{"id":18816,"date":"2023-08-09T17:00:00","date_gmt":"2023-08-09T17:00:00","guid":{"rendered":"https:\/\/apptopia.com\/en\/insights\/consumers-trade-down-according-to-app-activity\/"},"modified":"2023-08-09T17:00:00","modified_gmt":"2023-08-09T17:00:00","slug":"consumers-trade-down-according-to-app-activity","status":"publish","type":"insight","link":"https:\/\/apptopia.com\/en\/insights\/consumers-trade-down-according-to-app-activity\/","title":{"rendered":"Consumers trade down according to app activity"},"content":{"rendered":"\n<p style=\"font-size:16px\"><em>This was first published in our weekly newsletter, Apptopia Insight. To receive insights like this weekly, sign up <strong><a href=\"https:\/\/learn.apptopia.com\/newsletter\/?google_analytics_client_id=GA1.2.1659022499.1682960016\">here<\/a><\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:18px\"><strong>Annual sales driving Big Box<\/strong> (JWN, TGT, WMT) +5% YoY \u2013 a +6% increase from June.<\/li>\n\n\n\n<li style=\"font-size:18px\"><strong>Consumer &#8216;trading down&#8217; driving Dollar Stores <\/strong>(+18% YoY),<strong> eCommerce<\/strong> (+111% YoY) \u2013 where PDD&#8217;s Temu is the performance outlier. e.l.f. Beauty (ELF) record earnings last week is an additional proof point for the consumer interest in low cost alternatives, or &#8220;dupes&#8221;.<\/li>\n\n\n\n<li style=\"font-size:18px\"><strong>PTON app growth \u2013 driven by new, free content <\/strong>not new hardware customers \u2013 is behind Health &amp; Wellness strength (+94% YoY).<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"745\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/unnamed-17-1024x745.png\" alt=\"\" class=\"wp-image-2139\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/unnamed-17-1024x745.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/unnamed-17-300x218.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/unnamed-17-768x559.png 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/unnamed-17.png 1120w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">On average, retail app user acquisition is lagging.&nbsp;Along with travel and entertainment, retail sector growth has slowed each month since April. The performance outliers are powered by free offers (Peloton) or low cost goods (Temu).<\/h2>\n\n\n\n<p>Behind the performance outliers, Big Box retail apps and Dollar Store apps lead.<strong>&nbsp;<\/strong>Dollar Store (DG) app growth grows in conjunction with consumer interest in shopping low cost on Temu or SHEIN.<\/p>\n\n\n\n<p>Big Box retail app growth inflected positive in July thanks to annual sales.&nbsp;Target (TGT) and Walmart (WMT) hosted sales the week of Prime Days to compete with Amazon (AMZN) share of wallet. Target Circle Week grew downloads +48% month-over-month, +7% YoY. Comparatively, Walmart Plus Week boosted installs +11% MoM, +12% YoY. Nordstrom&#8217;s (JWN) annual anniversary sale attracted +82% increase in downloads MoM but it was a drop of -19% YoY.<\/p>\n\n\n\n<p><strong>As we head into retail earnings, the bottom line is that discounts are driving the pockets of consumer strength in retail.&nbsp;<\/strong>Learn more about how retailers like Temu and Amazon compete for market share as consumers shift preference to ultra low cost goods. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/engage.apptopia.com\/temu-amazon-case-study?google_analytics_client_id=GA1.2.55796427.1686085398&amp;google_analytics_client_id=GA1.2.55796427.1686085398\">Case Study: Temu makes inroads into Amazon\u2019s user base<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This was first published in our weekly newsletter, Apptopia Insight. To receive insights like this weekly, sign up here On average, retail app user acquisition is lagging.&nbsp;Along with travel and entertainment, retail sector growth has slowed each month since April. The performance outliers are powered by free offers (Peloton) or low cost goods (Temu). Behind [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":2249,"comment_status":"open","ping_status":"open","template":"","insight_category":[],"insight_tag":[233,236],"class_list":["post-18816","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_tag-macro-trends","insight_tag-mobile-channel-check"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consumers trade down according to app activity - Apptopia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/apptopia.com\/en\/insights\/consumers-trade-down-according-to-app-activity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumers trade down according to app activity - Apptopia\" \/>\n<meta property=\"og:description\" content=\"This was first published in our weekly newsletter, Apptopia Insight. To receive insights like this weekly, sign up here On average, retail app user acquisition is lagging.&nbsp;Along with travel and entertainment, retail sector growth has slowed each month since April. The performance outliers are powered by free offers (Peloton) or low cost goods (Temu). 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