{"id":18761,"date":"2022-01-20T05:42:00","date_gmt":"2022-01-20T05:42:00","guid":{"rendered":"https:\/\/apptopia.com\/en\/insights\/grocery-apps-gain-in-2021\/"},"modified":"2022-01-20T05:42:00","modified_gmt":"2022-01-20T05:42:00","slug":"grocery-apps-gain-in-2021","status":"publish","type":"insight","link":"https:\/\/apptopia.com\/en\/insights\/grocery-apps-gain-in-2021\/","title":{"rendered":"Uber Eats, DoorDash respond to grocery delivery app growth"},"content":{"rendered":"\n<p>Food delivery app growth and engagement declined and stagnated in 2021. A worrying trend line for the market that ended 2020 with multiple billion-dollar acquisitions and DoorDash\u2019s $60.2B public market debut.<\/p>\n\n\n\n<p>The top six players in U.S. food delivery are&nbsp;<a href=\"https:\/\/apptopia.com\/unified\/app\/8080570771\/about\" rel=\"noreferrer noopener\" target=\"_blank\">DoorDash<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/apptopia.com\/unified\/app\/8080218011\/about\" rel=\"noreferrer noopener\" target=\"_blank\">Caviar<\/a>,&nbsp;<a href=\"https:\/\/apptopia.com\/unified\/app\/8080784633\/about\" rel=\"noreferrer noopener\" target=\"_blank\">GrubHub<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/apptopia.com\/unified\/app\/8080969507\/about\" rel=\"noreferrer noopener\" target=\"_blank\">Seamless<\/a>,&nbsp;<a href=\"https:\/\/apptopia.com\/unified\/app\/8081000014\/about\" rel=\"noreferrer noopener\" target=\"_blank\">Uber Eats<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/apptopia.com\/unified\/app\/8080444182\/about\" rel=\"noreferrer noopener\" target=\"_blank\">Postmates<\/a>. 2020 was a banner year with Apptopia data showing a 12% lift in total sessions, comparing January with December. During that time, GrubHub was acquired for $7.3B by European food delivery company Just Eat Takeaway, and Uber Eats bought Postmates for $2.65B.&nbsp;<\/p>\n\n\n\n<p>Usage will be more indicative of consumer interest for an established market like food delivery than downloads (<a href=\"https:\/\/blog.apptopia.com\/mobile-app-downloads-explained-what-this-metric-is-good-and-bad-at-measuring\">this explains&nbsp;what downloads do and do not measure<\/a>), so let\u2019s zoom in on total sessions in 2021:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>During Q1 2021, total sessions increased 3% and peaked for the year in March.&nbsp;<\/li>\n\n\n\n<li>By the end of Q2, total sessions fell 10% from March.<\/li>\n<\/ul>\n\n\n\n<p>The rest of the year shows no real gain. The majority of business for these companies is restaurant delivery, so are consumers hungry for another type of food delivery? We noticed positive growth in the grocery delivery market \u2013 in performance data and number of companies in the market \u2013&nbsp; and we were not the only ones.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large apptopia__blog--img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"841\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/food-delivery-versus-grocery-delivery-1024x841.webp\" alt=\"food delivery versus grocery delivery\" class=\"wp-image-1015\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/food-delivery-versus-grocery-delivery-1024x841.webp 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/food-delivery-versus-grocery-delivery-300x246.webp 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/food-delivery-versus-grocery-delivery-768x631.webp 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/food-delivery-versus-grocery-delivery.webp 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In September, DoorDash added delivery from \u201cnearby grocery and convenience stores\u201d to its app description. In November, Uber Eats deleted the word \u201crestaurant\u201d from its app title, opting for \u201cAny takeout order to your door\u201d.&nbsp;<\/p>\n\n\n\n<p>In December, grocery delivery apps posted a 20% increase in downloads from November.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large apptopia__blog--img\"><img decoding=\"async\" width=\"1024\" height=\"409\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Screenshot-2022-01-14-at-4.55.21-PM-1024x409.webp\" alt=\"Screenshot 2022-01-14 at 4.55.21 PM\" class=\"wp-image-1016\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Screenshot-2022-01-14-at-4.55.21-PM-1024x409.webp 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Screenshot-2022-01-14-at-4.55.21-PM-300x120.webp 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Screenshot-2022-01-14-at-4.55.21-PM-768x307.webp 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Screenshot-2022-01-14-at-4.55.21-PM-1536x613.webp 1536w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Screenshot-2022-01-14-at-4.55.21-PM-2048x818.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large apptopia__blog--img\"><img decoding=\"async\" width=\"1024\" height=\"411\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Screenshot-2022-01-14-at-4.54.56-PM-1024x411.webp\" alt=\"Screenshot 2022-01-14 at 4.54.56 PM\" class=\"wp-image-1017\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Screenshot-2022-01-14-at-4.54.56-PM-1024x411.webp 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Screenshot-2022-01-14-at-4.54.56-PM-300x121.webp 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Screenshot-2022-01-14-at-4.54.56-PM-768x308.webp 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Screenshot-2022-01-14-at-4.54.56-PM-1536x617.webp 1536w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Screenshot-2022-01-14-at-4.54.56-PM-2048x823.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>DoorDash and Uber Eats are the market leaders in food delivery apps, respectively, so it\u2019s not surprising that they spotted the trend and are acting on it. Uber Eats\u2019 change from \u201cLocal restaurants to your door\u201d, to \u201cAny takeout order\u2026\u201d, may seem too subtle to be indicative of a strategy change. But remember, it has to be clever with its entry to compete in convenience and grocery delivery considering it owns Postmates&#8230; While its app description does not use the words &#8220;grocery&#8221; or &#8220;convenience store&#8221;, its first featured image in the App Store advertises both.<\/p>\n\n\n\n<div class=\"wp-block-group has-background is-horizontal is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-5f0daa91 wp-block-group-is-layout-flex\" style=\"background-color:#f1f6ff;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<p class=\"has-text-align-left has-text-color\" style=\"color:#3f89ff;font-size:20px\">Dive deeper into this market, or any other, with a free custom report<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background has-border-color wp-element-button\" href=\"https:\/\/blog.apptopia.com\/cs\/c\/?cta_guid=83cec9c7-70a8-440b-b972-b210d4211204&amp;signature=AAH58kHaa_Vo_Uc5sDlz2TxQvskrEuSUwg&amp;pageId=64261223040&amp;placement_guid=85dec370-9065-47f0-8855-55fb6bd48c53&amp;click=01ddbd1c-6a57-46ad-bdef-7bd6e6b35f69&amp;hsutk=408d291b8749b1ba907eae97ceb5c47c&amp;canon=https%3A%2F%2Fblog.apptopia.com%2Fgrocery-apps-gain-in-2021&amp;portal_id=2045506&amp;redirect_url=APefjpFJSwoo_K4oo3qW2cCZ8h0UaBHG6_QPbuGk7zwr2NCAg1pTrN24trAQmS4q3oM0kmi1yY9DpybktOutBSJJ21VxukQzYEfHMgW9ss7Z7sWlWJIfoXyksXQYQKTO4dwlqbh1NuPRKuo4fiHy5Bw5C2UCL3v6bJC1k03wXf8g2Tf5VcLuZMiWJgd4hgpYpqrpXI5MoKlYSzB7HUcTDBYJ2-X4jRlPo5SRw5zqc9utBlCJatDdhxaUZXM9-zwzV5NoF_gQ17wji817Xq0Tk3oj8_wJgacmqnCfvirILXEJZCKM5T426g1JI2_foYn0EfcsJCMFZZDyH3Bq6Xxu9v3w8hK2m1IvOFXsiy4OHOzSFSma8lTkP2POsmObYoCH-5AP1HC5P6wlXsMR2YIDx1hnwG5-hdqbag&amp;__hstc=93377474.408d291b8749b1ba907eae97ceb5c47c.1694102034501.1696493334896.1696522094030.27&amp;__hssc=93377474.7.1696522094030&amp;__hsfp=3236417962&amp;contentType=site-page\" style=\"border-color:#3f89ff;border-width:1px;border-radius:5px;color:#3f89ff;background-color:#f1f6ff\">Get my report<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Food delivery app growth and engagement declined and stagnated in 2021. A worrying trend line for the market that ended 2020 with multiple billion-dollar acquisitions and DoorDash\u2019s $60.2B public market debut. The top six players in U.S. food delivery are&nbsp;DoorDash&nbsp;and&nbsp;Caviar,&nbsp;GrubHub&nbsp;and&nbsp;Seamless,&nbsp;Uber Eats&nbsp;and&nbsp;Postmates. 2020 was a banner year with Apptopia data showing a 12% lift in total [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1014,"comment_status":"open","ping_status":"open","template":"","insight_category":[],"insight_tag":[],"class_list":["post-18761","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Uber Eats, DoorDash respond to grocery delivery app growth - Apptopia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/apptopia.com\/en\/insights\/grocery-apps-gain-in-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uber Eats, DoorDash respond to grocery delivery app growth - Apptopia\" \/>\n<meta property=\"og:description\" content=\"Food delivery app growth and engagement declined and stagnated in 2021. A worrying trend line for the market that ended 2020 with multiple billion-dollar acquisitions and DoorDash\u2019s $60.2B public market debut. 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