{"id":18775,"date":"2018-05-22T09:58:00","date_gmt":"2018-05-22T09:58:00","guid":{"rendered":"https:\/\/apptopia.com\/en\/insights\/nike-run-club-headspace-is-an-in-app-collaboration-that-makes-sense\/"},"modified":"2018-05-22T09:58:00","modified_gmt":"2018-05-22T09:58:00","slug":"nike-run-club-headspace-is-an-in-app-collaboration-that-makes-sense","status":"publish","type":"insight","link":"https:\/\/apptopia.com\/en\/insights\/nike-run-club-headspace-is-an-in-app-collaboration-that-makes-sense\/","title":{"rendered":"Nike Run Club + Headspace is an in-app collaboration that makes sense"},"content":{"rendered":"\n<p>As if Nike\u2019s brand isn\u2019t strong enough, the company is taking mobile to the next level by partnering with the wellness app of the century,&nbsp;<a href=\"https:\/\/apptopia.com\/apps\/itunes_connect\/493145008\/performance\">Headspace<\/a>.<br><br>Headspace compliments the&nbsp;<a href=\"https:\/\/apptopia.com\/apps\/itunes_connect\/387771637\/performance\">Nike+ Run Club<\/a>&nbsp;perfectly. Nike\u2019s highly-rated running app seamlessly tracks and stores all of the information on your runs. This includes pace, distance, GPS route, elevation, heart rate, and mile splits. The app even gamifies working out by challenges, leaderboards, and badges. It\u2019s everything a runner could possibly want, and the addition of Headspace brings the fitness app full-circle.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image apptopia__blogu002du002dimg\">\n<figure class=\"aligncenter size-full apptopia__blog--img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"395\" height=\"272\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/AGR_HEADSPACE_P5_Tout_DT_SLICE.webp\" alt=\"AGR_HEADSPACE_P5_Tout_DT_SLICE\" class=\"wp-image-1122\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/AGR_HEADSPACE_P5_Tout_DT_SLICE.webp 395w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/AGR_HEADSPACE_P5_Tout_DT_SLICE-300x207.webp 300w\" sizes=\"(max-width: 395px) 100vw, 395px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The first of their kind Audio Guided Runs (AGRs), feature tutorials from world-renowned athletes to help users improve their runs. The point? To gain newfound strength and peace.&nbsp;<strong>Apptopia User Graph tells us that 21.2% of active users of Nike Run Club are highly likely to already be users of Headspace<\/strong>. According to Ryan Flaherty, Senior Director of Performance with Nike Training:<br><br>\u201cIt\u2019s a different way of thinking about and approaching sport and sports psychology, and ultimately another tool athletes can use to be better. For Nike to share Headspace with our athletes, it will help them perform better, which also informs how we innovate and serve our everyday athletes.\u201d<\/p>\n\n\n\n<p><strong>Since the update in early March, the Nike Run Club app has boosted U.S. 30th day retention rates on iOS from 7% to 8.5%.<\/strong>&nbsp;The collaboration is a match made in Heaven. Headspace\u2019s modern day approach to meditation is the icing to Nike\u2019s \u201cJust Do It.\u201d Most collaborations are forced and almost feel fake. But in this case, both brands compliment and elevate each other. There\u2019s nothing sales-y or unnatural about it.<\/p>\n\n\n\n<p>Gone are the days where users care about trendy cross-promotion on social media. Marketing starts with the product. That said, the future of effective app marketing is in complementary partnerships and valuable feature expansions. &nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As if Nike\u2019s brand isn\u2019t strong enough, the company is taking mobile to the next level by partnering with the wellness app of the century,&nbsp;Headspace. Headspace compliments the&nbsp;Nike+ Run Club&nbsp;perfectly. Nike\u2019s highly-rated running app seamlessly tracks and stores all of the information on your runs. This includes pace, distance, GPS route, elevation, heart rate, and [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":1121,"comment_status":"open","ping_status":"open","template":"","insight_category":[223],"insight_tag":[],"class_list":["post-18775","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_category-lifestyle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nike Run Club + Headspace is an in-app collaboration that makes sense - Apptopia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/apptopia.com\/en\/insights\/nike-run-club-headspace-is-an-in-app-collaboration-that-makes-sense\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nike Run Club + Headspace is an in-app collaboration that makes sense - Apptopia\" \/>\n<meta property=\"og:description\" content=\"As if Nike\u2019s brand isn\u2019t strong enough, the company is taking mobile to the next level by partnering with the wellness app of the century,&nbsp;Headspace. 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