{"id":18742,"date":"2019-03-19T01:59:00","date_gmt":"2019-03-19T01:59:00","guid":{"rendered":"https:\/\/apptopia.com\/en\/insights\/downloads-of-playrixs-gardenscapes-and-homescapes-are-booming\/"},"modified":"2019-03-19T01:59:00","modified_gmt":"2019-03-19T01:59:00","slug":"downloads-of-playrixs-gardenscapes-and-homescapes-are-booming","status":"publish","type":"insight","link":"https:\/\/apptopia.com\/en\/insights\/downloads-of-playrixs-gardenscapes-and-homescapes-are-booming\/","title":{"rendered":"Downloads of Playrix&#8217;s Gardenscapes and Homescapes are booming"},"content":{"rendered":"\n<p>Playrix is easily the most successful publisher from Ireland in terms of revenue. In 2018, only eight publishers brought in more revenue through in-app purchases. This is pretty amazing considering Playrix only publishes four games, all four of which are consistently top 50 grossing games in both the App Store and Google Play.<\/p>\n\n\n\n<p><a href=\"https:\/\/engage.apptopia.com\/apptopia-newsletter-signup-0\">Subscribe to our weekly newsletter to get data like this sent straight to your inbox<\/a><\/p>\n\n\n\n<p>Recently, Playrix\u2019s two flagship games have boosted worldwide downloads dramatically since December. Not included in the chart below is the month of March which is currently on pace to surpass that of February.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large apptopia__blog--img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1011\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Playrix-Download-Surge-Feb-10-2021-01-49-42-95-PM-1024x1011.webp\" alt=\"Playrix Download Surge\" class=\"wp-image-910\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Playrix-Download-Surge-Feb-10-2021-01-49-42-95-PM-1024x1011.webp 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Playrix-Download-Surge-Feb-10-2021-01-49-42-95-PM-300x296.webp 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Playrix-Download-Surge-Feb-10-2021-01-49-42-95-PM-768x758.webp 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Playrix-Download-Surge-Feb-10-2021-01-49-42-95-PM-1536x1516.webp 1536w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Playrix-Download-Surge-Feb-10-2021-01-49-42-95-PM-2048x2022.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>December through February, Homescapes has been downloaded 19.8 million times while Gardenscapes has been downloaded&nbsp;12 million times. Where are the new installs coming from? It\u2019s spread out pretty well across the globe but The United States, Russia and India are the top three markets for both games, and in that order.<\/p>\n\n\n\n<p>According to <a href=\"http:\/\/www.gamerefinery.com\/\">GameRefinery<\/a>, despite their rise in&nbsp;downloads, neither Gardenscapes nor Homescapes has seen feature changes to the game in the past few months. Instead, Playrix\u2019s live ops teams are doing a great job of delivering engaging content, particularly in the form of events and egged on by the success of their primary competitor, Matchington Mansion. Both Gardenscapes and Homescapes are constantly featuring recurring and non-recurring events to boost player engagement and monetization.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image apptopia__blogu002du002dimg\">\n<figure class=\"aligncenter size-full apptopia__blog--img\"><img decoding=\"async\" width=\"542\" height=\"406\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Picture1-3-Feb-10-2021-01-49-40-66-PM.webp\" alt=\"Picture1-3\" class=\"wp-image-911\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Picture1-3-Feb-10-2021-01-49-40-66-PM.webp 542w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Picture1-3-Feb-10-2021-01-49-40-66-PM-300x225.webp 300w\" sizes=\"(max-width: 542px) 100vw, 542px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It\u2019s apparent that proper live ops with a plethora of different events are a must when looking at the importance of events in Match3s overall. Based on GameRefinery\u2019s data, 100% of Match3 games in the top 100 grossing have non-recurring live events, whereas this drops down to 61% outside the top 100.&nbsp; When looking at recurring events, 93% of top 100 grossing Match3 games include them,&nbsp;with only 45% of Match3 games outside the top 100 doing the same.<\/p>\n\n\n\n<p>Advertising likely plays a key role here in acquiring the new installs as well. According to Apptopia Advertising Intelligence, over the past 30 days, looking at all advertising networks and ad formats across global games in Google Play, Homescapes is the #13 advertiser and Gardenscapes is the #17 advertiser by share of impressions. Looking at the same data but for iOS, we see Homescapes in the #7 spot and Gardenscapes in the #21 spot. Below are impression charts for the past 90 days of advertising activity:<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large apptopia__blog--img\"><img decoding=\"async\" width=\"1024\" height=\"239\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/GP-Homescapes-Feb-10-2021-01-49-44-31-PM-1024x239.webp\" alt=\"GP Homescapes\" class=\"wp-image-912\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/GP-Homescapes-Feb-10-2021-01-49-44-31-PM-1024x239.webp 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/GP-Homescapes-Feb-10-2021-01-49-44-31-PM-300x70.webp 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/GP-Homescapes-Feb-10-2021-01-49-44-31-PM-768x179.webp 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/GP-Homescapes-Feb-10-2021-01-49-44-31-PM.webp 1302w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large apptopia__blog--img\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Homescapes-iOS-Feb-10-2021-01-49-43-93-PM-1024x307.webp\" alt=\"Homescapes iOS\" class=\"wp-image-913\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Homescapes-iOS-Feb-10-2021-01-49-43-93-PM-1024x307.webp 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Homescapes-iOS-Feb-10-2021-01-49-43-93-PM-300x90.webp 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Homescapes-iOS-Feb-10-2021-01-49-43-93-PM-768x230.webp 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Homescapes-iOS-Feb-10-2021-01-49-43-93-PM.webp 1303w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large apptopia__blog--img\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"228\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/GP-Gardenscapes-1-Feb-10-2021-01-49-42-49-PM-1024x228.webp\" alt=\"GP Gardenscapes-1\" class=\"wp-image-914\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/GP-Gardenscapes-1-Feb-10-2021-01-49-42-49-PM-1024x228.webp 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/GP-Gardenscapes-1-Feb-10-2021-01-49-42-49-PM-300x67.webp 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/GP-Gardenscapes-1-Feb-10-2021-01-49-42-49-PM-768x171.webp 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/GP-Gardenscapes-1-Feb-10-2021-01-49-42-49-PM.webp 1304w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large apptopia__blog--img\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"263\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Gardenscapes-iOS-1-Feb-10-2021-01-49-42-05-PM-1024x263.webp\" alt=\"Gardenscapes iOS-1\" class=\"wp-image-915\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Gardenscapes-iOS-1-Feb-10-2021-01-49-42-05-PM-1024x263.webp 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Gardenscapes-iOS-1-Feb-10-2021-01-49-42-05-PM-300x77.webp 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Gardenscapes-iOS-1-Feb-10-2021-01-49-42-05-PM-768x197.webp 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Gardenscapes-iOS-1-Feb-10-2021-01-49-42-05-PM.webp 1304w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>We can see on iOS specifically, there has not only been a surge in impressions but in number of advertising networks Playrix is working with.&nbsp;On iOS, Playrix&#8217;s top ads by impression share are videos, while on Google Play they are interstitials. Across both games and both platforms, the publisher&#8217;s longest running ads&nbsp;are mostly native ads on MoPub.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Playrix is easily the most successful publisher from Ireland in terms of revenue. In 2018, only eight publishers brought in more revenue through in-app purchases. This is pretty amazing considering Playrix only publishes four games, all four of which are consistently top 50 grossing games in both the App Store and Google Play. Subscribe to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":909,"comment_status":"open","ping_status":"open","template":"","insight_category":[],"insight_tag":[],"class_list":["post-18742","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Downloads of Playrix&#039;s Gardenscapes and Homescapes are booming - Apptopia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/apptopia.com\/en\/insights\/downloads-of-playrixs-gardenscapes-and-homescapes-are-booming\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Downloads of Playrix&#039;s Gardenscapes and Homescapes are booming - Apptopia\" \/>\n<meta property=\"og:description\" content=\"Playrix is easily the most successful publisher from Ireland in terms of revenue. 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