{"id":18637,"date":"2020-02-20T09:25:00","date_gmt":"2020-02-20T09:25:00","guid":{"rendered":"https:\/\/apptopia.com\/en\/insights\/mobile-app-intelligence-what-it-is-why-it-matters\/"},"modified":"2020-02-20T09:25:00","modified_gmt":"2020-02-20T09:25:00","slug":"mobile-app-intelligence-what-it-is-why-it-matters","status":"publish","type":"insight","link":"https:\/\/apptopia.com\/en\/insights\/mobile-app-intelligence-what-it-is-why-it-matters\/","title":{"rendered":"Mobile app intelligence: what it is &amp; why it matters"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Living in a mobile-first world<\/strong><\/h2>\n\n\n\n<p>What was the first thing you reached for this morning? I&#8217;m betting it was your mobile phone.&nbsp;According to the&nbsp;<a href=\"https:\/\/www.pewresearch.org\/internet\/fact-sheet\/mobile\/\">Pew Research Center,<\/a>&nbsp;96% of Americans own a mobile phone and at least 1-in-5 Americans are \u201csmartphone-only\u201d internet users.&nbsp;<\/p>\n\n\n\n<p>This is why more and more businesses (hopefully yours included) are adopting mobile-centric strategies and offering services via mobile app. Whether it&#8217;s checking email, buying car insurance, or finding a partner, nearly all of life\u2019s tasks can now be completed on-the-go.&nbsp;<\/p>\n\n\n\n<p>This makes mobile app data a powerful indicator of real trends and events.&nbsp;Take these Apptopia findings, for instance:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/blog.apptopia.com\/lyft-is-on-pace-to-surpass-uber-in-the-u.s\">Lyft is on pace to surpass Uber in the U.S. in 2020<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.apptopia.com\/egypt-phone-searches-drives-telegram\">Protesters in Egypt are concerned for privacy<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.apptopia.com\/more-than-23-million-people-in-the-u.s.-potentially-cut-the-cord-in-q3-2019\">More than 23 million people in the U.S. potentially &#8216;cut the cord&#8217; in Q3 2019<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.apptopia.com\/chipotle-boosts-engagement-with-rewards\">Chipotle campaign pays off, boosts engagement<\/a><\/li>\n<\/ul>\n\n\n\n<p>These represent just a few of the ways in which mobile app data can help us capture the economic and social behaviors of people, in real time, across the globe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Understanding mobile app intelligence&nbsp;<\/strong><\/h2>\n\n\n\n<p>Mobile app intelligence can give color and context to the world around us. But what exactly is it? Mobile app intelligence or more simply, \u201cmobile intelligence,\u201d is a form of competitive intelligence, which consists of data derived from mobile apps.&nbsp;This data includes&nbsp;<strong>performance metrics&nbsp;<\/strong>such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/help.apptopia.com\/knowledge\/store-ranks\">Store Ranks<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.apptopia.com\/mobile-app-downloads-explained-what-this-metric-is-good-and-bad-at-measuring\" rel=\"noreferrer noopener\" target=\"_blank\">Downloads<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/help.apptopia.com\/knowledge\/dau-i.e.-daily-active-users\">Daily active users<\/a>&nbsp;(DAU)<\/li>\n\n\n\n<li><a href=\"https:\/\/help.apptopia.com\/knowledge\/mau-i.e.-monthly-active-users\">Monthly active users<\/a>&nbsp;(MAU)<\/li>\n\n\n\n<li><a href=\"https:\/\/blog.apptopia.com\/how-well-do-top-games-retain-users\">User retention rate<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/help.apptopia.com\/knowledge\/avg.-session-length\">Average Session Length<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/help.apptopia.com\/knowledge\/total-sessions\">Total Sessions<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/help.apptopia.com\/knowledge\/total-time-spent\">Total Time Spent<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/help.apptopia.com\/knowledge\/iap-revenue-i.e.-in-app-purchase-revenue\">In-app-purchase revenue&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/help.apptopia.com\/knowledge\/arpu-i.e.-average-revenue-per-user\">Average Revenue Per User<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/help.apptopia.com\/knowledge\/total-revenue\">Total Revenue<\/a><\/li>\n<\/ul>\n\n\n\n<p>Performance metrics reveal how well an app is doing in the app stores. This quantitative data can be viewed in different levels of granularity, depending on your analytical needs. Aside from these&nbsp;KPIs, mobile app intelligence also consists of app&nbsp;<strong>metadata&nbsp;<\/strong>like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>About information<\/li>\n\n\n\n<li>Ratings<\/li>\n\n\n\n<li>Reviews<\/li>\n\n\n\n<li>Price<\/li>\n\n\n\n<li>SDK installs<\/li>\n\n\n\n<li>Ad creatives<\/li>\n\n\n\n<li>User demographics<\/li>\n\n\n\n<li>Version history<\/li>\n\n\n\n<li>Updates<\/li>\n<\/ul>\n\n\n\n<p>This data is more qualitative in nature. It helps us understand how app publishers are managing, developing and promoting their apps. By combining this information with performance data, you&#8217;ll get a more complete picture of the mobile market.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Leveraging mobile app intelligence&nbsp;<\/strong><\/h2>\n\n\n\n<p>With over 7 million apps in the app store, there\u2019s a ton of data out there to digest&#8230;and leverage. Brands who&#8217;ve already caught on to this are weaponizing the data to drive&nbsp;<strong>mobile growth.&nbsp;<\/strong>Those who aren&#8217;t following suit risk losing their competitive edge. Mobile app intelligence can help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn from your competitors<\/li>\n\n\n\n<li>Benchmark your app<\/li>\n\n\n\n<li>Identify market opportunity<\/li>\n\n\n\n<li>Understand ROI of specific product features<\/li>\n\n\n\n<li>Optimize user experience &amp; increase engagement<\/li>\n\n\n\n<li>Enhance your marketing &amp; advertisement strategy<\/li>\n\n\n\n<li>Generate &amp; enrich leads<\/li>\n<\/ul>\n\n\n\n<p>Whether you&#8217;re in marketing, product, or sales, mobile app intelligence can assist you in achieving your business goals. But, most importantly, it can offer transparency into an otherwise difficult-to-understand mobile economy. With more transparency, comes greater innovation and progress. That&#8217;s a huge win for all of us.&nbsp;&nbsp;<\/p>\n\n\n\n<p>If you&#8217;re not sure how you&#8217;d best leverage mobile app intelligence, feel free to explore&nbsp;<a href=\"https:\/\/blog.apptopia.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">our blog<\/a>&nbsp;to discover real use cases, or reach out to one of our app intelligence specialists at&nbsp;<a href=\"mailto:humans@apptopia.com\">humans@apptopia.com<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Living in a mobile-first world What was the first thing you reached for this morning? I&#8217;m betting it was your mobile phone.&nbsp;According to the&nbsp;Pew Research Center,&nbsp;96% of Americans own a mobile phone and at least 1-in-5 Americans are \u201csmartphone-only\u201d internet users.&nbsp; This is why more and more businesses (hopefully yours included) are adopting mobile-centric strategies [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","insight_category":[213],"insight_tag":[],"class_list":["post-18637","insight","type-insight","status-publish","hentry","insight_category-app-economy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobile app intelligence: what it is &amp; why it matters - Apptopia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/apptopia.com\/en\/insights\/mobile-app-intelligence-what-it-is-why-it-matters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile app intelligence: what it is &amp; why it matters - Apptopia\" \/>\n<meta property=\"og:description\" content=\"Living in a mobile-first world What was the first thing you reached for this morning? 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