{"id":18666,"date":"2022-09-19T05:00:00","date_gmt":"2022-09-19T05:00:00","guid":{"rendered":"https:\/\/apptopia.com\/en\/insights\/cash-advance-and-budget-tracking-apps-are-growing-more-than\/"},"modified":"2022-09-19T05:00:00","modified_gmt":"2022-09-19T05:00:00","slug":"cash-advance-and-budget-tracking-apps-are-growing-more-than","status":"publish","type":"insight","link":"https:\/\/apptopia.com\/en\/insights\/cash-advance-and-budget-tracking-apps-are-growing-more-than\/","title":{"rendered":"Cash advance apps grow 69% year-over-year, more than other fintech sectors"},"content":{"rendered":"\n<p>The&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.cnbc.com\/2022\/06\/09\/fintechs-delay-ipo-plans-focus-on-profitability-amid-recession-fears.html\" target=\"_blank\">vibes surrounding consumer financial companies<\/a>&nbsp;are not what they used to be, but Apptopia data makes one think the negative sentiment has gone too far. While installs (new users) of top consumer fintech apps are down 14% year-over-year in Q3, they are up 19.4% over Q3 in 2020. This is more of a situation where water is finding its level.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized apptopia__blog--img\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/consumer-fintech-app-downloads-1024x491.webp\" alt=\"consumer fintech app downloads\" class=\"wp-image-380\" style=\"width:1200px;height:491px\" width=\"1200\" height=\"491\"\/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Still, that doesn&#8217;t mean that things are not shifting and responding to economic activity. Certain sectors of the fintech industry are being hit harder than others, while some are growing as opportunity (via inflation) presents itself.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large apptopia__blog--img\"><img decoding=\"async\" width=\"1024\" height=\"557\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Fintech-groupings@2x-1024x557.webp\" alt=\"Fintech groupings@2x\" class=\"wp-image-381\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Fintech-groupings@2x-1024x557.webp 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Fintech-groupings@2x-300x163.webp 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Fintech-groupings@2x-768x418.webp 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Fintech-groupings@2x-1536x836.webp 1536w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/Fintech-groupings@2x.webp 1592w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Money is tight and everyday expenses are high. It&#8217;s even been&nbsp;<a href=\"https:\/\/www.cnbc.com\/2022\/09\/07\/harvard-fellow-using-bnpl-for-food-shows-personal-desperation.html\" rel=\"noreferrer noopener\" target=\"_blank\">reported<\/a>&nbsp;that people are using &#8216;buy now, pay later&#8217; options for their groceries. New user growth, shown through Apptopia download estimates above, confirms people are looking to purchase items they do not currently have the cash flow for. We see this in the growth of cash advance apps like&nbsp;<a href=\"https:\/\/apptopia.com\/unified\/app\/8181427018\/about\" rel=\"noreferrer noopener\" target=\"_blank\">Klover<\/a>&nbsp;and buy now, pay later apps like&nbsp;<a href=\"https:\/\/apptopia.com\/unified\/app\/8139127003\/about\" rel=\"noreferrer noopener\" target=\"_blank\">Zip<\/a>.<\/p>\n\n\n\n<p>At the same time, people are attempting to better understand and track their finances via budgeting apps like Truebill&#8217;s&nbsp;<a href=\"https:\/\/apptopia.com\/apps\/unified\/8086120126\/performance\" rel=\"noreferrer noopener\" target=\"_blank\">Rocket Money<\/a>.&nbsp;Things like sending money to friends and family, as well as investing, seem to be on the back-burner.<\/p>\n\n\n\n<p>These trends may not be catching you by surprise if you&#8217;re an avid reader of Apptopia insights. Earlier this year, you would have seen that\u00a0<a href=\"https:\/\/blog.apptopia.com\/top-teen-banking-apps-have-slowed-growth\">teen banking<\/a>\u00a0app growth has slowed, that MAUs of\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/blog.apptopia.com\/personal-finance-app-maus-climb-to-all-time-high\" target=\"_blank\">personal finance<\/a>\u00a0apps hit an all-time high, and that performance of\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/blog.apptopia.com\/nft-marketplace-apps-down-90-off-their-highs\" target=\"_blank\">crypto<\/a>\u00a0and\u00a0<a href=\"https:\/\/engage.apptopia.com\/trendlines-in-retail-investing-apps\">retail investing<\/a>\u00a0apps were trending downward. For your own custom analysis, click the button below.<\/p>\n\n\n\n<div class=\"wp-block-group has-background is-horizontal is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-5f0daa91 wp-block-group-is-layout-flex\" style=\"background-color:#f1f6ff;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<p class=\"has-text-align-left has-text-color\" style=\"color:#3f89ff;font-size:20px\">Compare fintech apps&#8217; performance for yourself<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background has-border-color wp-element-button\" href=\"https:\/\/blog.apptopia.com\/cs\/c\/?cta_guid=83cec9c7-70a8-440b-b972-b210d4211204&amp;signature=AAH58kFq0TXxpP7YzYSS6oogglK7OCMfMA&amp;pageId=84815142163&amp;placement_guid=85dec370-9065-47f0-8855-55fb6bd48c53&amp;click=e16bae3c-1109-4ffd-83da-41507b534086&amp;hsutk=408d291b8749b1ba907eae97ceb5c47c&amp;canon=https%3A%2F%2Fblog.apptopia.com%2Fcash-advance-and-budget-tracking-apps-are-growing-more-than&amp;portal_id=2045506&amp;redirect_url=APefjpEqZOP_0imwTQpOj4g5cmjQuBc4RF4r5r4lG7IIdnoui11jFl79CCajWIbGhAq3jduJ-8I4K8ag8EonbHTJaeoTYiwl35FvOzXCUYTo-hGMHBc67aZcDozqhzTOVMWPjdxjed_t4L28LT69_XYDDpPoaXUwTW3fwBDlbtSNg0Dja5o8635Q_mlwoxR_kQ3yrQJRb-N29SIyAobknPN29ffZbJoNL032hzxB5kmNzq81EQ5CuoBJfN97SinBVNB4YzgVNAHtMewwOJYNkBhjGsV7840nt2rcxQiQ2uEmwOCgU2LXzof2-ZkMAUHYqLlfvwRnxmRflhdcuxhxlu0LaS3digFprNEYzflHbuE0g_ny5KpdmAJzvmshgt7ZQOP2InOrGL6JmPXfmDLCndWO_fx9FzYPi03WYDv9W6FzeZPn6b0sn8A&amp;__hstc=93377474.408d291b8749b1ba907eae97ceb5c47c.1694102034501.1696416044855.1696422114125.24&amp;__hssc=93377474.16.1696422114125&amp;__hsfp=3236417962&amp;contentType=site-page\" style=\"border-color:#3f89ff;border-width:1px;border-radius:5px;color:#3f89ff;background-color:#f1f6ff\">Get my report<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The&nbsp;vibes surrounding consumer financial companies&nbsp;are not what they used to be, but Apptopia data makes one think the negative sentiment has gone too far. While installs (new users) of top consumer fintech apps are down 14% year-over-year in Q3, they are up 19.4% over Q3 in 2020. This is more of a situation where water [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":379,"comment_status":"open","ping_status":"open","template":"","insight_category":[86],"insight_tag":[],"class_list":["post-18666","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_category-fintech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cash advance apps grow 69% year-over-year, more than other fintech sectors - Apptopia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/apptopia.com\/en\/insights\/cash-advance-and-budget-tracking-apps-are-growing-more-than\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cash advance apps grow 69% year-over-year, more than other fintech sectors - Apptopia\" \/>\n<meta property=\"og:description\" content=\"The&nbsp;vibes surrounding consumer financial companies&nbsp;are not what they used to be, but Apptopia data makes one think the negative sentiment has gone too far. While installs (new users) of top consumer fintech apps are down 14% year-over-year in Q3, they are up 19.4% over Q3 in 2020. 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