{"id":18823,"date":"2023-09-20T08:00:00","date_gmt":"2023-09-20T08:00:00","guid":{"rendered":"https:\/\/apptopia.com\/en\/insights\/breaking-down-the-instacart-ipo\/"},"modified":"2023-09-20T08:00:00","modified_gmt":"2023-09-20T08:00:00","slug":"breaking-down-the-instacart-ipo","status":"publish","type":"insight","link":"https:\/\/apptopia.com\/en\/insights\/breaking-down-the-instacart-ipo\/","title":{"rendered":"Breaking down the Instacart IPO"},"content":{"rendered":"\n<p style=\"font-size:16px\"><em>This was first published in our weekly newsletter, Apptopia Insight. To receive insights like this weekly, sign up <\/em><strong><em><a href=\"https:\/\/learn.apptopia.com\/newsletter\/\">here<\/a><\/em><\/strong><em>.<\/em><\/p>\n\n\n\n<p style=\"font-size:18px\">Instacart (CART) went public yesterday, CART priced at $30 and opened for trading at $43, above expectations. Not only is Instacart one of two tech companies to IPO this year, it also stands out as a consumer tech company that had high growth during the pandemic.<\/p>\n\n\n\n<p style=\"font-size:18px\">Since the COVID boom (and subsequent decline), Instacart has gone through a number of changes, most of which Apptopia\u2019s data shows as positive. After a period of consolidation, competitive dynamics seem to be stable with an opportunity to continue to grow, at least on the mobile side. <\/p>\n\n\n\n<p style=\"font-size:18px\">Notably, Instacart is making headway into the highest-value customer segments, namely, female users and young users. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"740\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/unnamed-1024x740.jpg\" alt=\"\" class=\"wp-image-2167\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/unnamed-1024x740.jpg 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/unnamed-300x217.jpg 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/unnamed-768x555.jpg 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/unnamed.jpg 1120w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p style=\"font-size:18px\"><strong>Below, we summarized the top line data points from our&nbsp;Instacart&nbsp;Primer for an investment thesis on Instacart. The full research report analyzed customer app usage and competitive dynamics over the past 1-3 years and is available for download below.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/engage.apptopia.com\/instacart-competitve-dynamics\" target=\"_blank\" rel=\"noreferrer noopener\">Instacart Investment Opportunity<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\" style=\"font-style:normal;font-weight:400\"><strong>&#8211; Competitive threat from UBER and DASH is low<\/strong>. <\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Audience Overlap between Instacart and any of Uber Eats, DoorDash, or Grubhub apps ranges from only 9 to 11 percent.<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\" style=\"font-style:normal;font-weight:400\">&#8211; <strong>Instacart is growing its highest-value customer segment. <\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Since the beginning of 2022, Time Spent by Female Users has grown 28% faster than Male Users, which aligns with Instacart Orders (&gt;.92 correlation).<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\" style=\"font-style:normal;font-weight:400\"><strong>&#8211;<\/strong> <strong>Total Addressable Market is still ripe<\/strong>.<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Among our U.S. Consumer Insights panel, Device Penetration of food delivery apps is only 20 percent, implying a surprisingly robust TAM for Instacart.<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This was first published in our weekly newsletter, Apptopia Insight. To receive insights like this weekly, sign up here. Instacart (CART) went public yesterday, CART priced at $30 and opened for trading at $43, above expectations. Not only is Instacart one of two tech companies to IPO this year, it also stands out as a [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":2272,"comment_status":"open","ping_status":"open","template":"","insight_category":[],"insight_tag":[238],"class_list":["post-18823","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_tag-ipo-primers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Breaking down the Instacart IPO - Apptopia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/apptopia.com\/en\/insights\/breaking-down-the-instacart-ipo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Breaking down the Instacart IPO - Apptopia\" \/>\n<meta property=\"og:description\" content=\"This was first published in our weekly newsletter, Apptopia Insight. 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