This was first published December 20, in our weekly newsletter Apptopia Insight. To receive insights like this weekly, sign up here.
- Pinterest downloads are accelerating up +7% QoQ. (Apptopia downloads estimates have >.9 correlation with Pinterest Global MAUs). Consensus expects more modest MAU growth.
- Notably, US growth is up over 20% in 4Q, now outpacing worldwide.
- Engagement (measured by the percent of its MAUs that return on a daily basis) is up from 17% in November 2022 to 18.4% in November 2023.
