{"id":18652,"date":"2018-10-31T11:27:00","date_gmt":"2018-10-31T11:27:00","guid":{"rendered":"https:\/\/apptopia.com\/en\/insights\/tiktok-gains-30-million-users-in-3-months\/"},"modified":"2018-10-31T11:27:00","modified_gmt":"2018-10-31T11:27:00","slug":"tiktok-gains-30-million-users-in-3-months","status":"publish","type":"insight","link":"https:\/\/apptopia.com\/en\/insights\/tiktok-gains-30-million-users-in-3-months\/","title":{"rendered":"TikTok Gains 30+ Million Users in 3 Months"},"content":{"rendered":"\n<p>Since its&nbsp;<a href=\"https:\/\/www.theverge.com\/2018\/8\/2\/17644260\/musically-rebrand-tiktok-bytedance-douyin\">official takeover<\/a>&nbsp;of musical.ly on August 2nd, TikTok is growing substantially, making real competition for the western social media stalwarts. Monthly active users of the app have grown from 100 million to more than 130 million in the past three months. Comparing the three months of downloads before the rollover to the three months after, worldwide downloads are up 20% while U.S. downloads are up 25%.<\/p>\n\n\n\n<p><a href=\"https:\/\/engage.apptopia.com\/apptopia-newsletter-signup-0\">Subscribe to our weekly newsletter to get data like this sent straight to your inbox<\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image apptopia__blogu002du002dimg\">\n<figure class=\"aligncenter size-full apptopia__blog--img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"575\" height=\"513\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/tiktok-percentage-Feb-10-2021-01-51-36-63-PM.webp\" alt=\"tiktok-percentage\" class=\"wp-image-240\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/tiktok-percentage-Feb-10-2021-01-51-36-63-PM.webp 575w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/tiktok-percentage-Feb-10-2021-01-51-36-63-PM-300x268.webp 300w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Some of this growth can be attributed to advertising. Looking at Apptopia\u2019s Advertising Intelligence, we can see Bytedance has grown the app\u2019s advertising spend since the rollover and widened its use of different ad networks.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large apptopia__blog--img\"><img decoding=\"async\" width=\"1024\" height=\"262\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/TikTok-Advertising-Feb-10-2021-01-51-35-76-PM-1024x262.webp\" alt=\"TikTok Advertising\" class=\"wp-image-241\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/TikTok-Advertising-Feb-10-2021-01-51-35-76-PM-1024x262.webp 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/TikTok-Advertising-Feb-10-2021-01-51-35-76-PM-300x77.webp 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/TikTok-Advertising-Feb-10-2021-01-51-35-76-PM-768x197.webp 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/TikTok-Advertising-Feb-10-2021-01-51-35-76-PM.webp 1311w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>People are opening the app more and more, so much so that&nbsp;<a href=\"https:\/\/www.theverge.com\/2018\/10\/25\/18022160\/facebook-tiktok-competitor-lasso-musically-app-lip-sync-live\">Facebook has started building a competitor<\/a>.&nbsp;<strong>About 80% of TikTok\u2019s sessions are from Android devices<\/strong>.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large apptopia__blog--img\"><img decoding=\"async\" width=\"1024\" height=\"641\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/TikTok-Sessions-Feb-10-2021-01-51-38-75-PM-1024x641.webp\" alt=\"TikTok Sessions\" class=\"wp-image-242\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/TikTok-Sessions-Feb-10-2021-01-51-38-75-PM-1024x641.webp 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/TikTok-Sessions-Feb-10-2021-01-51-38-75-PM-300x188.webp 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/TikTok-Sessions-Feb-10-2021-01-51-38-75-PM-768x480.webp 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/TikTok-Sessions-Feb-10-2021-01-51-38-75-PM-1536x961.webp 1536w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/TikTok-Sessions-Feb-10-2021-01-51-38-75-PM-2048x1281.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>A look at the U.S. market<\/strong><\/p>\n\n\n\n<p>Snapchat\u2019s worldwide users have declined the past two quarters in a row while Twitter stalled user growth in Q2 2018 and lost users in Q3 2018. Could this be a market ripe for TikTok?\u00a0<strong>In the past six months, TikTok has increased average U.S. DAUs 67% while Snapchat has lost 11%.\u00a0<\/strong>Looking at user retention in the U.S., we see TikTok beating out Snapchat in recent months, although both are above the Social category average.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full apptopia__blog--img\"><img loading=\"lazy\" decoding=\"async\" width=\"941\" height=\"431\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/TikTok-Retention-Feb-10-2021-01-51-36-18-PM.webp\" alt=\"TikTok Retention\" class=\"wp-image-243\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/TikTok-Retention-Feb-10-2021-01-51-36-18-PM.webp 941w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/TikTok-Retention-Feb-10-2021-01-51-36-18-PM-300x137.webp 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/TikTok-Retention-Feb-10-2021-01-51-36-18-PM-768x352.webp 768w\" sizes=\"(max-width: 941px) 100vw, 941px\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>When Apptopia talks about engagement, we\u2019re speaking to the relationship between DAU and MAU, which gives us insight into how often active users are opening the app. For example, 100% Engagement rate means users open the app every day while 50% means every other day.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image apptopia__blogu002du002dimg\">\n<figure class=\"aligncenter size-full apptopia__blog--img\"><img loading=\"lazy\" decoding=\"async\" width=\"494\" height=\"641\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/TikTok-Engagement-1-Feb-10-2021-01-51-37-51-PM.webp\" alt=\"TikTok Engagement-1\" class=\"wp-image-244\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/TikTok-Engagement-1-Feb-10-2021-01-51-37-51-PM.webp 494w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/TikTok-Engagement-1-Feb-10-2021-01-51-37-51-PM-231x300.webp 231w\" sizes=\"(max-width: 494px) 100vw, 494px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>While TikTok might not be on par with the big dogs for user engagement, it has recently surpassed them in U.S. App Store and Google Play rank.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large apptopia__blog--img\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"541\" src=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/TikTok-Rank-Feb-10-2021-01-51-37-02-PM-1024x541.webp\" alt=\"TikTok Rank\" class=\"wp-image-245\" srcset=\"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/TikTok-Rank-Feb-10-2021-01-51-37-02-PM-1024x541.webp 1024w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/TikTok-Rank-Feb-10-2021-01-51-37-02-PM-300x158.webp 300w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/TikTok-Rank-Feb-10-2021-01-51-37-02-PM-768x405.webp 768w, https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/TikTok-Rank-Feb-10-2021-01-51-37-02-PM.webp 1358w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Musical.ly was a top performing social\/live streaming app that was acquired by&nbsp;<a href=\"https:\/\/bytedance.com\/\">Bytedance<\/a>&nbsp;for one billion dollars in early August, and eventually transformed into TikTok. If you had Musical.ly on your phone already, it stayed on your phone but morphed into TikTok. For people in China, Japan and other Asian countries, nothing changed as those users have a physically different app.<\/p>\n\n\n\n<p>If you don\u2019t understand this, let me help break it down further. No matter where in the world, if you download Facebook for Android, the app id is&nbsp;<em>com.facebook.katana<\/em>. Musical.ly\u2019s app id was&nbsp;<em>com.zhiliaoapp.musically<\/em>&nbsp;which is the same id for TikTok in many countries now. If you are in Japan, the app id is&nbsp;<em>com.ss.android.ugc.trill<\/em>. This is similar to what many large corporations do, mostly seen in the food and beverage industry. Starbucks and Domino\u2019s both have individually specific apps per each market they are in.<\/p>\n\n\n\n<p>Even though it was by acquisition, TikTok could be the first long term successful social app in the United States owned and operated by an Asian company.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since its&nbsp;official takeover&nbsp;of musical.ly on August 2nd, TikTok is growing substantially, making real competition for the western social media stalwarts. Monthly active users of the app have grown from 100 million to more than 130 million in the past three months. Comparing the three months of downloads before the rollover to the three months after, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":246,"comment_status":"open","ping_status":"open","template":"","insight_category":[216,88],"insight_tag":[],"class_list":["post-18652","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_category-entertainment","insight_category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TikTok Gains 30+ Million Users in 3 Months - Apptopia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/apptopia.com\/en\/insights\/tiktok-gains-30-million-users-in-3-months\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok Gains 30+ Million Users in 3 Months - Apptopia\" \/>\n<meta property=\"og:description\" content=\"Since its&nbsp;official takeover&nbsp;of musical.ly on August 2nd, TikTok is growing substantially, making real competition for the western social media stalwarts. 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