{"id":18642,"date":"2023-03-09T09:46:00","date_gmt":"2023-03-09T09:46:00","guid":{"rendered":"https:\/\/apptopia.com\/en\/insights\/top-qsr-apps-in-the-u-s-for-february-2023-by-downloads\/"},"modified":"2023-03-09T09:46:00","modified_gmt":"2023-03-09T09:46:00","slug":"top-qsr-apps-in-the-u-s-for-february-2023-by-downloads","status":"publish","type":"insight","link":"https:\/\/apptopia.com\/en\/insights\/top-qsr-apps-in-the-u-s-for-february-2023-by-downloads\/","title":{"rendered":"Top QSR apps in the U.S. for February 2023 by Downloads"},"content":{"rendered":"\n

The original article<\/a> is posted at QSR Magazine, where I write a monthly column<\/a>.<\/p>\n\n\n\n

The top 10 quick-service restaurant apps in the U.S. were downloaded 10.5 million times in February, 4.2 percent more than those the month prior<\/a>. Year-over-year in the month of February, downloads of the top 36 quick-service restaurant apps are up 33.7 percent. A download represents a new user and the first conversion on the mobile app customer\u2019s journey.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"February<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Subway jumped up three spots to #3, the highest it has landed on the chart since we\u2019ve been keeping track (June 2021). Subway\u2019s new menu has been giving it a higher level of daily downloads, but it also promoted a BOGO deal in early February that was only available through the mobile app. Chipotle makes the chart back to back months after being absent since October 2021, but slides from #7 to #10. Domino\u2019s, which is normally #3 behind McDonald\u2019s and Starbucks, was #5 in January and is #6 in February.<\/p>\n\n\n\n

Domino\u2019s appears to be sliding, but it\u2019s not just Domino\u2019s, several top pizza apps are down year-over-year when it comes to installs for the first two months of the year. While Papa Johns is having a resurgence, it’s the sandwich shops that people are turning to so far this year.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"pizza<\/figure>\n\n\n\n
<\/div>\n\n\n\n
\"sammys\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

While all top sandwich apps are up year-over-year, it’s Jersey Mike\u2019s and Subway that are leading the way with 112% growth and 76% growth, respectively. Jimmy John\u2019s rings in at 40% while Potbelly and Firehouse Subs both come in at 22%.<\/p>\n\n\n\n

Jersey Mike\u2019s is not a case of a promotional spike. In May of last year, it started registering a new level of daily installs and has kept the pace ever since. From May 2021 through April 2022, the chain averaged 4,873 daily downloads. Starting in May, it\u2019s been averaging 9,854 daily downloads, an increase of 102%. Most of this increase stems from a burst of new locations but it coincidentally lines up well with making its grilled portabella mushroom and swiss sub sandwiches part of its permanent menu<\/a>.<\/p>\n\n\n\n

Panda Express is this February\u2019s biggest month-over-month downloads riser at 47.5%. It also recently earned the honor in December with 43.2% growth. The chain famous for orange chicken ran a promotion celebrating the Lunar New Year in the form of a lottery scratcher game. Customers could win discounts, free food, and substantial gift cards by playing.<\/p>\n\n\n\n

\n

Click to learn 5 strategies used by top apps to acquire, engage, and retain users.<\/p>\n\n\n\n

\n
How Top Apps Are Winning<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The original article is posted at QSR Magazine, where I write a monthly column. The top 10 quick-service restaurant apps in the U.S. were downloaded 10.5 million times in February, 4.2 percent more than those the month prior. Year-over-year in the month of February, downloads of the top 36 quick-service restaurant apps are up 33.7 percent. 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