SoFi builds momentum ahead of Student Loan payment restart
This was first published in our weekly newsletter, Apptopia Insight. To receive insights like this weekly, sign up here. As the student loan payment pause comes... Read more.
Unpacking Peloton customer and competitive activity
This was first published on August 22 in our weekly newsletter, Apptopia Insight. To receive insights like this weekly, sign up here. As Peloton (PTON) has pursued... Read more.
Positive app signals for crypto
This was first published in our weekly newsletter, Apptopia Insight. To receive insights like this weekly, sign up here. Observing the real customer activity of... Read more.
Consumers trade down according to app activity
This was first published in our weekly newsletter, Apptopia Insight. To receive insights like this weekly, sign up here On average, retail app user acquisition is... Read more.
Meta’s 2Q23 user engagement: Daily minutes on Instagram up 27% YoY
This was first published in our weekly newsletter, Apptopia Insight. To receive insights like this weekly, sign up here. While media focuses on the declining engagement... Read more.
Airbnb is the OTA outlier in 2Q23
This was first published in our weekly newsletter, Apptopia Insight. To receive insights like this weekly, sign up here. Apptopia-estimated downloads for the Airbnb... Read more.
Dating apps’ hot summer was last summer
Dating apps’ declining user growth could be justified by increased monetization, given MTCH and BMBL maturity, but user engagement trends are lukewarm year-to-date. ... Read more.
As Netflix goes after password-sharing, here are the mobile signals to watch
Netflix‘s (NFLX) Q1 earnings last month signaled the end of its growth era, when the streaming giant reported its first significant subscription loss in more... Read more.
Temu makes inroads into Amazon’s user base
In just a year since its launch, Temu has made impressive strides into Amazon’s user base, marking a significant shift in consumer behavior. Over 40%... Read more.
Instacart (CART) Opportunity
Since the COVID boom (and subsequent decline), Instacart has gone through a number of changes, most of which Apptopia’s data shows as positive. Following a period... Read more.