{"id":18727,"date":"2019-10-25T10:37:00","date_gmt":"2019-10-25T10:37:00","guid":{"rendered":"https:\/\/apptopia.com\/en\/insights\/china-nba-averaged-19-more-daily-active-users-this-preseason\/"},"modified":"2019-10-25T10:37:00","modified_gmt":"2019-10-25T10:37:00","slug":"china-nba-averaged-19-more-daily-active-users-this-preseason","status":"publish","type":"insight","link":"https:\/\/apptopia.com\/en\/insights\/china-nba-averaged-19-more-daily-active-users-this-preseason\/","title":{"rendered":"China: NBA averaged 19% more daily active users this preseason"},"content":{"rendered":"\n

Despite the recent controversy surrounding the NBA, fans were more engaged on mobile this preseason than last. The NBA\u2019s iOS app in China attracted an average of 19% more daily active users (DAU) during this year\u2019s preseason compared to 2018. The U.S. iOS app also grew average DAU, to the tune of 4%.<\/p>\n\n\n\n

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\"NBA<\/figure>\n<\/div>\n\n\n
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For those of you living under a rock, the NBA\u2019s been entangled in an ongoing controversy this month after Houston Rockets General Manager Daryl Morey tweeted a show of support for protesters in Hong Kong<\/a>. The tweet was met with backlash from Chinese government officials, brands and celebrities. To make matters worse, the NBA\u2019s response to the backlash prompted harsh criticism from fellow Americans including, most recently, Vice President Mike Pence<\/a>. <\/p>\n\n\n\n

Chinese celebrities may be boycotting games and American celebrities may be condemning the organization, but behind the scenes, the NBA\u2019s mobile game remains steady. The NBA app grew daily average installs in both China and the U.S. this preseason –  2% and 4% respectively.<\/p>\n\n\n\n

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\"Daily<\/figure>\n<\/div>\n\n\n
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REQUEST DEMO<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Despite the recent controversy surrounding the NBA, fans were more engaged on mobile this preseason than last. The NBA\u2019s iOS app in China attracted an average of 19% more daily active users (DAU) during this year\u2019s preseason compared to 2018. The U.S. iOS app also grew average DAU, to the tune of 4%. Subscribe to […]<\/p>\n","protected":false},"author":3,"featured_media":800,"comment_status":"open","ping_status":"open","template":"","insight_category":[216],"insight_tag":[],"class_list":["post-18727","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_category-entertainment"],"yoast_head":"\nChina: NBA averaged 19% more daily active users this preseason - Apptopia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/apptopia.com\/en\/insights\/china-nba-averaged-19-more-daily-active-users-this-preseason\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"China: NBA averaged 19% more daily active users this preseason - Apptopia\" \/>\n<meta property=\"og:description\" content=\"Despite the recent controversy surrounding the NBA, fans were more engaged on mobile this preseason than last. The NBA\u2019s iOS app in China attracted an average of 19% more daily active users (DAU) during this year\u2019s preseason compared to 2018. The U.S. iOS app also grew average DAU, to the tune of 4%. 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