{"id":18639,"date":"2020-08-06T09:33:00","date_gmt":"2020-08-06T09:33:00","guid":{"rendered":"https:\/\/apptopia.com\/en\/insights\/tiktok-paves-way-for-video-editing-apps\/"},"modified":"2020-08-06T09:33:00","modified_gmt":"2020-08-06T09:33:00","slug":"tiktok-paves-way-for-video-editing-apps","status":"publish","type":"insight","link":"https:\/\/apptopia.com\/en\/insights\/tiktok-paves-way-for-video-editing-apps\/","title":{"rendered":"TikTok paves way for video editing apps"},"content":{"rendered":"\n

When we received stay-at-home orders back in March, the app market, and social media in particular, got a huge boost. Facebook, WhatsApp, Messenger, Instagram, TikTok, Snapchat and Twitter all broke their respective records for time spent in-app<\/a>, globally, in March 2020.  <\/a><\/p>\n\n\n\n

I, for one, spent too many hours scrolling through TikTok\u2013 I even made it to “beanTok” (if you know, you know). Anyway, more people than ever were tuning in to watch the latest trends, AND more people than ever were contributing<\/em> to the content. How do I know?<\/p>\n\n\n\n

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Subscribe to our weekly newsletter to get data like this sent straight to your inbox. <\/a><\/p>\n\n\n\n

All of a sudden, my feed was inundated with wannabe influencers. But, more notably, the video editing app market experienced an unusual surge in downloads (+52%), starting mid-March and peaking mid-May. These apps allow even the most amateur creator to quickly slice and dice footage, overlay music, and add visual effects. <\/p>\n\n\n\n

Why does this growth matter? $$$, obviously. This market of 20 apps has generated $72 million in total revenue in the past 365 days. While the apps are free to download, most of them require a monthly subscription in order to use their premium features. And people are willing to pay. In Q2 2020, in-app purchase (IAP) revenue increased 15% QoQ, and 28% YoY. <\/p>\n\n\n\n

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Now, let’s give credit where credit is due. Where would these video editors be if it weren’t for short-form video apps like, TikTok? To help answer this question, I compared the monthly global downloads of the video editing market to TikTok’s monthly global downloads. Conclusion: TikTok downloads appear to be a good predictor of video editor downloads. This is especially clear on the right side of the chart, where you see TikTok downloads surge, then plummet. <\/p>\n\n\n\n

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While TikTok isn’t solely responsible for the growth of these apps, it’s clearly  played a large role in bringing short-form video to the forefront of the industry. As talks to ban TikTok in the U.S. continue, other short-form video apps are seeing success. For deets on those guys, check out our last blog<\/a>. <\/p>\n\n\n\n

Assuming that TikTok and short-form video persists, which video editing apps should we be paying closest attention to? Well, the biggest app of the market, by far, is InShot<\/a>. So far, the app’s been downloaded 88 million times in 2020 and averages 45 million monthly active users.<\/p>\n\n\n\n

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The apps downloaded most since January, after InShot, are: Screen Recorder<\/a> by InShot (GP only), VivaVideo<\/a> (GP & iOS), Screen Recorder <\/a>by VideoShow (GP only) and YouCut <\/a>(GP only). Yes, all of their app icons look incredibly similar. Yes, two of them have the same name. And a few of them may be related? Insta<\/strong> Shot is the publisher behind In<\/strong>Shot, while InShot Inc. is the publisher behind Screen Recorder and YouCut. Please tweet me with theories so we can straighten this mess out @LenahanMadeline<\/a>. <\/p>\n\n\n\n

It’s also worth mentioning that the top revenue-generating video editing apps so far in 2020, in order, are:\u00a0Splice<\/a>,\u00a0VivaVideo<\/a>,\u00a0Magisto<\/a>,\u00a0InShot<\/a>, and\u00a0Funimate<\/a>. Want to learn more about these apps? Click the big blue button below.\u00a0<\/p>\n\n\n\n

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Create my own research<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

When we received stay-at-home orders back in March, the app market, and social media in particular, got a huge boost. Facebook, WhatsApp, Messenger, Instagram, TikTok, Snapchat and Twitter all broke their respective records for time spent in-app, globally, in March 2020.   I, for one, spent too many hours scrolling through TikTok\u2013 I even made it to “beanTok” […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","insight_category":[223,88],"insight_tag":[],"class_list":["post-18639","insight","type-insight","status-publish","hentry","insight_category-lifestyle","insight_category-social-media"],"yoast_head":"\nTikTok paves way for video editing apps - Apptopia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/apptopia.com\/en\/insights\/tiktok-paves-way-for-video-editing-apps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok paves way for video editing apps - 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