{"id":18751,"date":"2020-02-13T02:51:00","date_gmt":"2020-02-13T02:51:00","guid":{"rendered":"https:\/\/apptopia.com\/en\/insights\/is-the-match-monopoly-real\/"},"modified":"2020-02-13T02:51:00","modified_gmt":"2020-02-13T02:51:00","slug":"is-the-match-monopoly-real","status":"publish","type":"insight","link":"https:\/\/apptopia.com\/en\/insights\/is-the-match-monopoly-real\/","title":{"rendered":"Is the “Match Monopoly” real?"},"content":{"rendered":"\n

Valentine’s Day is upon us\u2015 where my single ladies at?! BLK, maybe? BLK<\/a>, the dating app for Black singles, grew downloads 71% and daily active users (DAU) 151% YoY in the United States (Q4 2018 to Q4 2019), making it the fastest growing dating app in the country<\/strong>. BLK launched on both iOS and Google Play during the summer of 2017. Since then, it’s been installed about 3 million times and was, unsurprisingly, scooped up by the dating behemoth, the Match Group.<\/p>\n\n\n\n

Get data like this sent straight to your inbox. Subscribe to our weekly newsletter.\u00a0<\/a><\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Last week, the Match Group (MTCH) reported Q4 earnings and CEO Mandy Ginsberg announced her plans to step down as CEO after 14 years<\/a>. In the announcement, Ginsberg boasted a successful Q4, citing Tinder <\/a>as their primary revenue driver and Hinge<\/a> as their rising star (Hinge grew wildly fast in 2019 too, increasing in-app-purchase (IAP) revenue 150% and DAU 53.89% in the U.S. YoY).<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

While BLK isn\u2019t yet a Tinder or a Hinge, it\u2019s a good example of the Match Group\u2019s unparalleled and growing influence. BLK is one of several<\/em> specialty apps that the group is pouring resources into. There\u2019s Chispa<\/a>, a dating app aimed at the LatinX community, and Pairs<\/a>, an app they\u2019re pushing in Asia. Match also described plans to acquire an Egyptian app for Muslim singles…clearly, the group is leaving no stone unturned in 2020.<\/p>\n\n\n\n

So, what does this mean for Match’s competitors? Well, we’ve heard on-and-off concern about the potential of a “Match monopoly.” In the U.S., Match owns well over 60% of the market if you compare\u00a0 monthly active users (MAU) of just the top<\/strong> dating apps. That doesn’t even account for growing apps like BLK or Chispa.\u00a0<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Match has gotten away with so many acquisitions because many of the 45+ brands they have a stake in are based abroad and, therefore, are out of the U.S. government’s scope of regulation. While they haven’t completely swallowed their competition, the only prominent player left in the U.S. is Bumble<\/a>. Stay strong, Bumble.\u00a0<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Valentine’s Day is upon us\u2015 where my single ladies at?! BLK, maybe? BLK, the dating app for Black singles, grew downloads 71% and daily active users (DAU) 151% YoY in the United States (Q4 2018 to Q4 2019), making it the fastest growing dating app in the country. BLK launched on both iOS and Google […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","insight_category":[84],"insight_tag":[],"class_list":["post-18751","insight","type-insight","status-publish","hentry","insight_category-dating"],"yoast_head":"\nIs the "Match Monopoly" real? - Apptopia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/apptopia.com\/en\/insights\/is-the-match-monopoly-real\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is the "Match Monopoly" real? - Apptopia\" \/>\n<meta property=\"og:description\" content=\"Valentine’s Day is upon us\u2015 where my single ladies at?! BLK, maybe? BLK, the dating app for Black singles, grew downloads 71% and daily active users (DAU) 151% YoY in the United States (Q4 2018 to Q4 2019), making it the fastest growing dating app in the country. BLK launched on both iOS and Google […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/apptopia.com\/en\/insights\/is-the-match-monopoly-real\/\" \/>\n<meta property=\"og:site_name\" content=\"Apptopia\" \/>\n<meta property=\"og:image\" content=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Quarterly-dls-of-BLK-Q14-19.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"509\" \/>\n\t<meta property=\"og:image:height\" content=\"475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/apptopia.com\/en\/insights\/is-the-match-monopoly-real\/\",\"url\":\"https:\/\/apptopia.com\/en\/insights\/is-the-match-monopoly-real\/\",\"name\":\"Is the \\\"Match Monopoly\\\" real? - Apptopia\",\"isPartOf\":{\"@id\":\"https:\/\/apptopia.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/apptopia.com\/en\/insights\/is-the-match-monopoly-real\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/apptopia.com\/en\/insights\/is-the-match-monopoly-real\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Quarterly-dls-of-BLK-Q14-19.webp\",\"datePublished\":\"2020-02-13T02:51:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/apptopia.com\/en\/insights\/is-the-match-monopoly-real\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/apptopia.com\/en\/insights\/is-the-match-monopoly-real\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/apptopia.com\/en\/insights\/is-the-match-monopoly-real\/#primaryimage\",\"url\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Quarterly-dls-of-BLK-Q14-19.webp\",\"contentUrl\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Quarterly-dls-of-BLK-Q14-19.webp\",\"width\":509,\"height\":475},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/apptopia.com\/en\/insights\/is-the-match-monopoly-real\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/apptopia.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Insights\",\"item\":\"https:\/\/apptopia.com\/en\/insights\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Is the “Match Monopoly” real?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/apptopia.com\/en\/#website\",\"url\":\"https:\/\/apptopia.com\/en\/\",\"name\":\"Apptopia\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/apptopia.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/apptopia.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/apptopia.com\/en\/#organization\",\"name\":\"Apptopia\",\"url\":\"https:\/\/apptopia.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/apptopia.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/logo-black-1.png\",\"contentUrl\":\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/logo-black-1.png\",\"width\":605,\"height\":131,\"caption\":\"Apptopia\"},\"image\":{\"@id\":\"https:\/\/apptopia.com\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Is the \"Match Monopoly\" real? - Apptopia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/apptopia.com\/en\/insights\/is-the-match-monopoly-real\/","og_locale":"en_US","og_type":"article","og_title":"Is the \"Match Monopoly\" real? - Apptopia","og_description":"Valentine’s Day is upon us\u2015 where my single ladies at?! BLK, maybe? BLK, the dating app for Black singles, grew downloads 71% and daily active users (DAU) 151% YoY in the United States (Q4 2018 to Q4 2019), making it the fastest growing dating app in the country. BLK launched on both iOS and Google […]","og_url":"https:\/\/apptopia.com\/en\/insights\/is-the-match-monopoly-real\/","og_site_name":"Apptopia","og_image":[{"width":509,"height":475,"url":"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Quarterly-dls-of-BLK-Q14-19.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/apptopia.com\/en\/insights\/is-the-match-monopoly-real\/","url":"https:\/\/apptopia.com\/en\/insights\/is-the-match-monopoly-real\/","name":"Is the \"Match Monopoly\" real? - Apptopia","isPartOf":{"@id":"https:\/\/apptopia.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/apptopia.com\/en\/insights\/is-the-match-monopoly-real\/#primaryimage"},"image":{"@id":"https:\/\/apptopia.com\/en\/insights\/is-the-match-monopoly-real\/#primaryimage"},"thumbnailUrl":"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Quarterly-dls-of-BLK-Q14-19.webp","datePublished":"2020-02-13T02:51:00+00:00","breadcrumb":{"@id":"https:\/\/apptopia.com\/en\/insights\/is-the-match-monopoly-real\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/apptopia.com\/en\/insights\/is-the-match-monopoly-real\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/apptopia.com\/en\/insights\/is-the-match-monopoly-real\/#primaryimage","url":"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Quarterly-dls-of-BLK-Q14-19.webp","contentUrl":"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Quarterly-dls-of-BLK-Q14-19.webp","width":509,"height":475},{"@type":"BreadcrumbList","@id":"https:\/\/apptopia.com\/en\/insights\/is-the-match-monopoly-real\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/apptopia.com\/en\/"},{"@type":"ListItem","position":2,"name":"Insights","item":"https:\/\/apptopia.com\/en\/insights\/"},{"@type":"ListItem","position":3,"name":"Is the “Match Monopoly” real?"}]},{"@type":"WebSite","@id":"https:\/\/apptopia.com\/en\/#website","url":"https:\/\/apptopia.com\/en\/","name":"Apptopia","description":"","publisher":{"@id":"https:\/\/apptopia.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/apptopia.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/apptopia.com\/en\/#organization","name":"Apptopia","url":"https:\/\/apptopia.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/apptopia.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/logo-black-1.png","contentUrl":"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/10\/logo-black-1.png","width":605,"height":131,"caption":"Apptopia"},"image":{"@id":"https:\/\/apptopia.com\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/insight\/18751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/types\/insight"}],"author":[{"embeddable":true,"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/comments?post=18751"}],"version-history":[{"count":0,"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/insight\/18751\/revisions"}],"wp:attachment":[{"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/media?parent=18751"}],"wp:term":[{"taxonomy":"insight_category","embeddable":true,"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/insight_category?post=18751"},{"taxonomy":"insight_tag","embeddable":true,"href":"https:\/\/apptopia.com\/en\/wp-json\/wp\/v2\/insight_tag?post=18751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}