{"id":18800,"date":"2020-05-11T14:39:00","date_gmt":"2020-05-11T14:39:00","guid":{"rendered":"https:\/\/apptopia.com\/en\/insights\/venmo-cash-app-retention-store-reviews\/"},"modified":"2020-05-11T14:39:00","modified_gmt":"2020-05-11T14:39:00","slug":"venmo-cash-app-retention-store-reviews","status":"publish","type":"insight","link":"https:\/\/apptopia.com\/en\/insights\/venmo-cash-app-retention-store-reviews\/","title":{"rendered":"Venmo retains more users than Cash App; app store reviews tell us why"},"content":{"rendered":"\n<p>Over the past six months, PayPal\u2019s Venmo has been downloaded 14.1 million times, about one third less than Square\u2019s Cash App at 21.1 million downloads. However, over that same period of time, Venmo has had 139% more user sessions. This is an indicator that Cash App\u2019s user retention is not as high as Venmo\u2019s, which we find to be true looking at Apptopia estimates.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large apptopia__blog--img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"98\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/p2p-retention-Feb-10-2021-01-46-43-79-PM-1024x98.webp\" alt=\"Venmo has better user retention than Cash App\" class=\"wp-image-1252\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/p2p-retention-Feb-10-2021-01-46-43-79-PM-1024x98.webp 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/p2p-retention-Feb-10-2021-01-46-43-79-PM-300x29.webp 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/p2p-retention-Feb-10-2021-01-46-43-79-PM-768x74.webp 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/p2p-retention-Feb-10-2021-01-46-43-79-PM.webp 1458w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For this blog, I\u2019m not going to get into why Cash App might be receiving more downloads than Venmo, but in all likelihood it is tied to some variation of advertising\/marketing efforts. What we want to find out is why Cash App\u2019s user retention is not at the level of Venmo\u2019s. For that, we need to hear from the users themselves.&nbsp;<\/p>\n\n\n\n<p>Clicking into Apptopia\u2019s <a href=\"https:\/\/apptopia.com\/review-intelligence\">Review Analysis<\/a>, we see that over the past six months, Venmo\u2019s daily review sentiment ranges from 60-65% positive while Cash App\u2019s range is only 45-53% positive. We can also see that Venmo has received more positive and less negative reviews than Cash App over their past 100 reviews.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image apptopia__blogu002du002dimg\">\n<figure class=\"aligncenter size-full apptopia__blog--img\"><img decoding=\"async\" width=\"655\" height=\"223\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/cash2-Feb-10-2021-01-46-43-34-PM.webp\" alt=\"Venmo has a higher percentage of positive reviews than Cash App\" class=\"wp-image-1253\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/cash2-Feb-10-2021-01-46-43-34-PM.webp 655w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/cash2-Feb-10-2021-01-46-43-34-PM-300x102.webp 300w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For a company, understanding what you or a competitor is doing right is important, but I want to know where Cash App could be performing better. We can tackle this in a multitude of ways, maybe clicking over to Intent to determine why people are leaving the reviews they are leaving. Maybe it is a design issue or just a feature request. In benchmarking Cash App against the Finance category for review intent, we see users are leaving reviews having to do with support about 88% more than the category average. Venmo is only 23% higher than the category average.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large apptopia__blog--img\"><img decoding=\"async\" width=\"1024\" height=\"448\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/cash-app-1-Feb-10-2021-01-46-42-93-PM-1024x448.webp\" alt=\"Cash App reviews having to do with support occur 88% more than the Finance category average\" class=\"wp-image-1254\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/cash-app-1-Feb-10-2021-01-46-42-93-PM-1024x448.webp 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/cash-app-1-Feb-10-2021-01-46-42-93-PM-300x131.webp 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/cash-app-1-Feb-10-2021-01-46-42-93-PM-768x336.webp 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/cash-app-1-Feb-10-2021-01-46-42-93-PM.webp 1468w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Armed with this new information, I hop on over to Keywords and find that the second most used keyword for Cash App in a review is \u201ccustomer service,\u201d having appeared 877 times. No surprise, Apptopia shows this keyword is associated with negative reviews. The same keyword for Venmo is only the 4th most used keyword, having appeared 703 times. While it is also appearing in mostly negative reviews, we show it having slightly less of an impact on overall sentiment for Venmo.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large apptopia__blog--img\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"345\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/cash-app-3-Feb-10-2021-01-46-42-46-PM-1024x345.webp\" alt=\"Cash App reviews having to do with support occur 88% more than the Finance category average\" class=\"wp-image-1255\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/cash-app-3-Feb-10-2021-01-46-42-46-PM-1024x345.webp 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/cash-app-3-Feb-10-2021-01-46-42-46-PM-300x101.webp 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/cash-app-3-Feb-10-2021-01-46-42-46-PM-768x259.webp 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/cash-app-3-Feb-10-2021-01-46-42-46-PM.webp 1404w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>There are certainly more issues to delve into for Cash App\u2019s negative reviews but we\u2019ve uncovered that customer service is one culprit. From here we can find more keywords associated with \u201ccustomer service\u201d and see if that helps determine where the app\/company is falling short. We can also download all reviews over the past six months that have the keyword \u201ccustomer service\u201d in them and sort the file to look at the ones labeled as having a negative and\/or mixed sentiment. I did this, and looking through the negative customer service reviews, many of the complaints are about the CS team either not providing a response to an inquiry or taking far too long to do so. If Square did this same exercise, they would actually be able to respond to reviews right within Apptopia\u2019s tool.<\/p>\n\n\n\n<p>There is plenty more here to uncover and so much for you to learn about both your own app and those of your competitors. Hit the big blue button to start:<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size\" style=\"font-size:24px\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/blog.apptopia.com\/cs\/c\/?cta_guid=e74f3ff2-6469-4c94-8807-d0c2970fd19f&amp;signature=AAH58kHs_wjVf305xJ87IfV8KxZ_xSYugA&amp;pageId=41439408407&amp;placement_guid=a6a1c9fd-569f-4011-8939-a7d0d24ce7c8&amp;click=3575b4de-e83a-4bc0-9263-a097e9cb59ba&amp;hsutk=408d291b8749b1ba907eae97ceb5c47c&amp;canon=https%3A%2F%2Fblog.apptopia.com%2Fvenmo-cash-app-retention-store-reviews&amp;portal_id=2045506&amp;redirect_url=APefjpHBgVKbY2pCjF68T-agiYUvH2R2r38sKrEEZFbg1SiGgSxC_3n4Iw1G3Cb1Lj-6zCxHoDbI2BHqbyC4d5S9LaTr8ZX7Ndf3QxW9u4OjdbY8EnE5Qq2tOuJcJvjFHCS5W2lFqKY-JSi1iJR7_7ILOyktjNvgZ04mCYkihSLPFFzntCdBVsFRlupTH33pBT2uwwtCD3KpjqBiUxPq2k3Cv1TX8RKeG1zHMPkOw5WUky9g4MkKW_qGUXTm4KmU4ZfMxw023vLy&amp;__hstc=93377474.408d291b8749b1ba907eae97ceb5c47c.1694102034501.1696658872991.1696668730188.31&amp;__hssc=93377474.32.1696668730188&amp;__hsfp=3236417962&amp;contentType=site-page\" style=\"border-radius:5px;background-color:#3f89ff\">Request Demo<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Over the past six months, PayPal\u2019s Venmo has been downloaded 14.1 million times, about one third less than Square\u2019s Cash App at 21.1 million downloads. However, over that same period of time, Venmo has had 139% more user sessions. This is an indicator that Cash App\u2019s user retention is not as high as Venmo\u2019s, which [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1251,"comment_status":"open","ping_status":"open","template":"","insight_category":[86],"insight_tag":[],"class_list":["post-18800","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_category-fintech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Venmo retains more users than Cash App; app store reviews tell us why - Apptopia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/apptopia.com\/en\/insights\/venmo-cash-app-retention-store-reviews\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Venmo retains more users than Cash App; app store reviews tell us why - Apptopia\" \/>\n<meta property=\"og:description\" content=\"Over the past six months, PayPal\u2019s Venmo has been downloaded 14.1 million times, about one third less than Square\u2019s Cash App at 21.1 million downloads. However, over that same period of time, Venmo has had 139% more user sessions. This is an indicator that Cash App\u2019s user retention is not as high as Venmo\u2019s, which [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/apptopia.com\/en\/insights\/venmo-cash-app-retention-store-reviews\/\" \/>\n<meta property=\"og:site_name\" content=\"Apptopia\" \/>\n<meta property=\"og:image\" content=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/p2p-retention-Feb-10-2021-01-46-43-79-PM.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1458\" \/>\n\t<meta property=\"og:image:height\" content=\"140\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/apptopia.com\/en\/insights\/venmo-cash-app-retention-store-reviews\/\",\"url\":\"https:\/\/apptopia.com\/en\/insights\/venmo-cash-app-retention-store-reviews\/\",\"name\":\"Venmo retains more users than Cash App; app store reviews tell us why - Apptopia\",\"isPartOf\":{\"@id\":\"https:\/\/apptopia.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/apptopia.com\/en\/insights\/venmo-cash-app-retention-store-reviews\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/apptopia.com\/en\/insights\/venmo-cash-app-retention-store-reviews\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/shutterstock_1445669582-1-scaled.jpg\",\"datePublished\":\"2020-05-11T14:39:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/apptopia.com\/en\/insights\/venmo-cash-app-retention-store-reviews\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/apptopia.com\/en\/insights\/venmo-cash-app-retention-store-reviews\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/apptopia.com\/en\/insights\/venmo-cash-app-retention-store-reviews\/#primaryimage\",\"url\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/shutterstock_1445669582-1-scaled.jpg\",\"contentUrl\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/shutterstock_1445669582-1-scaled.jpg\",\"width\":2560,\"height\":1709},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/apptopia.com\/en\/insights\/venmo-cash-app-retention-store-reviews\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/apptopia.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Insights\",\"item\":\"https:\/\/apptopia.com\/en\/insights\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Venmo retains more users than Cash App; app store reviews tell us why\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/apptopia.com\/en\/#website\",\"url\":\"https:\/\/apptopia.com\/en\/\",\"name\":\"Apptopia\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/apptopia.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/apptopia.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/apptopia.com\/en\/#organization\",\"name\":\"Apptopia\",\"url\":\"https:\/\/apptopia.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/apptopia.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/logo-black-1.png\",\"contentUrl\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/logo-black-1.png\",\"width\":605,\"height\":131,\"caption\":\"Apptopia\"},\"image\":{\"@id\":\"https:\/\/apptopia.com\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Venmo retains more users than Cash App; app store reviews tell us why - Apptopia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/apptopia.com\/en\/insights\/venmo-cash-app-retention-store-reviews\/","og_locale":"en_US","og_type":"article","og_title":"Venmo retains more users than Cash App; app store reviews tell us why - Apptopia","og_description":"Over the past six months, PayPal\u2019s Venmo has been downloaded 14.1 million times, about one third less than Square\u2019s Cash App at 21.1 million downloads. However, over that same period of time, Venmo has had 139% more user sessions. This is an indicator that Cash App\u2019s user retention is not as high as Venmo\u2019s, which [&hellip;]","og_url":"https:\/\/apptopia.com\/en\/insights\/venmo-cash-app-retention-store-reviews\/","og_site_name":"Apptopia","og_image":[{"width":1458,"height":140,"url":"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/p2p-retention-Feb-10-2021-01-46-43-79-PM.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/apptopia.com\/en\/insights\/venmo-cash-app-retention-store-reviews\/","url":"https:\/\/apptopia.com\/en\/insights\/venmo-cash-app-retention-store-reviews\/","name":"Venmo retains more users than Cash App; app store reviews tell us why - Apptopia","isPartOf":{"@id":"https:\/\/apptopia.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/apptopia.com\/en\/insights\/venmo-cash-app-retention-store-reviews\/#primaryimage"},"image":{"@id":"https:\/\/apptopia.com\/en\/insights\/venmo-cash-app-retention-store-reviews\/#primaryimage"},"thumbnailUrl":"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/shutterstock_1445669582-1-scaled.jpg","datePublished":"2020-05-11T14:39:00+00:00","breadcrumb":{"@id":"https:\/\/apptopia.com\/en\/insights\/venmo-cash-app-retention-store-reviews\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/apptopia.com\/en\/insights\/venmo-cash-app-retention-store-reviews\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/apptopia.com\/en\/insights\/venmo-cash-app-retention-store-reviews\/#primaryimage","url":"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/shutterstock_1445669582-1-scaled.jpg","contentUrl":"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/shutterstock_1445669582-1-scaled.jpg","width":2560,"height":1709},{"@type":"BreadcrumbList","@id":"https:\/\/apptopia.com\/en\/insights\/venmo-cash-app-retention-store-reviews\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/apptopia.com\/en\/"},{"@type":"ListItem","position":2,"name":"Insights","item":"https:\/\/apptopia.com\/en\/insights\/"},{"@type":"ListItem","position":3,"name":"Venmo retains more users than Cash App; app store reviews tell us why"}]},{"@type":"WebSite","@id":"https:\/\/apptopia.com\/en\/#website","url":"https:\/\/apptopia.com\/en\/","name":"Apptopia","description":"","publisher":{"@id":"https:\/\/apptopia.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/apptopia.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/apptopia.com\/en\/#organization","name":"Apptopia","url":"https:\/\/apptopia.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/apptopia.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/logo-black-1.png","contentUrl":"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/logo-black-1.png","width":605,"height":131,"caption":"Apptopia"},"image":{"@id":"https:\/\/apptopia.com\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/insight\/18800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/types\/insight"}],"author":[{"embeddable":true,"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/comments?post=18800"}],"version-history":[{"count":0,"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/insight\/18800\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/media\/1251"}],"wp:attachment":[{"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/media?parent=18800"}],"wp:term":[{"taxonomy":"insight_category","embeddable":true,"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/insight_category?post=18800"},{"taxonomy":"insight_tag","embeddable":true,"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/insight_tag?post=18800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}