{"id":18771,"date":"2023-05-02T09:27:00","date_gmt":"2023-05-02T09:27:00","guid":{"rendered":"https:\/\/apptopia.com\/en\/insights\/may-2023-product-updates\/"},"modified":"2023-05-02T09:27:00","modified_gmt":"2023-05-02T09:27:00","slug":"may-2023-product-updates","status":"publish","type":"insight","link":"https:\/\/apptopia.com\/en\/insights\/may-2023-product-updates\/","title":{"rendered":"The answers to your next advertising play are now in Market Explorer"},"content":{"rendered":"\n<p>Your competitors&#8217; advertising activity is now available in&nbsp;<a href=\"https:\/\/apptopia.com\/my_markets\" rel=\"noreferrer noopener\" target=\"_blank\">Market Explorer<\/a>. This means that when you go to Market Overview to see how your competitors performed last month, you can answer questions like the following&#8230; right away!<\/p>\n\n\n\n<p><em>Are impressions up or down in my market?<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Who is increasing advertising spend?<\/em><\/li>\n\n\n\n<li><em>Who is generating the most new creatives?<\/em><\/li>\n\n\n\n<li><em>Who is generating the most new creatives?<\/em><\/li>\n<\/ul>\n\n\n\n<h1 class=\"wp-block-heading\">A Real-World Example<\/h1>\n\n\n\n<p>If you&#8217;re a mental health app, the answer to the last two questions is Calm.<\/p>\n\n\n<div class=\"wp-block-image apptopia__blogu002du002dimg\">\n<figure class=\"aligncenter size-full apptopia__blog--img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"330\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/ME-x-Ad-intel-img-1-final.gif\" alt=\"ME x Ad intel img 1 final\" class=\"wp-image-1587\"\/><\/figure>\n<\/div>\n\n\n<p>Is your next question, &#8220;Did the increases help performance at all&#8221;?<\/p>\n\n\n\n<p>Navigate to the Advertising tab to find out!<\/p>\n\n\n\n<p><em>(Spoiler alert: the impressions line up with greater new install volume in March than New Year&#8217;s resolution season in January &#8211; so its ad campaigns have something to teach us all!)<\/em><\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Compare Advertising Campaigns Across Competitors<\/h1>\n\n\n<div class=\"wp-block-image apptopia__blogu002du002dimg\">\n<figure class=\"aligncenter size-full apptopia__blog--img\"><img decoding=\"async\" width=\"600\" height=\"326\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/ad-tab-in-ME-img-2-final.gif\" alt=\"ad tab in ME img 2 final\" class=\"wp-image-1096\"\/><\/figure>\n<\/div>\n\n\n<p>Drop into a dedicated view of your competitors&#8217; campaigns. Here are all the questions you can answer and where to find them:<\/p>\n\n\n\n<p><strong>Performance Over Time<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Who is getting the most impressions?&nbsp;<\/li>\n\n\n\n<li>How does that compare to&nbsp;<em>X<\/em>&nbsp;performance metric?<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full apptopia__blog--img\"><img decoding=\"async\" width=\"740\" height=\"416\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Observed-Impressions-vs-Downloads-1.webp\" alt=\"Observed Impressions vs Downloads (1)\" class=\"wp-image-1095\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Observed-Impressions-vs-Downloads-1.webp 740w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Observed-Impressions-vs-Downloads-1-300x169.webp 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<p><em>Calm is getting the most impressions, and a lift in daily Downloads follows the spike in Observed Impressions. What did they do differently in the last 90 days?&nbsp;<\/em><\/p>\n\n\n\n<p><strong>Snapshot<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How have advertising strategies changed (creatives\/ networks\/ publisher volume)?<\/li>\n\n\n\n<li>What is the impact on impressions?<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full apptopia__blog--img\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"221\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Screenshot-2023-04-27-at-2.09.59-PM.webp\" alt=\"Screenshot 2023-04-27 at 2.09.59 PM\" class=\"wp-image-1097\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Screenshot-2023-04-27-at-2.09.59-PM.webp 740w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Screenshot-2023-04-27-at-2.09.59-PM-300x90.webp 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<p><em>Calm&#8217;s Creative volume is lower, but it is working with new 2 Ad Networks and 174 new Ad Publishers.&nbsp;<\/em><\/p>\n\n\n\n<p><strong>Top Performing Creatives<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What&#8217;s working for competitors?<\/li>\n\n\n\n<li>What does a [<em>insert ad dimension you don&#8217;t have<\/em>] creative look like?&nbsp;<\/li>\n\n\n\n<li>What creatives are my competitors using for app install vs. website landing pages?<\/li>\n\n\n\n<li>How do top-performing creatives differ across Social, Mobile Web, and In-app?<\/li>\n\n\n\n<li>What works best on&nbsp;<em>X<\/em>&nbsp;network?<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full apptopia__blog--img\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"461\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Screenshot-2023-05-01-at-1.19.23-PM.webp\" alt=\"Screenshot 2023-05-01 at 1.19.23 PM\" class=\"wp-image-1098\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Screenshot-2023-05-01-at-1.19.23-PM.webp 740w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Screenshot-2023-05-01-at-1.19.23-PM-300x187.webp 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<p><em>In this view, you notice the display ad that placed 113M impressions. That&#8217;s 1000% more than the next two top-performing ads.<\/em><\/p>\n\n\n\n<p><em>Click into the Creative for campaign run time &#8211; February 28 through April 20 &#8211; which aligns with the increased downloads.&nbsp;<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large apptopia__blog--img\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"557\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Screenshot-2023-04-27-at-3.53.28-PM-1024x557.webp\" alt=\"Screenshot 2023-04-27 at 3.53.28 PM\" class=\"wp-image-1099\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Screenshot-2023-04-27-at-3.53.28-PM-1024x557.webp 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Screenshot-2023-04-27-at-3.53.28-PM-300x163.webp 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Screenshot-2023-04-27-at-3.53.28-PM-768x418.webp 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Screenshot-2023-04-27-at-3.53.28-PM.webp 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>By now, are your wheels turning about Calm&#8217;s &#8211; or your own app&#8217;s &#8211; advertising strategy? When more answers bring up more questions, you are onto something!<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Recon You Can Count On<\/h1>\n\n\n\n<p>Our intention with this integrated view is that you can do<strong>&nbsp;the majority of your reconnaissance from one tab.<\/strong>&nbsp;In a case like this, where one app&#8217;s success is worth double-clicking on, you might open<em>&nbsp;another one&nbsp;<\/em>and view its advertising insights page. There you will see Calm&#8217;s shift from majority Social advertising in 2022 to diversifying ad placements among In App and Mobile Web this year.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">P.S. There&#8217;s a new way to measure growth&#8230;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Introducing intra-period percent change<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large apptopia__blog--img\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"415\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Screenshot-2023-04-26-at-5.07.20-PM-1024x415.webp\" alt=\"Screenshot 2023-04-26 at 5.07.20 PM\" class=\"wp-image-1100\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Screenshot-2023-04-26-at-5.07.20-PM-1024x415.webp 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Screenshot-2023-04-26-at-5.07.20-PM-300x122.webp 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Screenshot-2023-04-26-at-5.07.20-PM-768x311.webp 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Screenshot-2023-04-26-at-5.07.20-PM-1536x622.webp 1536w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Screenshot-2023-04-26-at-5.07.20-PM.webp 1844w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>One last update to note! Now you can toggle from period-over-period percent change (the default) to view percent change for each Day\/Week\/Month compared to the beginning of the date range.&nbsp;<\/p>\n\n\n\n<p><em>Ready to check out your own market for insights?&nbsp;<a href=\"mailto:success@apptopia.com\">We\u2019re here to help<\/a>.&nbsp;If you\u2019re already an Apptopia customer, ask your account team for any support you need to get the most out of these product updates.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your competitors&#8217; advertising activity is now available in&nbsp;Market Explorer. This means that when you go to Market Overview to see how your competitors performed last month, you can answer questions like the following&#8230; right away! Are impressions up or down in my market? A Real-World Example If you&#8217;re a mental health app, the answer to [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1093,"comment_status":"open","ping_status":"open","template":"","insight_category":[],"insight_tag":[],"class_list":["post-18771","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The answers to your next advertising play are now in Market Explorer - Apptopia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/apptopia.com\/en\/insights\/may-2023-product-updates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The answers to your next advertising play are now in Market Explorer - Apptopia\" \/>\n<meta property=\"og:description\" content=\"Your competitors&#8217; advertising activity is now available in&nbsp;Market Explorer. 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