{"id":18752,"date":"2019-03-28T02:59:00","date_gmt":"2019-03-28T02:59:00","guid":{"rendered":"https:\/\/apptopia.com\/en\/insights\/matchington-mansion-reaches-100m-since-launch\/"},"modified":"2019-03-28T02:59:00","modified_gmt":"2019-03-28T02:59:00","slug":"matchington-mansion-reaches-100m-since-launch","status":"publish","type":"insight","link":"https:\/\/apptopia.com\/en\/insights\/matchington-mansion-reaches-100m-since-launch\/","title":{"rendered":"Matchington Mansion reaches $100M since launch"},"content":{"rendered":"\n<p>Matchington Mansion, the only game in Firecraft Studios\u2019 portfolio,&nbsp;just checked off&nbsp;two milestones since its launch in September 2017. Having <strong>surpassed $100 million in IAP revenue and 50 million downloads<\/strong>, it\u2019s now a respectable competitor to Playrix\u2019s Homescapes. Like Homescapes, Matchington Mansion is a mix of matching puzzles&nbsp;and home decoration. Funny thing, Homescapes actually launched just a month and a half prior to Matchington. For more information on Playrix\u2019s top games, <a href=\"https:\/\/blog.apptopia.com\/downloads-of-playrixs-gardenscapes-and-homescapes-are-booming\">check out our most recent research<\/a>.&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large apptopia__blog--img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"617\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Matchington-Mansion-1024x617.webp\" alt=\"Matchington Mansion\" class=\"wp-image-969\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Matchington-Mansion-1024x617.webp 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Matchington-Mansion-300x181.webp 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Matchington-Mansion-768x463.webp 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Matchington-Mansion-1536x926.webp 1536w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Matchington-Mansion-2048x1234.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It took Matchington Mansion about a year and a half to achieve these milestones, while it only took Homescapes less than 5 full months. However, Homescapes goes much heavier on the advertising as we outlined in the research linked to above.<\/p>\n\n\n\n<p>February of this year was Matchington\u2019s biggest month ever in terms of both downloads and revenue, and it\u2019s the only month the game was installed more times than Homescapes. The top two revenue generating markets for both of these games are the same; the United States followed by Japan.<\/p>\n\n\n\n<p>The United States creates 52.5% of Matchington Mansion\u2019s revenue, Japan is responsible for 15.2% and then it drops off from there. The United Kingdom&nbsp;comes in&nbsp;third in spending at 5.3%.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Matchington Mansion, the only game in Firecraft Studios\u2019 portfolio,&nbsp;just checked off&nbsp;two milestones since its launch in September 2017. Having surpassed $100 million in IAP revenue and 50 million downloads, it\u2019s now a respectable competitor to Playrix\u2019s Homescapes. Like Homescapes, Matchington Mansion is a mix of matching puzzles&nbsp;and home decoration. Funny thing, Homescapes actually launched just [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":968,"comment_status":"open","ping_status":"open","template":"","insight_category":[],"insight_tag":[],"class_list":["post-18752","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Matchington Mansion reaches $100M since launch - Apptopia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/apptopia.com\/en\/insights\/matchington-mansion-reaches-100m-since-launch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Matchington Mansion reaches $100M since launch - Apptopia\" \/>\n<meta property=\"og:description\" content=\"Matchington Mansion, the only game in Firecraft Studios\u2019 portfolio,&nbsp;just checked off&nbsp;two milestones since its launch in September 2017. Having surpassed $100 million in IAP revenue and 50 million downloads, it\u2019s now a respectable competitor to Playrix\u2019s Homescapes. Like Homescapes, Matchington Mansion is a mix of matching puzzles&nbsp;and home decoration. Funny thing, Homescapes actually launched just [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/apptopia.com\/en\/insights\/matchington-mansion-reaches-100m-since-launch\/\" \/>\n<meta property=\"og:site_name\" content=\"Apptopia\" \/>\n<meta property=\"og:image\" content=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Matchington-Mansion-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1543\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/apptopia.com\/en\/insights\/matchington-mansion-reaches-100m-since-launch\/\",\"url\":\"https:\/\/apptopia.com\/en\/insights\/matchington-mansion-reaches-100m-since-launch\/\",\"name\":\"Matchington Mansion reaches $100M since launch - Apptopia\",\"isPartOf\":{\"@id\":\"https:\/\/apptopia.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/apptopia.com\/en\/insights\/matchington-mansion-reaches-100m-since-launch\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/apptopia.com\/en\/insights\/matchington-mansion-reaches-100m-since-launch\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/match-hero.jpg\",\"datePublished\":\"2019-03-28T02:59:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/apptopia.com\/en\/insights\/matchington-mansion-reaches-100m-since-launch\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/apptopia.com\/en\/insights\/matchington-mansion-reaches-100m-since-launch\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/apptopia.com\/en\/insights\/matchington-mansion-reaches-100m-since-launch\/#primaryimage\",\"url\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/match-hero.jpg\",\"contentUrl\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/match-hero.jpg\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/apptopia.com\/en\/insights\/matchington-mansion-reaches-100m-since-launch\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/apptopia.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Insights\",\"item\":\"https:\/\/apptopia.com\/en\/insights\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Matchington Mansion reaches $100M since launch\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/apptopia.com\/en\/#website\",\"url\":\"https:\/\/apptopia.com\/en\/\",\"name\":\"Apptopia\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/apptopia.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/apptopia.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/apptopia.com\/en\/#organization\",\"name\":\"Apptopia\",\"url\":\"https:\/\/apptopia.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/apptopia.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/logo-black-1.png\",\"contentUrl\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/logo-black-1.png\",\"width\":605,\"height\":131,\"caption\":\"Apptopia\"},\"image\":{\"@id\":\"https:\/\/apptopia.com\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Matchington Mansion reaches $100M since launch - Apptopia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/apptopia.com\/en\/insights\/matchington-mansion-reaches-100m-since-launch\/","og_locale":"en_US","og_type":"article","og_title":"Matchington Mansion reaches $100M since launch - Apptopia","og_description":"Matchington Mansion, the only game in Firecraft Studios\u2019 portfolio,&nbsp;just checked off&nbsp;two milestones since its launch in September 2017. 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