{"id":18801,"date":"2019-11-21T06:12:00","date_gmt":"2019-11-21T06:12:00","guid":{"rendered":"https:\/\/apptopia.com\/en\/insights\/ulta-beautys-downloads-jump-374\/"},"modified":"2019-11-21T06:12:00","modified_gmt":"2019-11-21T06:12:00","slug":"ulta-beautys-downloads-jump-374","status":"publish","type":"insight","link":"https:\/\/apptopia.com\/en\/insights\/ulta-beautys-downloads-jump-374\/","title":{"rendered":"Ulta Beauty&#8217;s downloads jump 374%"},"content":{"rendered":"\n<p>On Monday (11\/18), Ulta Beauty\u2019s (NASDAQ:ULTA) app downloads jumped 374% above their daily average of the past 365 days. Monday\u2019s 46,120 downloads constituted the app&#8217;s largest day of downloads in at least four years. This spike coincided with two huge promotions, online and in-store over the weekend: Ulta\u2019s Holiday Haul and its one year anniversary of Kylie Cosmetics.<\/p>\n\n\n\n<p><a href=\"https:\/\/blog.apptopia.com\/cs\/c\/?cta_guid=dd54fcdb-24b6-4faf-a9a1-b8b26e2623ed&amp;signature=AAH58kEiWAuhDMgJa5GKoYmFteyG97qDhg&amp;pageId=21676457098&amp;placement_guid=c35721ca-ee80-47ba-8152-8f403c74fbc8&amp;click=2cf3ada8-decb-4bca-88dc-de9cf286885e&amp;hsutk=408d291b8749b1ba907eae97ceb5c47c&amp;canon=https%3A%2F%2Fblog.apptopia.com%2Fulta-beautys-downloads-jump-374&amp;portal_id=2045506&amp;redirect_url=APefjpFEWFpI-lGkdNVW8SG2AS_--_j89qyPl8n-EPs6RuiLSECLvxb9NbHPM4cXP3tHLyS4mbPz0Ig-My7tSO4YijFLfLKc3blXW9sbFKQMzd7FqlMXVmOhOiCzItyO7ChDp_gLYWZzSU8PRi5wcT06QZt_HlpAYPlxjUg_maazTvi0oZybB8wX1CWEZ7eoq2snUga3Wxe6wJSwJjHeKmooE3iwxwR4ezWZ0yr70Fc7Iao8snUjkTGlxA2FXOKk0TlP-8ygxsbomEWDTiwa7Bwra3ysHggB6RKbqHUeULu4QWxJO7sojnI&amp;__hstc=93377474.408d291b8749b1ba907eae97ceb5c47c.1694102034501.1696073558924.1696140547000.15&amp;__hssc=93377474.2.1696140547000&amp;__hsfp=3236417962&amp;contentType=site-page\" target=\"_blank\" rel=\"noreferrer noopener\">Subscribe to our weekly newsletter to get data like this sent straight to your inbox.<\/a><\/p>\n\n\n\n<p>Ulta\u2019s Holiday Haul offered up to 50% off popular items and the Kylie Cosmetics anniversary sale offered 30% off of their products, a generous discount for a brand that rarely offers price-drops. In addition to increasing downloads, these sales helped the Ulta app move 417 spots in the iOS App Store to its peak rank.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image apptopia__blogu002du002dimg\">\n<figure class=\"aligncenter size-full is-resized apptopia__blog--img\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/ultajumplogo.webp\" alt=\"ultajumplogo\" class=\"wp-image-1259\" style=\"width:550px;height:466px\" width=\"550\" height=\"466\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/ultajumplogo.webp 550w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/ultajumplogo-300x254.webp 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>While there are multiple factors contributing to Ulta\u2019s growth spurt, we cannot gloss over the importance of their partnership with Kylie Cosmetics, a makeup brand led by mega-influencer Kylie Jenner. One year ago, Kylie Cosmetics announced that Ulta would carry their products. Since then, the store has reported a&nbsp;<a href=\"https:\/\/www.businessinsider.com\/kylie-jenner-makeup-kylie-cosmetics-ulta-sales-boost-2019-3\">major increase in foot-traffic and revenue<\/a>. And on mobile, Ulta has had about 12% more downloads this year than last.&nbsp;<\/p>\n\n\n\n<p>This September, Jenner expanded her Ulta retail deal to include Kylie Skin, her instantly-successful skincare line. Later in October, Kylie Cosmetics launched an Ulta-exclusive holiday collection. The combination of these two events may explain why Ulta\u2019s DAU was already trending up 25% since September, prior to their big weekend.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large apptopia__blog--img\"><img decoding=\"async\" width=\"1024\" height=\"406\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/ulta-increasing-DAU-1024x406.webp\" alt=\"ulta increasing DAU\" class=\"wp-image-1260\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/ulta-increasing-DAU-1024x406.webp 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/ulta-increasing-DAU-300x119.webp 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/ulta-increasing-DAU-768x305.webp 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/ulta-increasing-DAU.webp 1499w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Jenner\u2019s power to attract new and younger customers is not going unnoticed, as long-time beauty company,&nbsp;<a href=\"https:\/\/www.cnbc.com\/2019\/11\/18\/coty-buys-majority-stake-in-kylie-cosmetics-shares-jump.html\">Coty, just bought a majority stake in Kylie Cosmetics<\/a>&nbsp;for that very reason. The type of appeal Jenner generates may be exactly what Ulta\u2019s competitor, Sephora (FRA: MOH), is missing. Sephora saw a 43% decrease in app downloads this year compared to last, and has consistently been outranked by Ulta on the iOS App Store for the past few months.&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large apptopia__blog--img\"><img decoding=\"async\" width=\"1024\" height=\"474\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/ios-beauty-rank-1024x474.webp\" alt=\"ios beauty rank\" class=\"wp-image-1261\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/ios-beauty-rank-1024x474.webp 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/ios-beauty-rank-300x139.webp 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/ios-beauty-rank-768x355.webp 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/ios-beauty-rank.webp 1535w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Previously the underdog, Ulta started to take away meaningful market share from Sephora when Jenner came on board. The excitement diminished for a period, then picked back up recently as the reality star doubled down on her presence at Ulta.&nbsp;<\/p>\n\n\n\n<p>Learn how to uncover mobile trends like this using&nbsp;<a href=\"https:\/\/apptopia.com\/demo\">Apptopia&#8217;s webtool<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Monday (11\/18), Ulta Beauty\u2019s (NASDAQ:ULTA) app downloads jumped 374% above their daily average of the past 365 days. Monday\u2019s 46,120 downloads constituted the app&#8217;s largest day of downloads in at least four years. This spike coincided with two huge promotions, online and in-store over the weekend: Ulta\u2019s Holiday Haul and its one year anniversary [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1258,"comment_status":"open","ping_status":"open","template":"","insight_category":[223],"insight_tag":[],"class_list":["post-18801","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_category-lifestyle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ulta Beauty&#039;s downloads jump 374% - Apptopia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/apptopia.com\/en\/insights\/ulta-beautys-downloads-jump-374\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ulta Beauty&#039;s downloads jump 374% - Apptopia\" \/>\n<meta property=\"og:description\" content=\"On Monday (11\/18), Ulta Beauty\u2019s (NASDAQ:ULTA) app downloads jumped 374% above their daily average of the past 365 days. Monday\u2019s 46,120 downloads constituted the app&#8217;s largest day of downloads in at least four years. This spike coincided with two huge promotions, online and in-store over the weekend: Ulta\u2019s Holiday Haul and its one year anniversary [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/apptopia.com\/en\/insights\/ulta-beautys-downloads-jump-374\/\" \/>\n<meta property=\"og:site_name\" content=\"Apptopia\" \/>\n<meta property=\"og:image\" content=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/ultajumplogo.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"550\" \/>\n\t<meta property=\"og:image:height\" content=\"466\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/apptopia.com\/en\/insights\/ulta-beautys-downloads-jump-374\/\",\"url\":\"https:\/\/apptopia.com\/en\/insights\/ulta-beautys-downloads-jump-374\/\",\"name\":\"Ulta Beauty's downloads jump 374% - Apptopia\",\"isPartOf\":{\"@id\":\"https:\/\/apptopia.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/apptopia.com\/en\/insights\/ulta-beautys-downloads-jump-374\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/apptopia.com\/en\/insights\/ulta-beautys-downloads-jump-374\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/shutterstock_678852610.jpg\",\"datePublished\":\"2019-11-21T06:12:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/apptopia.com\/en\/insights\/ulta-beautys-downloads-jump-374\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/apptopia.com\/en\/insights\/ulta-beautys-downloads-jump-374\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/apptopia.com\/en\/insights\/ulta-beautys-downloads-jump-374\/#primaryimage\",\"url\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/shutterstock_678852610.jpg\",\"contentUrl\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/shutterstock_678852610.jpg\",\"width\":1000,\"height\":668},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/apptopia.com\/en\/insights\/ulta-beautys-downloads-jump-374\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/apptopia.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Insights\",\"item\":\"https:\/\/apptopia.com\/en\/insights\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Ulta Beauty&#8217;s downloads jump 374%\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/apptopia.com\/en\/#website\",\"url\":\"https:\/\/apptopia.com\/en\/\",\"name\":\"Apptopia\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/apptopia.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/apptopia.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/apptopia.com\/en\/#organization\",\"name\":\"Apptopia\",\"url\":\"https:\/\/apptopia.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/apptopia.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/logo-black-1.png\",\"contentUrl\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/logo-black-1.png\",\"width\":605,\"height\":131,\"caption\":\"Apptopia\"},\"image\":{\"@id\":\"https:\/\/apptopia.com\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ulta Beauty's downloads jump 374% - Apptopia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/apptopia.com\/en\/insights\/ulta-beautys-downloads-jump-374\/","og_locale":"en_US","og_type":"article","og_title":"Ulta Beauty's downloads jump 374% - Apptopia","og_description":"On Monday (11\/18), Ulta Beauty\u2019s (NASDAQ:ULTA) app downloads jumped 374% above their daily average of the past 365 days. Monday\u2019s 46,120 downloads constituted the app&#8217;s largest day of downloads in at least four years. This spike coincided with two huge promotions, online and in-store over the weekend: Ulta\u2019s Holiday Haul and its one year anniversary [&hellip;]","og_url":"https:\/\/apptopia.com\/en\/insights\/ulta-beautys-downloads-jump-374\/","og_site_name":"Apptopia","og_image":[{"width":550,"height":466,"url":"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/ultajumplogo.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/apptopia.com\/en\/insights\/ulta-beautys-downloads-jump-374\/","url":"https:\/\/apptopia.com\/en\/insights\/ulta-beautys-downloads-jump-374\/","name":"Ulta Beauty's downloads jump 374% - Apptopia","isPartOf":{"@id":"https:\/\/apptopia.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/apptopia.com\/en\/insights\/ulta-beautys-downloads-jump-374\/#primaryimage"},"image":{"@id":"https:\/\/apptopia.com\/en\/insights\/ulta-beautys-downloads-jump-374\/#primaryimage"},"thumbnailUrl":"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/shutterstock_678852610.jpg","datePublished":"2019-11-21T06:12:00+00:00","breadcrumb":{"@id":"https:\/\/apptopia.com\/en\/insights\/ulta-beautys-downloads-jump-374\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/apptopia.com\/en\/insights\/ulta-beautys-downloads-jump-374\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/apptopia.com\/en\/insights\/ulta-beautys-downloads-jump-374\/#primaryimage","url":"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/shutterstock_678852610.jpg","contentUrl":"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/shutterstock_678852610.jpg","width":1000,"height":668},{"@type":"BreadcrumbList","@id":"https:\/\/apptopia.com\/en\/insights\/ulta-beautys-downloads-jump-374\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/apptopia.com\/en\/"},{"@type":"ListItem","position":2,"name":"Insights","item":"https:\/\/apptopia.com\/en\/insights\/"},{"@type":"ListItem","position":3,"name":"Ulta Beauty&#8217;s downloads jump 374%"}]},{"@type":"WebSite","@id":"https:\/\/apptopia.com\/en\/#website","url":"https:\/\/apptopia.com\/en\/","name":"Apptopia","description":"","publisher":{"@id":"https:\/\/apptopia.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/apptopia.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/apptopia.com\/en\/#organization","name":"Apptopia","url":"https:\/\/apptopia.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/apptopia.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/logo-black-1.png","contentUrl":"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/logo-black-1.png","width":605,"height":131,"caption":"Apptopia"},"image":{"@id":"https:\/\/apptopia.com\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/insight\/18801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/types\/insight"}],"author":[{"embeddable":true,"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/comments?post=18801"}],"version-history":[{"count":0,"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/insight\/18801\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/media\/1258"}],"wp:attachment":[{"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/media?parent=18801"}],"wp:term":[{"taxonomy":"insight_category","embeddable":true,"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/insight_category?post=18801"},{"taxonomy":"insight_tag","embeddable":true,"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/insight_tag?post=18801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}