{"id":18813,"date":"2023-07-19T14:35:00","date_gmt":"2023-07-19T14:35:00","guid":{"rendered":"https:\/\/apptopia.com\/en\/insights\/dating-apps-hot-summer-was-last-summer\/"},"modified":"2023-07-19T14:35:00","modified_gmt":"2023-07-19T14:35:00","slug":"dating-apps-hot-summer-was-last-summer","status":"publish","type":"insight","link":"https:\/\/apptopia.com\/en\/insights\/dating-apps-hot-summer-was-last-summer\/","title":{"rendered":"Dating apps&#8217; hot summer was last summer"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>MTCH and BMBL app monetization peaked last summer<br><\/li>\n\n\n\n<li>Dating app growth inflected negative YoY in June<br><\/li>\n\n\n\n<li>User engagement trend lines (below)\u00a0<strong>show Bumble is declining, while consensus expects a QoQ acceleration in Paying Users<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"758\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/BMBL-Device-level-data-1024x758.png\" alt=\"\" class=\"wp-image-2121\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/BMBL-Device-level-data-1024x758.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/BMBL-Device-level-data-300x222.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/BMBL-Device-level-data-768x568.png 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/BMBL-Device-level-data-1536x1137.png 1536w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/BMBL-Device-level-data.png 1754w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Dating apps&#8217; declining user growth could be justified by increased monetization, given MTCH and BMBL maturity, but user engagement trends are lukewarm year-to-date.&nbsp;<\/p>\n\n\n\n<p>Below we look at Average Minutes per Daily Active User (DAU), as non-paying dating app users will have a limit to usage. Hinge (MTCH) has improved this metric since the start of the year, while Bumble (BMBL) has declined.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The market expects to see a sequential growth in BMBL&#8217;s Paying Users, but app engagement metrics signal differently.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">Bumble (BMBL): Correlation Coefficient of >.9 Exists Between Apptopia Daily Active Users and Bumble Paying Users<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"727\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/BMBL-prospect-view-1024x727.png\" alt=\"\" class=\"wp-image-2127\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/BMBL-prospect-view-1024x727.png 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/BMBL-prospect-view-300x213.png 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/BMBL-prospect-view-768x546.png 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/BMBL-prospect-view.png 1091w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\">MTCH v. BMBL Female User Trends (Research)<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dating apps&#8217; declining user growth could be justified by increased monetization, given MTCH and BMBL maturity, but user engagement trends are lukewarm year-to-date.&nbsp; Below we look at Average Minutes per Daily Active User (DAU), as non-paying dating app users will have a limit to usage. Hinge (MTCH) has improved this metric since the start of [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","insight_category":[84],"insight_tag":[232],"class_list":["post-18813","insight","type-insight","status-publish","hentry","insight_category-dating","insight_tag-earnings-previews"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dating apps&#039; hot summer was last summer - Apptopia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/apptopia.com\/en\/insights\/dating-apps-hot-summer-was-last-summer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dating apps&#039; hot summer was last summer - Apptopia\" \/>\n<meta property=\"og:description\" content=\"Dating apps&#8217; declining user growth could be justified by increased monetization, given MTCH and BMBL maturity, but user engagement trends are lukewarm year-to-date.&nbsp; Below we look at Average Minutes per Daily Active User (DAU), as non-paying dating app users will have a limit to usage. Hinge (MTCH) has improved this metric since the start of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/apptopia.com\/en\/insights\/dating-apps-hot-summer-was-last-summer\/\" \/>\n<meta property=\"og:site_name\" content=\"Apptopia\" \/>\n<meta property=\"og:image\" content=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/BMBL-Device-level-data.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1754\" \/>\n\t<meta property=\"og:image:height\" content=\"1298\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/apptopia.com\/en\/insights\/dating-apps-hot-summer-was-last-summer\/\",\"url\":\"https:\/\/apptopia.com\/en\/insights\/dating-apps-hot-summer-was-last-summer\/\",\"name\":\"Dating apps' hot summer was last summer - Apptopia\",\"isPartOf\":{\"@id\":\"https:\/\/apptopia.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/apptopia.com\/en\/insights\/dating-apps-hot-summer-was-last-summer\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/apptopia.com\/en\/insights\/dating-apps-hot-summer-was-last-summer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/BMBL-Device-level-data-1024x758.png\",\"datePublished\":\"2023-07-19T14:35:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/apptopia.com\/en\/insights\/dating-apps-hot-summer-was-last-summer\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/apptopia.com\/en\/insights\/dating-apps-hot-summer-was-last-summer\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/apptopia.com\/en\/insights\/dating-apps-hot-summer-was-last-summer\/#primaryimage\",\"url\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/BMBL-Device-level-data.png\",\"contentUrl\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/12\/BMBL-Device-level-data.png\",\"width\":1754,\"height\":1298},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/apptopia.com\/en\/insights\/dating-apps-hot-summer-was-last-summer\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/apptopia.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Insights\",\"item\":\"https:\/\/apptopia.com\/en\/insights\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Dating apps&#8217; hot summer was last summer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/apptopia.com\/en\/#website\",\"url\":\"https:\/\/apptopia.com\/en\/\",\"name\":\"Apptopia\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/apptopia.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/apptopia.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/apptopia.com\/en\/#organization\",\"name\":\"Apptopia\",\"url\":\"https:\/\/apptopia.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/apptopia.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/logo-black-1.png\",\"contentUrl\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/logo-black-1.png\",\"width\":605,\"height\":131,\"caption\":\"Apptopia\"},\"image\":{\"@id\":\"https:\/\/apptopia.com\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dating apps' hot summer was last summer - Apptopia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/apptopia.com\/en\/insights\/dating-apps-hot-summer-was-last-summer\/","og_locale":"en_US","og_type":"article","og_title":"Dating apps' hot summer was last summer - Apptopia","og_description":"Dating apps&#8217; declining user growth could be justified by increased monetization, given MTCH and BMBL maturity, but user engagement trends are lukewarm year-to-date.&nbsp; Below we look at Average Minutes per Daily Active User (DAU), as non-paying dating app users will have a limit to usage. 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