{"version":"1.0","provider_name":"Apptopia","provider_url":"https:\/\/apptopia.com\/en","author_name":"Adam Blacker","author_url":"https:\/\/apptopia.com\/en\/author\/adamblacker\/","title":"With advertising revenue declining, the big social apps turn toward in-app purchases","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"kmFIhyQ7Z4\"><a href=\"https:\/\/apptopia.com\/en\/insights\/big-social-apps-turn-toward-in-app-purchases\/\">With advertising revenue declining, the big social apps turn toward in-app purchases<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/apptopia.com\/en\/insights\/big-social-apps-turn-toward-in-app-purchases\/embed\/#?secret=kmFIhyQ7Z4\" width=\"600\" height=\"338\" title=\"&#8220;With advertising revenue declining, the big social apps turn toward in-app purchases&#8221; &#8212; Apptopia\" data-secret=\"kmFIhyQ7Z4\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/apptopia.com\/en\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/apptopia.com\/en\/wp-content\/uploads\/2023\/09\/snap-revenue-update@2x-1.webp","thumbnail_width":1592,"thumbnail_height":1135,"description":"The big social networks have so many users because they provide a service for free, and for awhile, did not even show ads. Their apps then became large ad networks, but their ability to get the right ads in front of the right users has dropped off with new privacy policies from Apple. With Apple [&hellip;]"}