategies to attract more female users, particularly in Gen Z. Indeed, Apptopia data shows that Female Time Spent had been increasing sequentially up until August, when Tinder reported pulling back on ad spend to save for back-to-school campaigns.<\/p>\n\n\n<div class=\"wp-block-image apptopia__blogsu002du002dimg\">\n<figure class=\"aligncenter size-full apptopia__blogs--img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"740\" height=\"534\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/Tinder-female-time-spent.webp\" alt=\"\" class=\"wp-image-2325\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/Tinder-female-time-spent.webp 740w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/Tinder-female-time-spent-300x216.webp 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>\n\n\n<p>In September, Tinder launched a resurgence of marketing activities, targeting college campuses and introducing exciting features that promise to drive product innovation for the remainder of the year. As of September 15th, there are initial signs of a rebound in time spent by females on Tinder. However, it still lags significantly behind levels seen earlier in the year, highlighting the substantial ground that needs to be regained, particularly as the school year progresses.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tinder (MTCH) has been focused on price optimization and new marketing strategies to attract more female users, particularly in Gen Z. Indeed, Apptopia data shows that Female Time Spent had been increasing sequentially up until August, when Tinder reported pulling back on ad spend to save for back-to-school campaigns. In September, Tinder launched a resurgence [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":2324,"comment_status":"open","ping_status":"open","template":"","insight_category":[223],"insight_tag":[],"class_list":["post-18833","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_category-lifestyle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Females Time Spent on Tinder falls off a cliff - Apptopia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/apptopia.com\/en\/insights\/females-time-spent-on-tinder-falls-off-a-cliff\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Females Time Spent on Tinder falls off a cliff - Apptopia\" \/>\n<meta property=\"og:description\" content=\"Tinder (MTCH) has been focused on price optimization and new marketing strategies to attract more female users, particularly in Gen Z. Indeed, Apptopia data shows that Female Time Spent had been increasing sequentially up until August, when Tinder reported pulling back on ad spend to save for back-to-school campaigns. In September, Tinder launched a resurgence [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/apptopia.com\/en\/insights\/females-time-spent-on-tinder-falls-off-a-cliff\/\" \/>\n<meta property=\"og:site_name\" content=\"Apptopia\" \/>\n<meta property=\"og:image\" content=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/Tinder-female-time-spent.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"740\" \/>\n\t<meta property=\"og:image:height\" content=\"534\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/apptopia.com\/en\/insights\/females-time-spent-on-tinder-falls-off-a-cliff\/\",\"url\":\"https:\/\/apptopia.com\/en\/insights\/females-time-spent-on-tinder-falls-off-a-cliff\/\",\"name\":\"Females Time Spent on Tinder falls off a cliff - Apptopia\",\"isPartOf\":{\"@id\":\"https:\/\/apptopia.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/apptopia.com\/en\/insights\/females-time-spent-on-tinder-falls-off-a-cliff\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/apptopia.com\/en\/insights\/females-time-spent-on-tinder-falls-off-a-cliff\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/shutterstock_1508638202.jpg\",\"datePublished\":\"1970-12-31T15:29:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/apptopia.com\/en\/insights\/females-time-spent-on-tinder-falls-off-a-cliff\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/apptopia.com\/en\/insights\/females-time-spent-on-tinder-falls-off-a-cliff\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/apptopia.com\/en\/insights\/females-time-spent-on-tinder-falls-off-a-cliff\/#primaryimage\",\"url\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/shutterstock_1508638202.jpg\",\"contentUrl\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/shutterstock_1508638202.jpg\",\"width\":1200,\"height\":725},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/apptopia.com\/en\/insights\/females-time-spent-on-tinder-falls-off-a-cliff\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/apptopia.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Insights\",\"item\":\"https:\/\/apptopia.com\/en\/insights\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Females Time Spent on Tinder falls off a cliff\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/apptopia.com\/en\/#website\",\"url\":\"https:\/\/apptopia.com\/en\/\",\"name\":\"Apptopia\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/apptopia.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/apptopia.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/apptopia.com\/en\/#organization\",\"name\":\"Apptopia\",\"url\":\"https:\/\/apptopia.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/apptopia.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/logo-black-1.png\",\"contentUrl\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/logo-black-1.png\",\"width\":605,\"height\":131,\"caption\":\"Apptopia\"},\"image\":{\"@id\":\"https:\/\/apptopia.com\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Females Time Spent on Tinder falls off a cliff - Apptopia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/apptopia.com\/en\/insights\/females-time-spent-on-tinder-falls-off-a-cliff\/","og_locale":"en_US","og_type":"article","og_title":"Females Time Spent on Tinder falls off a cliff - Apptopia","og_description":"Tinder (MTCH) has been focused on price optimization and new marketing strategies to attract more female users, particularly in Gen Z. 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