Cookie Policy
Please find below a list of our active cookies on the website, as well as the grouping of cookie acceptance for our cookie banner.
Strictly Necessary
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| apptopia_visitor_point, apptopia_visitor_points |
Apptopia (first-party) | Tracks visitor engagement on apptopia.com to support site functionality. | ~1 month |
| _hermes_session | Apptopia (first-party) | Maintains session state for an internal Apptopia service. | Session |
Analytics
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga, _gid, _ga_5QPMYKJZYD, _gat_UA-63968704-1 |
Google Analytics | Distinguishes and counts unique visitors, and tracks sessions, to generate site usage reports. | 24 hrs – 2 yrs |
| _clck, _clsk | Microsoft Clarity | Records anonymized user behavior (clicks, scrolling) for UX analytics and session replay. | 1 day – 1 yr |
| _parsely_session, _parsely_visitor |
Parse.ly | Tracks content engagement and reading behavior for content analytics. | 13 months |
| _vwo_uuid, _vwo_uuid_v2, _vwo_sn, _vwo_ds, _vis_opt_s, _vis_opt_exp_9_combi, _vis_opt_test_cookie |
VWO (Visual Website Optimizer) | Assigns visitors to A/B test variations and measures experiment performance. | Session – 1 yr |
| _lfa | Leadfeeder | Identifies the visitor's company for B2B web analytics and lead identification. | ~1 year |
Marketing / Advertising
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| hubspotutk, __hstc, __hssc, __hssrc |
HubSpot | Identifies the visitor across sessions and connects site activity to marketing/CRM contact records. | 30 min – 13 mo |
| _zitok | ZoomInfo | Identifies and enriches visitor/company data for sales intelligence purposes. | ~1 year |
| _gd_session, _gd_svisitor, _gd_visitor |
6sense | Identifies and tracks visitor/company activity for B2B account-based marketing and intent data. | Varies |
Preferences
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook) | Tracks conversions from Meta/Facebook ad campaigns and enables ad retargeting. | 3 months |
| _gcl_au | Google Ads | Stores and measures ad click information for conversion tracking. | 3 months |
| _uetsid, _uetvid | Microsoft Advertising | Tracks conversions and enables retargeting for Bing/Microsoft ad campaigns. | 24 hrs – 13 mo |
| _ttp, ttcsid, ttcsid_CKT9E3BC77U81CKCB9O0, _tt_enable_cookie |
TikTok | Tracks conversions from TikTok ad campaigns and enables ad retargeting. | 13 months |
| _twpid | X (Twitter) Ads | Tracks conversions from X/Twitter ad campaigns. | 13 months |
| sa-user-id, sa-user-id-v2, sa-user-id-v3, sa-user-id-v4 |
StackAdapt | Tracks conversions and enables ad retargeting via the StackAdapt programmatic advertising platform. | ~1 year |
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Cookie Policy
Please find below a list of our active cookies on the website, as well as the grouping of cookie acceptance for our cookie banner.
Strictly Necessary
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| apptopia_visitor_point, apptopia_visitor_points |
Apptopia (first-party) | Tracks visitor engagement on apptopia.com to support site functionality. | ~1 month |
| _hermes_session | Apptopia (first-party) | Maintains session state for an internal Apptopia service. | Session |
Analytics
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga, _gid, _ga_5QPMYKJZYD, _gat_UA-63968704-1 |
Google Analytics | Distinguishes and counts unique visitors, and tracks sessions, to generate site usage reports. | 24 hrs – 2 yrs |
| _clck, _clsk | Microsoft Clarity | Records anonymized user behavior (clicks, scrolling) for UX analytics and session replay. | 1 day – 1 yr |
| _parsely_session, _parsely_visitor |
Parse.ly | Tracks content engagement and reading behavior for content analytics. | 13 months |
| _vwo_uuid, _vwo_uuid_v2, _vwo_sn, _vwo_ds, _vis_opt_s, _vis_opt_exp_9_combi, _vis_opt_test_cookie |
VWO (Visual Website Optimizer) | Assigns visitors to A/B test variations and measures experiment performance. | Session – 1 yr |
| _lfa | Leadfeeder | Identifies the visitor's company for B2B web analytics and lead identification. | ~1 year |
Marketing / Advertising
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| hubspotutk, __hstc, __hssc, __hssrc |
HubSpot | Identifies the visitor across sessions and connects site activity to marketing/CRM contact records. | 30 min – 13 mo |
| _zitok | ZoomInfo | Identifies and enriches visitor/company data for sales intelligence purposes. | ~1 year |
| _gd_session, _gd_svisitor, _gd_visitor |
6sense | Identifies and tracks visitor/company activity for B2B account-based marketing and intent data. | Varies |
Preferences
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook) | Tracks conversions from Meta/Facebook ad campaigns and enables ad retargeting. | 3 months |
| _gcl_au | Google Ads | Stores and measures ad click information for conversion tracking. | 3 months |
| _uetsid, _uetvid | Microsoft Advertising | Tracks conversions and enables retargeting for Bing/Microsoft ad campaigns. | 24 hrs – 13 mo |
| _ttp, ttcsid, ttcsid_CKT9E3BC77U81CKCB9O0, _tt_enable_cookie |
TikTok | Tracks conversions from TikTok ad campaigns and enables ad retargeting. | 13 months |
| _twpid | X (Twitter) Ads | Tracks conversions from X/Twitter ad campaigns. | 13 months |
| sa-user-id, sa-user-id-v2, sa-user-id-v3, sa-user-id-v4 |
StackAdapt | Tracks conversions and enables ad retargeting via the StackAdapt programmatic advertising platform. | ~1 year |