{"id":18822,"date":"2023-09-15T08:00:00","date_gmt":"2023-09-15T08:00:00","guid":{"rendered":"https:\/\/apptopia.com\/en\/insights\/instacarts-highest-value-customer-is-the-female-shopper\/"},"modified":"2023-09-15T08:00:00","modified_gmt":"2023-09-15T08:00:00","slug":"instacarts-highest-value-customer-is-the-female-shopper","status":"publish","type":"insight","link":"https:\/\/apptopia.com\/en\/insights\/instacarts-highest-value-customer-is-the-female-shopper\/","title":{"rendered":"Instacart&#8217;s Highest-Value Customer is the Female Shopper"},"content":{"rendered":"\n<p style=\"font-size:16px\"><em>This was first published in our weekly newsletter, Apptopia Insight. To receive insights like this weekly, sign up <\/em><strong><em><a href=\"https:\/\/learn.apptopia.com\/newsletter\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/em><\/strong><em>.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>0.77 correlation coefficient exists between Time Spent by All Users* and Instacart&#8217;s Orders<\/strong>. By analyzing just female user behavior, one gets a much clearer picture of orders activity: Time Spent by Female Users has a 0.92 correlation with Instacart&#8217;s Orders.<\/li>\n\n\n\n<li>Since the beginning of 2022,<strong> Instacart\u2019s female customer segment is growing its Time Spent in app 28% faster than the male customer segment.<\/strong>&nbsp;<\/li>\n\n\n\n<li>The 30-day moving average for Time Spent by Female Users shows a weakening trend YTD; however, recent months are positive Y\/Y, indicating seasonal slowdown during U.S. summer.<\/li>\n<\/ul>\n\n\n\n<p>*All users, user segments, and associated user behavior is derived from Apptopia Proprietary Device Panel.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"740\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/unnamed-27-1024x740.png\" alt=\"\" class=\"wp-image-2164\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/unnamed-27-1024x740.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/unnamed-27-300x217.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/unnamed-27-768x555.png 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/unnamed-27.png 1120w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Access our Instacart Customer Segmentation analysis:<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/engage.apptopia.com\/instacart-competitve-dynamics\" target=\"_blank\" rel=\"noreferrer noopener\">Instacart Competitive Dynamics<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This was first published in our weekly newsletter, Apptopia Insight. To receive insights like this weekly, sign up here. *All users, user segments, and associated user behavior is derived from Apptopia Proprietary Device Panel. Access our Instacart Customer Segmentation analysis:<\/p>\n","protected":false},"author":21,"featured_media":2269,"comment_status":"open","ping_status":"open","template":"","insight_category":[],"insight_tag":[238,236],"class_list":["post-18822","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_tag-ipo-primers","insight_tag-mobile-channel-check"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instacart&#039;s Highest-Value Customer is the Female Shopper - Apptopia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/apptopia.com\/en\/insights\/instacarts-highest-value-customer-is-the-female-shopper\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instacart&#039;s Highest-Value Customer is the Female Shopper - Apptopia\" \/>\n<meta property=\"og:description\" content=\"This was first published in our weekly newsletter, Apptopia Insight. 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