{"id":18817,"date":"2023-08-16T08:00:00","date_gmt":"2023-08-16T08:00:00","guid":{"rendered":"https:\/\/apptopia.com\/en\/insights\/positive-app-signals-for-crypto\/"},"modified":"2023-08-16T08:00:00","modified_gmt":"2023-08-16T08:00:00","slug":"positive-app-signals-for-crypto","status":"publish","type":"insight","link":"https:\/\/apptopia.com\/en\/insights\/positive-app-signals-for-crypto\/","title":{"rendered":"Positive app signals for crypto"},"content":{"rendered":"\n<p style=\"font-size:16px\"><em>This was first published in our weekly newsletter, Apptopia Insight. To receive insights like this weekly, sign up <strong><a href=\"https:\/\/learn.apptopia.com\/newsletter\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/strong>.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Leading crypto app downloads spiked upwards of 100% last month<\/strong>, with the SEC v. Ripple court decision driving activity.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>One month later, Coinbase (COIN) and OKX still benefit: <strong>30 day average increase in downloads for COIN +86% and OKX +61%.<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Observing COIN U.S. downloads as a proxy for consumer interest in crypto, <strong>July YoY growth (-31%) improved to the least negative trend over the last 11 months, which ranged from -43% to -90%.<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"736\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/unnamed-18-1024x736.png\" alt=\"\" class=\"wp-image-2144\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/unnamed-18-1024x736.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/unnamed-18-300x216.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/unnamed-18-768x552.png 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/unnamed-18.png 1120w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Observing the real customer activity of leading crypto apps indicates consumer interest is picking up from the lows of the last year. Crypto rules are being written this summer. In addition to the XRP case last month, a crypto ETF went live in the UK this week (as Blackrock and ARK Invest await decisions on their applications in the U.S) and Paypal launched a U.S Dollar stablecoin.&nbsp;<\/p>\n\n\n\n<p>Throughout cycles of interest in crypto, mobile is a key element in understanding user behavior when trading crypto. Mobile metrics have a strong correlation to reported trading revenue for exchange apps.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/apptopia.helprange.com\/view\/69d773bd7eae49d484926915433b89c0db5bea87f12d45b495eb3b0fba390246\/COIN_-_1Q23%20(1).pptx\" target=\"_blank\" rel=\"noreferrer noopener\">Correlation Coefficient of &gt;.9 Exists Between Apptopia Downloads Estimates and COIN\u2019s Retail Trading Volume.<\/a><\/p>\n\n\n\n<p>As ETFs come out and regulation comes down, mobile becomes a key element in understanding user behavior when trading crypto.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"736\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/unnamed-20-1024x736.png\" alt=\"\" class=\"wp-image-2145\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/unnamed-20-1024x736.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/unnamed-20-300x216.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/unnamed-20-768x552.png 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/unnamed-20.png 1120w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Questions on the underlying data included in this analysis?<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/engage.apptopia.com\/custom-research-request\" target=\"_blank\" rel=\"noreferrer noopener\">Data Request<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This was first published in our weekly newsletter, Apptopia Insight. To receive insights like this weekly, sign up here. Observing the real customer activity of leading crypto apps indicates consumer interest is picking up from the lows of the last year. Crypto rules are being written this summer. In addition to the XRP case last [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":2253,"comment_status":"open","ping_status":"open","template":"","insight_category":[86],"insight_tag":[233,236],"class_list":["post-18817","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_category-fintech","insight_tag-macro-trends","insight_tag-mobile-channel-check"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Positive app signals for crypto - Apptopia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/apptopia.com\/en\/insights\/positive-app-signals-for-crypto\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Positive app signals for crypto - Apptopia\" \/>\n<meta property=\"og:description\" content=\"This was first published in our weekly newsletter, Apptopia Insight. 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